Ep 219: AKNF - Consumer Confidence High For Amazon Prime Day

DTC Podcast

English - July 15, 2022 17:55 - 17 minutes - 39.9 MB - ★★★★★ - 27 ratings
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Previous Episode: Ep 218: Tabs Sex Chocolate: Engineering Virality from Day One

Next Episode: Ep 220: How General Mills is Going Direct To Consumer with Carter Jensen, Global Lead for DTC

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Welcome to All Killer, No Filler! Today we're dissecting Pilothouse's Amazon Prime day and discuss our biggest wins ever on Amazon.

We discuss:

Spending/scaling without attribution -> knowing your numbers/history
Competitors losing placements late in the day likely due to hitting budget caps
Adjusting strategy for day 2 from day 1 data

Work with Pilothouse Amazon➝ https://directtoconsumer.co

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