DTC Podcast
645 episodes - English - Latest episode: 5 days ago - ★★★★★ - 26 ratingsWeekly discussions between disruptive direct to consumer ecommerce brands and our amazing team about marketing, funnels, and everything scaling related. Subscribe to our newsletter for highlights and step by step tactical insights 👉🏻 📦 directtoconsumer.co
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Episodes
Ep 288: Liquid Death Mountain Water: Hamid Saify - Death, Beverages, and the Attention Economy
March 20, 2023 14:00 - 38 minutes - 35.3 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup This is a big one…a big moment for DTC Podcast. Today we’re tempting fate with Hamid Saify - SVP of Digital Retail at Liquid Death Mountain Water, one of the FASTEST growing CPG brands in history! https://liquiddeath.com Hamid is one of the first-ever team members, along for the whole ride, starting in 2017 to today, where Liquid death is in 70,000 doors and last year earned a valuation of $700M! Selling….water? It’s crazy, but ...
Ep 287: Five TikTok Quickstart Strategies with Spencer from Pilothouse (AKNF)
March 17, 2023 15:00 - 20 minutes - 46.9 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup It's All Killer No Filler, and this week we jam with Spencer, Pilothouse's TikTok lead who's living it up in Austen for a couple of weeks and rolling with some pros. Spencer drops five factors that can make or break your TikTok campaigns. Get Understood: Testing a variety of styles and lengths and how much info your customer needs to understand your product and value proposition. Control Your Comments: Set up a robust blocked word...
Bonus: Printful's $300M Merch Empire (and why you should start a merch line in 2023)
March 15, 2023 18:08 - 20 minutes - 18.6 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Today we get to chat with a true unicorn in the space, Printful's Dans Rozentals - Customer Success Team Lead. DTC Newsletter and Podcast uses Printful to make our referral program work like clockwork with very little lift. They're doing the same for 1000s of other customers like Nestle and lots of other big players This podcast gives the nitty gritty of what's working with Merch, and goes into detail about how simple it is to get ...
Bonus: Sabah’s Mickey Ashmore and Highbeam’s Samir Shergill On The Value Of Financial Independence (And Why It Pays To Know Your Banker)
March 13, 2023 23:13 - 34 minutes - 31.7 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I’m Eric Dyck. Today we’re covering financial footwork with Sabah’s Mickey Ashmore and Highbeam’s Samir Shergill. Mickey started Sabah with a simple goal: bring the timeless handmade craftsmanship of small-town Turkey to quality shoe loves everywhere, one pair at a time. This episode dives deep into Mickey’s journey from his beginnings as a finance bro to selling out his first popup in Brooklyn, t...
Ep 286: Mid-Day Squares: Jake Karls and Nick Saltarelli - Rainmaking, Fundraising and "One word: F&%^ng Crazy"
March 13, 2023 14:15 - 31 minutes - 29.2 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to DTC Podcast, I'm Eric Dyck. Today we're reconnecting with Mid-Day Squares and their co-founders Jake Karls and Nick Saltarelli. These two are like live wires and the chemistry was great. I can't wait to throw down with them in Las Vegas in just a few weeks! There are a handful of tickets still available, but they won't last long, so go to https://directtoconsumer.co/events to lock in your spot. This C-Suite Mentor previ...
Ep 285: 3 Part Formula for Email Success: Performance, Persistence and Reach (AKNF)
March 10, 2023 15:03 - 29 minutes - 67.9 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup It's All Killer No Filler, the DTC Podcast and today we're following up with Jordan Gordon on his up-to-the-minute learnings on email segmentation and whether Sniper or Buckshot segmentation is working best. This podcast is all about how to get the best results from your dormant audience, and answers the age-old riddle...when is a lower CTR actually a good thing? Plus you'll hear Eric discussing plans, risks, and benefits to switchi...
Bonus: Meta and True Classic: Zero to 9 Figures in Two Years, Powered by Meta Advertising (and Advantage Plus Shopping Campaigns)
March 08, 2023 14:00 - 48 minutes - 44.9 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I’m Eric Dyck. Today we have an all-time classic episode that features Meta’s Director of Marketing Science for the Small Business Group (and 10-year FB veteran), Helen Crossley, along with Ben Yahalom, President of True Classic, which might just be one of the fastest-growing apparel brands of all time, going from 0 to 9 Figures in JUST TWO YEARS. https://trueclassictees.com https://meta.com True ...
