DTC Podcast
645 episodes - English - Latest episode: 5 days ago - ★★★★★ - 26 ratingsWeekly discussions between disruptive direct to consumer ecommerce brands and our amazing team about marketing, funnels, and everything scaling related. Subscribe to our newsletter for highlights and step by step tactical insights 👉🏻 📦 directtoconsumer.co
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Episodes
Ep 252: Every Man Jack, Troy Petrunoff - Spooky retention, by segmenting gift buyers, and BOOGO gamified sales
November 07, 2022 17:15 - 38 minutes - 36.1 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I’m Eric Dyck Today we’re loading up on lead-edge retention and segmentation tricks and treats with returning guest, Troy Petrunoff from Every Man Jack, a clean ingredient self care brand for men we chatted with last year. https://everymanjack.com At that time Every Man Jack was moving off of Magento into the green fields of Shopify, so it was great to catch up on the benefits of the switch and a ...
Ep 251: The Golden Triangle: Managing Social Video on TikTok and Meta Ads (AKNF)
November 04, 2022 16:26 - 24 minutes - 56.2 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup It's All Killer No Filler and today we're talking with Pilothouse Socials media buying and creative teams to discuss how it's impossible to overstate how important creative is, when it comes to combatting platform data loss, with the goal of profitably scaling your campaigns. Crush Creative and defang data loss with Pilothouse ➝ https://pilothouse.co Listen in and learn The Golden Triangle method of triangulating in on social vide...
Bonus: Scaling SPF and Finding Your Most Affluent Customers Ahead of the Recession with Supergoop and Lexer
November 02, 2022 15:14 - 24 minutes - 22.4 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I’m Eric Dyck Today we’re talking with Caroline Homlish, SVP at Supergoop and Heather Doughtery VP Customer success at Lexer about maximizing the value of your customer data. https://supergoop.com https://lexer.io Supergoop is a leader in the SPF category and is scaling it’s 40+ item product catalog across both DTC and Retail. That’s where Lexer comes in, helping Caroline identify and scale the ...
Ep 250: VKTRY Gear, Drew Arciuolo: How to achieve saturation with your target market
October 31, 2022 14:00 - 33 minutes - 30.6 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I’m Eric Dyck Today we’re finding a new spring in our step with VKTRY Gear’s Drew Arciuolo. https://vktrygear.com Drew’s father invented the VKTRY Insole, the First Carbon Fiber Performance Insoles, the only true, energy-returning insoles and since Drew joined the family business as Director of Marketing and has overseen massive growth (in revenue, profit, and vertical leap). This podcast shows u...
Ep 249: AKNF - Amazon - The right (and wrong time) to get an Amazon Agency
October 28, 2022 14:00 - 28 minutes - 64.9 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to All Killer No Filler. Today we're talking with Rob and Clifford from the Pilothouse Amazon team about Why it might make sense even if you're earning as little as $15K per month Red flags and green flags when it comes to knowing if your agency is any good What it looks like team-wise to collaborate with Pilothouse Amazon Take flight with us ➝ https://directtoconsumer.co Subscribe to DTC Newsletter - https://dtcnews.lin...
Ep 248: Bryan Alston, Greater Than - How Greater Than Became Inc’s #198th Fastest Growing Company In the US
October 24, 2022 15:29 - 40 minutes - 37.8 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast, I’m Eric Dyck. Today we’re synergizing with Bryan Alston, Co-Founder and CMO of Greater Than and proud member of very first C-Suite Mastermind Cohort. https://drinkgt.com Greater Than was a struggling Performance Hydration brand, until they met Bryan, who helped them uncover the most passionate part of their audience, lactating mothers. Since then they’ve scaled to $7 Million with eyes, and r...
Ep 247: AKNF - Paid Social State of the Union: Performance Marketing vs Rising Costs
October 21, 2022 17:05 - 19 minutes - 45 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to All Killer No Filler the DTC Podcast Today we're sharing a very special presentation from our C-Suite Mastermind in September. This talk features Dave Steele, CEO of Pilothouse and Head of Socials, Nate discussing the biggest trends of the year in the world of high spend performance marketing, including Rising costs and click through rates (and why CTR increases mean worse audience targeting) Why Scrappy Creative is sti...
