Ep 250: VKTRY Gear, Drew Arciuolo: How to achieve saturation with your target market

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Hello and welcome to DTC Podcast, I’m Eric Dyck

Today we’re finding a new spring in our step with VKTRY Gear’s Drew Arciuolo.

https://vktrygear.com

Drew’s father invented the VKTRY Insole, the First Carbon Fiber Performance Insoles, the only true, energy-returning insoles and since Drew joined the family business as Director of Marketing and has overseen massive growth (in revenue, profit, and vertical leap).

This podcast shows us the path to VKTRY and catches us up on Drew’s biggest takeaways from C-Suite Mastermind that he’s already implementing. You’ll hear;

Why you’ve probably seen VKTRY’s Viral Insole video, but didn’t know it was them
How Drew’s thinking about reaching the mothers of athletes with Ryan McKenzie’s concept of the child to parent customer lifecycle - spicy
How Vessi’s Tony Yu’s concept of saturation and triggers have changed his paid social strategy

Hope you enjoy, on with the show!

Want to see the full C-Suite Mastermind Replay and get evergreen insights to grow your business?

https://www.directtoconsumer.co/c-suite-mastermind-replays

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