Ep 284: Bushbalm's David Gaylord goes B2B, Enters US retail bigly, and rides the Vajacial wave on DTC
March 06, 2023 16:51 - 26 minutes - 24.3 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Bushbalm CEO and founder David Gaylord. He will join us at C-Suite on March 23-24th, along with the 100 other DTC founders and executives mixing it up in Las Vegas.... Bushbalm makes a wide array of intimate care products from oils, scrubs, trimmers, and more, but you’ll hear how the vajacial, a product long offered by their wholesale clients (ex., waxing studios), has taken the top-of-funnel offer crown from the balm… https://Bush...
Ep 283: 10 - 30% Attribution Gainz with GA4 & Server Side Tracking w/ Richard from Pilothouse (AKNF)
March 03, 2023 13:13 - 21 minutes - 50.2 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup It's Time for All Killer No Filler and it's time to get on board with GA4! Richard is Pilothouse's resident Google wizard and he's here to tell us what we need to know about Google Analytics, starting with the basics and most common views, all the way to advanced server-side tracking that's massively moving the needle for the Pilothouse team's attribution models. Work with Pilothouse ➝ https://pilothouse.co You'll hear: Universal...
Ep 282: Ronak Shah - Obvi Collagen - Obvi's biggest blunders (and how you can avoid them) - C-Suite Mentor Preview
February 27, 2023 16:10 - 31 minutes - 29.4 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to DTC Podcast, I'm Eric Dyck. Today we're catching up with C-Suite Mastermind mentor and CEO of Obvi, Ronak Shah. Ronak's financial background, and a chance to experience what sounds like a beast of a supplement company, set the stage for his company's incredible growth. https://myobvi.com Listen to this podcast to get a preview of the biggest mistakes Ronak made with Obvi and how to avoid them yourself! Meet Ronak in pe...
Ep 281: Amazon's "Buy it with Prime" Comes To Shopify, New Amazon Video Ads, And An Alarming FTC Ruling On Variations And Their Reviews (AKNF)
February 24, 2023 18:51 - 18 minutes - 42.4 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup It's All Killer No Filler, the DTC Podcast and today we're catching up on Amazon with Rob and Clifford from Pilothouse Amazon Work with Rob, Clifford, and Pilothouse's Amazon division ➝ https://Pilothouse.co/amazon We discuss: • Buy it with Prime checkout options appear on Shopify (the cost/benefit analysis) • New Sponsored Brand video ad units show incredible promise (backed by real data) • Nature's Promise gets hit with a law...
Bonus: Sabah’s Mickey Ashmore and Highbeam’s Samir Shergill on the value of financial independence (and why it pays to know your banker)
February 22, 2023 17:40 - 34 minutes - 31.7 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I’m Eric Dyck. Today we’re covering financial footwork with Sabah’s Mickey Ashmore and Highbeam’s Samir Shergill. Mickey started Sabah with a simple goal: bring the timeless handmade craftsmanship of small-town Turkey to quality shoe loves everywhere, one pair at a time. This episode dives deep into Mickey’s journey from his beginnings as a finance bro to selling out his first popup in Brooklyn, t...
Ep 280: BattlBox John Roman - The Subscription with the ~$1000 LTV and the Netflix Rocket Ship
February 21, 2023 17:44 - 40 minutes - 37.7 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Hello, and welcome to DTC Podcast. I’m Eric Dyck Today we’re venturing into the wild with BattlBox’s John Roman. John joined Battlbox, a monthly subscription for hand-picked outdoor gear, shortly after they’d struck product market fit gold, and has helped propel them to high 8-figure revenues with an absolutely scorching subscription LTV that approaches a $1000 per customer… https://Battlbox.com You’ll hear all about Battlbox’s g...
Ep 279: Moments So Good They Deserve an Encore (AKNF)
February 17, 2023 17:33 - 33 minutes - 77.3 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Welcome back to another episode of All Killer, No Filler. Today, we've got something special for you that truly encapsulates the sentiment of 'All Killer.' In 2023 thus far, the pod has been filled with heavy-hitting advice, and unless you're sitting with a notepad taking diligent notes, chances are you've missed a moment or two! Sit back, relax, and soak in the ten of the top insights: Sansorium (Fiona Hepher) - Advice for bevera...