Bonus: Attribution is Dead and What To Do Instead with SegmentStream’s Constantine Yurevich
October 19, 2022 17:33 - 37 minutes - 34.7 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I’m Eric Dyck. Today we’re getting controversial with Constantine Yurevich, Founder, CEO, and Chief Hot Taker of SegmentStream, a conversion modeling platform used by companies like L’oreal, OMD, and KitchenAid aims to circumvent the fractured, multi-device customer experience that makes attribution a fool’s errand, through the use of Machine learning that analyzes your website traffic, to predict th...
Bonus: Attribution is a Dead and What To Do Instead with SegmentStream’s Constantine Yurevich
October 19, 2022 17:33 - 37 minutes - 34.7 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I’m Eric Dyck. Today we’re getting controversial with Constantine Yurevich, Founder, CEO, and Chief Hot Taker of SegmentStream, a conversion modeling platform used by companies like L’oreal, OMD, and KitchenAid aims to circumvent the fractured, multi-device customer experience that makes attribution a fool’s errand, through the use of Machine learning that analyzes your website traffic, to predict th...
Ep 246: Nathan Thompson & Stu Jolley, Stories and Ink: Growing with SEO and Artist Collab Content
October 17, 2022 14:00 - 34 minutes - 78.8 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Today we’ve got a skin deep conversation that’s sure to leave a mark with UK tattoo after-care, brand Stories and Ink. Did you know that 1 in 3 uk adults has a tattoo? How about 1 in 5 Americans. Tattoo after-care is a booming and always expanding industry and founder/ ceo Stu Jolley is taking full advantage. https://storiesandink.com Join Stu and Nathan Thompson, Ink and Stories Growth marketing lead as we examine their interest...
Ep 245: AKNF - The Pilot Program: How Smaller Brands Get Traction at Pilothouse
October 14, 2022 14:37 - 21 minutes - 49.4 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup It's All Killer No Filler, I'm Eric, and today we're checking in with one of the most innovative teams at Pilothouse that we don't feature that often, and that's Jacob in the Pilot Program. The Pilot Program is for advertisers who've got product market fit, but are torn between wearing many hats and doing everything themselves, and hiring an agency. You'll hear all about some Pilot Program successes, Jacob's basic playbook for iter...
Ep 244: High Performance, Nutritionally Complete Marketing to $150M with Huel's Ben Bokaie
October 10, 2022 14:00 - 34 minutes - 31.8 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast. I’m Eric Dyck. Today we’re fuelling up with Ben Bokaie, Head of Performance Marketing at Huel, the world’s number 1 nutritionally complete, fully sustainable, line of meal powders, shakes, bars and more, that’s soared to nine-figure revenues on the back of great product, slick branding, and hardcore performance marketing, authored in no small part by our guest today Ben Bokaie https://huel.com ...
Ep 244: Huel - Ben Bokaie: High Performance, Nutritionally Complete Marketing to $150M
October 10, 2022 14:00 - 34 minutes - 31.8 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast. I’m Eric Dyck. Today we’re fuelling up with Ben Bokaie, Head of Performance Marketing at Huel, the world’s number 1 nutritionally complete, fully sustainable, line of meal powders, shakes, bars and more, that’s soared to nine-figure revenues on the back of great product, slick branding, and hardcore performance marketing, authored in no small part by our guest today Ben Bokaie https://huel.com ...
Ep 243: AKNF - Q4 Email Content Guide
October 07, 2022 14:00 - 22 minutes - 51.6 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to All Killer No Filler the DTC Podcast. Today we're diving deep into email content with Cam and Alex. We start by harkening back to our last podcast with JoGo from Pilothouse email, where he laid out this handy guide for the emails you need to send this BFCM. Offer 1- VIP - Get first pick (no exclusions, engaged in last list) Offer 1 - Product feature (whole list) Offer 1- Product feature (engaged audience) Offer 1 - “...