Ep 278: Kuru Footwear’s Turnaround Playbook: Sean McGinnis On The CRO Tactics That Doubled Revenue (C-Suite Mentor Preview)
February 13, 2023 20:39 - 27 minutes - 25.5 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast I’m Eric Dyck. Today we’re catching up with Sean McGinnis from Kuru on the CRO tactics that doubled their revenue, as well as a preview of what Sean’s going to be sharing at C-Suite Las Vegas, March 23-24 https://Directtoconsumer.co/events Our goal with the people we’re bringing as mentors at C-Suite is that they bring a fully fleshed out, 3-dimensional model of a profit mechanism they’ve perfected ...
Ep 277: Creative SWIPE FILE - Download Our Best Performing Creatives (AKNF)
February 10, 2023 18:53 - 19 minutes - 44.7 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup It's All Killer No Filler, and today we're talking about the creative trends that shaped 2022 and are accelerating into 2023, with Nikita and Cam from Pilothouse. The brands that won 2022 combined velocity, data, and quality in a relentless effort to feed the flagging Meta algorithm with creative that finds the right audience. Learn why green screen creator-generated content dominated 2022 Learn what a studio refresh of your best...
Ep 276: iRestore Hair Growth System: Kevin Chen - The True Impact of Costco
February 06, 2023 15:00 - 29 minutes - 27.3 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Hello, and welcome to DTC Podcast. Today we’re tackling a product with a purpose that's a little too close to home. As a follicly challenged person, I understand that for some with less perfect head shapes than myself, hair loss can be a confidence-shaking experience. That’s why Kevin Chen built iRestore, the hair growth system that’s scaled to over 50 employees, with big plans to launch a full suite of products designed to restore ...
Ep 275: January Meta Ads Trends: Mastering Advantage+, on-platform reporting improves, and what to do when you "Lenny" a campaign (AKNF)
February 03, 2023 16:44 - 22 minutes - 50.8 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup It's All Killer, No Filler, the DTC Podcast and today we're catching up with Taylor, Socials Technical Director for Pilothouse on the big trends and developments on Meta's Ad Platform, so far in 2023, Zuckerberg's so-called "Year of Efficiency" You'll hear: How to combine the Pilot Test with Advantage+ for 40% faster learnings! On-Platform data appears to be getting more accurate How to revive your results after you kill a campai...
Ep 248: January Meta Ads Trends: Mastering Advantage+, on-platform reporting improves, and what to do when you "Lenny" a campaign (AKNF)
February 03, 2023 16:44 - 22 minutes - 50.8 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup It's All Killer, No Filler, the DTC Podcast and today we're catching up with Taylor, Socials Technical Director for Pilothouse on the big trends and developments on Meta's Ad Platform, so far in 2023, Zuckerberg's so-called "Year of Efficiency" You'll hear: How to combine the Pilot Test with Advantage+ for 40% faster learnings! On-Platform data appears to be getting more accurate How to revive your results after you kill a campai...
Ep 274: Mini Katana: Karly McFarland on $100M in Email Sales and Why She Sold Her Agency and Turned to the Brand Side (C-Suite Mentor Preview)
January 30, 2023 17:04 - 38 minutes - 35.2 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to DTC Podcast, I'm Eric Dyck. Today we're letting Kismet take over in our chat with C-Suite Las Vegas Mentor, Director of E-commerce at Mini Katana, Karly McFarland. To join us in Las Vegas, March 23-24 ➝ https://directtoconsumer.co/events Karly is a force of nature I met at our first meetup in March last year. Since then, she's been on an absolute tear, building and now exiting her email agency, writing the literal book o...
Ep 274. Mini Katana: Karly McFarland on $100M in Email Sales and Why She Sold Her Agency and Turned to the Brand Side (C-Suite Mentor Preview)
January 30, 2023 17:04 - 38 minutes - 35.2 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to DTC Podcast, I'm Eric Dyck. Today we're letting Kismet take over in our chat with C-Suite Las Vegas Mentor, Director of E-commerce at Mini Katana, Karly McFarland. To join us in Las Vegas, March 23-24 ➝ https://directtoconsumer.co/events Karly is a force of nature I met at our first meetup in March last year. Since then, she's been on an absolute tear, building and now exiting her email agency, writing the literal book o...