Bonus: Turn Your Returns Into Exchanges With Aaron Schwartz from Loop
October 05, 2022 17:42 - 24 minutes - 22.4 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast. Today we’re closing the loop on returns with President of Loop, Aaron Schwartz. https://loopreturns.com In the Apparel space, returns AVERAGE 38%, which makes me think I’m keeping way too many things. Aaron joins DTC to discuss how you can help turn at least 30% of those returns into exchanges that extend and increase LTV. Loop is the leading platform that turns returns into exchanges for some of ...
Ep 242: Making a 5X Return on Affiliate Sales with Rob Fraser from Outway Socks
October 03, 2022 15:52 - 48 minutes - 44.6 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to DTC Podcast, I’m Eric Dyck Today we’re spinning a yarn with Canada’s Top Sock Maker, CEO and Founder Rob Fraser from Outway Socks https://Outway.com Rob’s sock-strapped Outway to 8 figure sales, innovating his business model to reap maximum cashflow, investing heavily into affiliate sales, and overcoming an unwanted rebrand, and coming out on the other end stronger. You can catch Rob at C-Suite Mastermind, but for now,...
Ep 241: AKNF - On Amazon, Relevance is Everything (Here's How to Raise it) with Pilothouse Amazon
September 30, 2022 18:53 - 19 minutes - 43.6 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup It's All Killer No Filler, the DTC Podcast. Today we're joined by Rob and Clifford from Pilothouse's Amazon squad to discuss the number one factor determining your Amazon success as a DTC brand - RELEVANCE. You'll hear how to build relevance and even a little about how to hack it. You'll also learn what not to do directly from two gentlemen who've been farming the Amazon bumper crop for years. Subscribe to DTC Newsletter - https://...
Bonus: Two Hacks to Increase Subscriber Conversion by 50% with Tea Drops and Recharge
September 28, 2022 20:49 - 28 minutes - 26.4 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to DTC Podcast. Today we're spilling the subscription tea with Luke Retterath, Vice President Marketing at Recharge and Tracy Julien, VP Marketing at Tea Drops. https://MyTeaDrop.com https://rechargepayments.com/ Tea Drops are organic shaped teas that dissolve in your cup, disrupting the $200+ Billion, millennia old tea business. Listen to this double VP Podcast where we dive deep on the critical factors that make or brea...
Ep 240: Thinking in Billions with Josh Elizetxe Founder of Snow Oral Care
September 26, 2022 14:00 - 52 minutes - 48.3 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I’m Eric Dyck Today we’re reconnecting with ecommerce Icon, and friend of the show, Josh Elizetxe, the force of nature behind Snow Oral Care. We’re checking back in on post-engagement work life balance How he’s driven Snow to #3 on the list of biggest DTC Brands (behind only shein and FashionNova) And ultimately why the whole DTC Audience should be thinking in Billions rather than in Millions in ...
Ep 239: AKNF - TikTok Dark Sparks, Display Cards, and Why You Need to Continually Innovate for Q4
September 23, 2022 17:28 - 33 minutes - 77.1 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to All Killer, No Filler the DTC Podcast. Continuing our theme of BFCM/Q4 prep, this week with the focus being on TikTok Put yourself in the seat of a marketing team, preparing for Q4, thinking about what the hell they need to do on TikTok to create profitable returns at scale Why you need to innovate during Q4 and what that means How to walk the wacky, weird line Why you need a longer runway this year How to use Dark P...
Bonus: Retail Giant Steve Madden on Retention at Scale with Hannah Sinclair and Bluecore's Sarah Cascone
September 21, 2022 16:45 - 15 minutes - 14.5 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I’m Eric Dyck. Today we’re getting to the core of customer retention with, Hannah Sinclair - Director of Retention Marketing at Steve Madden and Sarah Cascone - VP Marketing at Bluecore. Turn your customer data in to more revenue with Bluecore ➝ https://bluecore.com We all know Steve Madden as the billion dollar retail footwear giant, but what’s more noteworthy are there incredible strides on the ...
Ep 238: Growth vs. Customer Experience: Cody Plofker and Eli Weiss from Jones Road Beauty Weigh In
September 19, 2022 18:25 - 52 minutes - 48.7 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I’m Eric Dyck Today we ride again with Cody Plofker and Eli Weiss from Jones Road Beauty, This wide ranging conversation covers the intersection of growth and customer experience with one of the fastest growing DTC brands out there. We cover Cody’s top thumb stopping strategies, and why whitelisting continues to dominate The CX scores that Eli’s most proud of, and why pizzaz and personality lead ...
Ep 237: AKNF - Get Up On Google Analytics 4, In Time For Q4, in less than 40 minutes
September 16, 2022 16:48 - 22 minutes - 51.8 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to All Killer, No Filler, the DTC Podcast. Today we're checking in on the Pilothouse Google team as they gear up for Q4 across dozens of clients. You'll learn about https://getelevar.com/, the bolt on solution that helps you set up GA4 in minutes for Shopify users, as well as an update on PMax for Q4, and why it's smart to set your promos based on your Google plans, vs any other platform. Work with Pilothouse's Google Team...
Ep 236: Disco's Benjamin Smith on Nailing Your Product Market Fit with Creative, Offer, and Landing Page
September 12, 2022 18:10 - 38 minutes - 36.1 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Hello and Welcome to DTC Podcast, I’m Eric Dyck, Today we’re taking a rip around the DTC Dancefloor with Benjamin Smith, CEO and Founder of Disco simplified skin care for men. https://letsdisco.com Learn all about Benjamin’s biggest levers for growth including How to build and optimize a winning landing page How to find your “hero” offer and how to support it with ads Why raising prices might just be the easiest way to improve y...
Ep 235: AKNF - The Revealing Strategy behind Songfinch's $3 Million August
September 09, 2022 14:00 - 23 minutes - 53.4 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Join Ashley Gonzales from Songfinch, with John, Braydon, and Dan from team Pilothouse to discover the secret to Songfinch's massive growth. You'll learn about: Creative velocity at this scale and our formula for "reveals" Scaling strategies working best right now for FB Ads Inc5000 recognition and what it means to the team Work with Pilothouse ➝ https://pilothouse.co Sing with Songfinch ➝ https://songfinch.com Subscribe to DTC...
Ep 234: Overcoming the new normal with a content creator network, Crossrope's Srjdan Popovic returns!
September 06, 2022 01:37 - 48 minutes - 44.8 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast, I’m Eric Dyck. Today we’re jumping in for a double dutch with returning guests Srdjan Popovic, CMO of Crossrope. https://crossrope.com We last checked in with Srdj in Oct of 2020 at the beginning of the pandemic induced ecommerce and at home fitness craze that absolutely skyrocketed CrossRope’s growth. This podcast dials in on Crossrope’s post-pandemic growth trajectory and a few of the hard l...
Ep 233: AKNF - Q4 Booster Shots: Part 1 - Offer and List Building
September 02, 2022 15:00 - 23 minutes - 53.4 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to All Killer No Filler. Today we begin our 2022 Q4 Preparation Series with Pilothouse's Paid Social team, including Nate, Jacob, and Cam. This is the first of a multipart series we're planning to help our listeners make q4 2022 the best ever. Listen to this one and you'll learn: Why you should never use lead objectives when list building How to leverage product launches all year long to power product specific, high conve...
BONUS: How True Botanicals Became The Fastest Growing Luxury Beauty Brand with Tresl Segments
August 31, 2022 17:58 - 35 minutes - 33.1 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to the DTC Podcast. Today we're chatting with John Chan from Tresl.co and Tran Wu, VP of Marketing and Ecommerce from True Botanicals. Today's talk is all about the democratization of data and Tresl's value proposition of helping DTC brands uncover more CLV and profitability by helping them ask questions, and tell stories with their data across all channels. Get started with Segments ➝ https://apps.shopify.com/segments Sub...