Ep 273: How Pilothouse Is Using AI For Digital Marketing Today (AKNF)
January 27, 2023 15:00 - 23 minutes - 53.3 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup It's All Killer No Filler the DTC Podcast and today we're talking with Jeff Shannon, co-founder of DTC as well as Pilothouse about how Pilothouse is currently using AI to increase productivity, efficiency, and ability to iterate (to make more sales). You'll hear: Incentivizing teams to innovate on AI for your organization The power of prompts, and how to train your AI dragon Finding winning creatives on Meta with AI-powered Pilot...
Bonus: Aaron Orendorf - Recart: Skyrocket your LTV with efficient SMS, and why conversational commerce in SMS is overrated
January 25, 2023 15:00 - 36 minutes - 34 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to DTC Podcast, today we're catching up with a content marketing mentor of mine, Aaron Orendorf, who I've followed closely since his days with Shopify Plus as well as Common Thread Collective, where he's steadily become the king of long-form b2b content that ads value to the ecosystem. That's why I HAD to catch up with him on his switch to working on the ultimate SHORT form content -- with Recart as the efficient option for ...
Ep 272: The Oodie - Davie Fogarty: Lessons from a fast $400M
January 23, 2023 15:00 - 46 minutes - 42.9 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast, I’m Eric Dyck. Today we’re getting cozy with Davie Fogarty from The Oodie, the wearable blanket brand that reported earnings of over $400 Million dollars earlier this year. https://theoodie.com/ Davie is a born entrepreneur, dedicated to constantly learning and expanding from eCommerce into both SaaS and media. Settle in for deep insights on: Hiring your own replacement and how a proper merch...
Ep 271: Email your list LESS and Earn MORE in 2023: Jordon Gordon on sniping intent and the cost of going buck wild (AKNF)
January 20, 2023 17:42 - 19 minutes - 43.5 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup It's All Killer No Filler, the DTC Podcast. Today we're rifling through some critical learnings with Jordon Gordan, Director of Email and Retention at Pilothouse. Jordan's looking at Macroeconomic trends and the reality that many clients are refocusing top-of-funnel ad budgets to be more efficient, which inherently is going to drive fewer emails to your list. This podcast is all about what to do about this fact: Sniping vs. Bucksho...
Bonus: Does your store need an AI sales closer? Yoav Oz and Shauli Mizrahi from RepAI on conversational shopping
January 18, 2023 15:00 - 28 minutes - 26.8 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Today we're talking with the founders of RepAI, Yoav Oz and Shauli Mizrahi, about how brand owners can convert more of the users they bring to their page with an AI sales concierge. Check out RepAI's special offer for DTC Listeners: https://try.hellorep.ai/partners?utm_source=sponsorships&utm_campaign=dtcpodcast We cover: Conversational shopping and why it's the future The AI Sales experience, and the conversation starters Rep us...
Ep 270: Andrew Wilkinson at C-Suite in Victoria: Bootstrapping vs VC vs PE vs Angel
January 16, 2023 15:00 - 45 minutes - 42.4 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to DTC Podcast Today we're releasing the feature fireside chat with Andrew Wilkinson from Tiny from our last live event, C-Suite Mastermind in Victoria's BC. Andrew, who the Hustle dubbed "The Warren Buffet of Startups" is one of the most successful entrepreneurs in the world, having ownership in over 40 businesses that operate in and around the DTC space. Attendees at C-Suite got to spend the day with Andrew asking him sp...
Ep 269: Rux's Jamie Bond on the Advertising Content Strategy that took them to 3X ROAS with the Pilot Program (AKNF)
January 13, 2023 15:56 - 30 minutes - 70.1 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup It's All Killer No Filler, and today we're catching up with Jamie and Joe from Rux, and Jacob and Abby from Pilothouse's Pilot Program on their crazy q4 success. Get RUX in your life ➝ https://rux.life Work with the Pilot Program ➝ https://www.pilothouse.co/get-in-touch We covered some of this material on DTC Newsletter's 4 part "Campaign Confidential" series where we transparently reported every winning strategy we employed to sc...