Ep 232: Kuru Footwear Scales Meta Ad Spend 350%! Sean McGinnis On How They Did It
August 29, 2022 15:41 - 31 minutes - 29.4 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Today’s podcast welcomes back Sean McGinnis, President and Integrator at Kuru footwear, stylish shoes for people with foot pain https://kurufootwear.com When I first met Sean at the start of the 2022 on episode 180 he was in the middle of re-architecting Kuru’s site architecture and CX to capture and convert problem aware customers through mostly search and organic traffic. At that time he was skeptical that paid social could be a...
Ep 231: AKNF - Are your emails getting delivered? Plus a Nine Email Sequence for Black Friday
August 26, 2022 13:51 - 23 minutes - 53.5 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to All Killer No Filler. Today like a hot rock, Jordan G from Pilothouse dropped into the AKNF Studio to discuss the critical topic of email deliverability as well as laying out his exact 9 email, multi-offer email sequence for Black Friday. You'll learn: How to monitor your deliverability and why lots of brands' emails never reach the inbox Why you shouldn't send two days in a row without cannibalizing your clicks How to...
BONUS: Are you measuring your actual growth? Rockerbox's Ron Jacobson on true incrementality
August 24, 2022 15:21 - 24 minutes - 22.3 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to DTC Podcast. Today we're chatting with Rockerbox's Founder and CEO, Ron Jacobson. For the free DTC Benchmark report on which channels are growing fastest across hundreds of brands (and lots more) go to https://rockerbox.com/free) Rockerbox centralizes all of your marketing spend and campaigns (paid, organic, digital and offline). Get the free Rockerbox report ➝ https://rockerbox.com/free Subscribe to DTC Newsletter - h...
Ep 230: Blume Banks on Community -- Taran Ghatrora on Community Building Through In-Person and Digital Events [C-Suite Mentor Preview]
August 22, 2022 15:00 - 25 minutes - 24 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to DTC Podcast. Today we're revisiting one of our favorite brands, Blume, this time chatting with Taran Ghatrora (Bunny's Sister) and catching up on their incredible growth. Catch Taran at C-Suite Mastermind in Victoria BC, Sept 21-23 https://directtoconsumer.co/c-suite-mastermind Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtc...
Ep 229: AKNF - Leaning HARD into Q4 with Velocity, Flexibility, and the Unrepentant Mindset to SELL
August 19, 2022 14:00 - 21 minutes - 48.7 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup It's All Killer No Filler with Dave, Nate, and Cam from Pilothouse, parachuting in to get us HYPED and strategically prepared to have the best q4 EVER. You'll hear: Why q4 is the most critical sales driving activity you'll have all year Timelines for what you need to have done by when How to set yourself up for true velocity when it comes time to flip the q4 switch Work with Pilothouse➝ https://pilothouse.co Subscribe to DTC Ne...
Ep 228: Building a High-Quality Content Empire with tech influencer Justin Tse
August 15, 2022 14:57 - 47 minutes - 44.3 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Today we’re coming at you with something a little different. Instead of A DTC brand, today we caught up with content creator extraordinaire Justin Tse. Justin began reviewing tech ten years ago and has since grown to almost 800k subscribers on YouTube, and has evolved his content to focus on at-home office setups as well as unique renovations and more. This podcast is a deep dive into what it takes to be a high-end content creator,...
Ep 227: AKNF - Amazon Ads Growth Beats Meta and TikTok (and Adds Search Queries)
August 12, 2022 16:37 - 15 minutes - 36.3 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to DTC Podcast. Today we're chatting with Rob and Clifford from Pilothouse's Amazon team. Work with Pilothouse Amazon ➝ https://pilothouse.co In light of the news that Amazon's Ad Platform outgrew both Meta and TikTok's platform in Q2, the Pilothouse team is EXCITED that Amazon is finally adding some analytical tools, starting with their exposing of search query data. Hear how to use this data to get smarter with your Amaz...
BONUS: Driving 25 month average subscription LTV (So far) with Kabo and Chargebee
August 10, 2022 18:46 - 33 minutes - 31.1 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Today we’re fully geeking out on subscription technology, with Vino Jeyapalan, CEO and cofounder of Kabo a fresh dog food subscription business started in 2019 that has optimized incredible 25 month LTV in partnership with Chargebee. Sr. Director of Product Management Prittam Bagani from Chargebee also joins to talk about the future of API driven subscription commerce. Talk to Chargebee: ➝ https://chargebee.com Fresh Dog Food Deli...
Ep 226: "Six Figures in Revenue, Five Figures in Profit Every Day Throughout Q4" Ridge Wallet's Sean Frank Returns! [Free C-Suite Mentor Preview]
August 08, 2022 17:32 - 30 minutes - 69.7 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to DTC Podcast. After speaking to Sean Frank a month ago, I had to get him to come to Victoria for our Q4 prep mastermind in Victoria BC. Join us! [Free C-Suite Mentor Preview] https://directtoconsumer.co/c-suite-mastermind Sean has an obsessed, educated perspective on the DTC space and this podcast is just a preview of what you'll get from hanging out with him for 3 days in victoria. You'll hear: Why Ridge Wallet's Sea...
Ep 225: AKNF - How to Recession Proof Your Media Buying Team
August 05, 2022 15:22 - 46 minutes - 106 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to All Killer No Filler edition of the DTC Podcast. Today we're diving back into Scale School to share a module 5, all about how to build and grow a powerhouse media buying team. We got the Pilothouse founders to open up about the key lessons they've learned building a 100 person media buying team across all ad platforms and disciplines. Here is the video files (strip audio) https://drive.google.com/drive/folders/1QLR5yxw...
BONUS: Subscription Program Masterclass with Rashad Hossain from Ryze Superfoods and Upscribe's Dileepan Siva
August 03, 2022 15:35 - 29 minutes - 27.2 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to DTC Podcast Today we've got an absolute masterclass on successful subscription programs with Rashad Hossain Founder & CEO at RYZE Superfoods, and Dileepan Siva, Founder & CEO at Upscribe. Rashad is an unabashed fan of what Dileepan has built with Upscribe and considers his subscription platform to be light years ahead of a lot of the big players when it comes to flexibility and overall retention. Get on Upscribe ➝ https...
Ep 224: The Incrementality mentality with Ryan McKenzie from Tru Earth [Free C-Suite Mentor Preview]
August 01, 2022 19:07 - 34 minutes - 32.1 MBIn today's BONUS cast we're catching up with CMO and Co-founder of Tru Earth and friend of the DTC Podcast, Ryan McKenzie. Ryan has agreed to join us at C-Suite Mastermind for DTC Founders and Execs in Victoria BC, Sept 21-23 as a growth mentor to our attendees See you at C-Suite: https://directtoconsumer.co/c-suite-mastermind (limited seats available) Subscribe to Ryan's YouTube Channel! https://www.youtube.com/watch?v=NKam1y1lCT8 Today's podcast a sampling of the material Ryan will be ...
Ep 223: AKNF - Raising ROAS on Google Ads from 2.6 to 4.3 with Performance Max Campaigns
July 29, 2022 20:14 - 19 minutes - 43.8 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to All Killer No Filler! The title of this podcast is cheeky, considering that Saul's (Head of Google Ads Services at Pilothouse) main message for advertisers considering PMax campaigns is to be cautiously optimistic, while still keeping a firm hand on all the variables. You'll learn: What is a Pmax Campaign? Will PMax Campaigns eat into my existing keyword campaigns Are media buyers out of job with PMax? What to make o...
DTC Future Proof - AI and the Future of Marketing with Richard Harris from Black Crow AI
July 28, 2022 20:25 - 49 minutes - 114 MBWelcome to DTC Future Proof, our monthly editorial series partnership with Chris Rempel at the Lazy Marketer, where we look at the biggest opportunities and risks that will shape and disrupt the future of the market. This is our follow-up podcast that we're launching with Chris to continue the conversation we create with our editorial content. This month's piece is on AI and the future of marketing, so we brought in Richard Harris from Black Crow AI to talk about the past, present, and fut...
Dropping a Cool Million in Sales in Ten Minutes with Nell Diamond from Hill House Home and Ricky Choi from Outerspace
July 27, 2022 18:10 - 40 minutes - 37.4 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to the DTC Podcast, I'm Eric Dyck. Today we're diving deep into the world of back-end fulfillment and warehouse operations for brands attempting the Drop Model. Our expert guests are founders Nell Diamond from Hill House Home and Ricky Choi from Outerspace Work with Outerspace ➝ https://outerspace.com Get a Nap Dress ➝ https://hillhousehome.com Hill House Home has been around since 2016 but really blew up when Nell created...
Ep 222: Is the future of DTC free? Dive deep with FreeWater's Josh Cliffords
July 25, 2022 17:27 - 40 minutes - 37.8 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Today we’re diving into the cool blue ocean of FreeWater, a potentially revolutionary concept that turns bottles of water into advertising impressions, which allows CEO and Founder Josh Cliffords to offer water to the world for free. Listen as we dive into exactly how the advertising model works, along with the partnerships Josh has planned to grow free ecommerce. You’ll hear about Josh’s vision for a Free-Walmart where every produ...
Ep 221: AKNF - 5 key insights about advertising in a recession
July 22, 2022 16:00 - 29 minutes - 68 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup It's All Killer No Filler and today we're back with Pilothouse co-founders Dave, Jeff and Kyle to discuss the key trends and tacks we're seeing and taking to prepare our clients and brands to thrive in a potential downturn. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewslet...
Ep 220: How General Mills is Going Direct To Consumer with Carter Jensen, Global Lead for DTC
July 18, 2022 14:00 - 37 minutes - 34.6 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I’m Eric Dyck. Today we’re taking a trip down the cereal aisle with General Mills Global Lead for DTC, Carter Jensen. Two years ago, Carter joined the 18 Billion dollar, hundred-year-old company with the task of building out the direct-to-consumer business framework for General Mills. This podcast is a rundown of the biggest challenges wins, and insights along the way. You’ll hear about Ratio, Gen...
Ep 219: AKNF - Consumer Confidence High For Amazon Prime Day
July 15, 2022 17:55 - 17 minutes - 39.9 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to All Killer, No Filler! Today we're dissecting Pilothouse's Amazon Prime day and discuss our biggest wins ever on Amazon. We discuss: Spending/scaling without attribution -> knowing your numbers/history Competitors losing placements late in the day likely due to hitting budget caps Adjusting strategy for day 2 from day 1 data Work with Pilothouse Amazon➝ https://directtoconsumer.co Subscribe to DTC Newsletter - https:...
Ep 218: Tabs Sex Chocolate: Engineering Virality from Day One
July 11, 2022 14:00 - 35 minutes - 33 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Today we’re getting intimate with gen Z entrepreneurial icons Jake Lewin and Oliver Brocato from Tabs Chocolate, the makers of one of the most viral DTC products I’ve ever seen, growing quickly to 7 figures in its first year, without spending a dime on paid ads. Break. Bite. Bang ➝ https://tabschocolate.com By combining two of the world’s favorite things, Sex and Chocolate, Jake and Oliver created that was engineered from Day one t...
EP 217: AKNF - The Pilot Method: How to Find Winning Creative for Meta Ads (or TikTok)
July 08, 2022 19:43 - 37 minutes - 86.2 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Today's All Killer, No Filler shares the testing process by which our sister agency Pilothouse finds winning creative for paid social. This podcast is actually Module 3 of our Facebook Ads course, Scale School, released late in 2021, but even more relevant today. You can view the complete module, complete with screen shares and example creatives at https://pilothouse.co/meta. Go to the page and click the podcast button in the cente...
Ep 216: Ridge Wallet CEO Sean Frank's Hot Takes After $100 Million+ In Sales
July 04, 2022 18:28 - 43 minutes - 40 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast, I’m Eric Dyck Today we’re diving deep with Sean Frank, the Einstein of Ecom, and the CEO of Ridge Wallet which hit $50 Million in revenue in 2020 and hasn’t slowed down. Get a Ridge Wallet ➝ https://ridgewallet.com Sean is a news junkie, and hangs out on earning calls and 10K reports just to get an edge on what’s happening in the space. This episode feature’s Sean’s hot takes on the current r...