Ep 269: RUX's Jamie Bond on the Advertising Content Strategy that took them to 3X ROAS with the Pilot Program (AKNF)
January 13, 2023 15:56 - 30 minutes - 70.1 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup It's All Killer No Filler, and today we're catching up with Jamie and Joe from RUX, and Jacob and Abby from Pilothouse's Pilot Program on their crazy q4 success. Get RUX in your life ➝ https://rux.life Work with the Pilot Program ➝ https://www.pilothouse.co/get-in-touch We covered some of this material on DTC Newsletter's 4 part "Campaign Confidential" series where we transparently reported every winning strategy we employed to sc...
Ep 268: Pretty Boy - Ben Feys and Kevin Niehoff: Nailing your Brand Identity and Balling on a Budget
January 09, 2023 15:59 - 43 minutes - 40.7 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to DTC Podcast Hello and welcome to DTC Podcast, I’m Eric Dyck. Today we’re chatting with Ben Feys and Kevin Niehoff, co-founders of early-stage buzz brand Pretty Boy. https://yoprettyboy.com Listen to this one for a deep dive on branding and product including: How a clever play on a locker room chirp turned into branding gold Why Pretty Boy’s philosophy is “balling on a budget” and the best ways that self-funded brands ...
Ep 267: Leveraging Chaos in Uncertain Times and the 5 Principles of Good Leadership with Peter McCoppin (AKNF)
January 06, 2023 15:52 - 44 minutes - 102 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup It's All Killer No Filler, the DTC Podcast and today we connected with Pilothouse's Executive Leadership Coach, and International Orchestral Conductor, Peter McCoppin to discuss how organizations might approach guiding their companies through the next year. We discuss How to find the opportunity in crisis and what history tells us might happen How leadership is like orchestral conducting How companies can structure themselves to ...
Ep 266: Sansorium - Fiona Hepher: Sipping Sober with a 30% Return Customer Rate
January 02, 2023 15:44 - 39 minutes - 36.4 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I’m Eric Dyck. Today we’re fully present with Fiona Hepher, Co-founder of Sansorium, an alcohol-free marketplace with a highly-curated selection of non-alcoholic wine, beer spirits, aperitifs and more. Join us for a discussion about the billion-dollar industry that’s just waking up (without a hangover) and is predicted to grow to over 4 billion by 2030 You’ll hear: How popups have fueled growth fo...
AKNF Archive - Paid Social State of the Union: Performance Marketing vs Rising Costs
December 30, 2022 15:00 - 19 minutes - 44.3 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Welcome back to another one of our favorite All Killer No Fillers of 2022. As we gear up for the new year, make sure to keep these tactics, ideas, and strategies top of mind. From DTC to you, Happy New Year - Cheers to a great 2023! On with the show Today we're sharing a very special presentation from our C-Suite Mastermind in September. This talk features Dave Steele, CEO of Pilothouse and Head of Socials, Nate discussing the bigg...
Ep 265: Rootd - Ania Wysocka: Helping a Million Users in the Age of Anxiety
December 26, 2022 15:00 - 30 minutes - 28.5 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I’m Eric Dyck. Today we’re finding our center with Ania Wysocka, founder and CEO of Rootd, the app that offers relief from panic attacks and anxiety in your pocket. https://www.rootd.io/ With Rootd, Ania solved her own problem and created an app that’s helping over a million users. On today's podcast, you'll learn: How Ania used App Store Optimization to Rank number one on panic attacks and how ...
AKNF Archive - TikTok Media Buying and Creative Strategies to Supercharge Your Results in 2022
December 23, 2022 17:23 - 26 minutes - 59.8 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup As we gear up for 2023, we're bringing you some of our favorite listens from 2022. Sit back, relax, and soak in all the knowledge you can leading into the new year! Today's All Killer No Filler features Pilothouse's Heads of TikTok and UGC where we discuss: Why CPMs 30%-60% lower on TikTok and what to do about it TikTok campaign structure and how it's different than Facebook Ads How to find your "Winning Style" and then how to fi...
Ep 264: Mike Fata: CPG Lessons From Scaling Hemp Hearts + A Trifecta of 9 Figure Exits!
December 19, 2022 16:19 - 33 minutes - 30.8 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast; today I’m going deep with CPG legend Mike Fata, a man with three successful 9-figure exits, including the $419 Million dollar sale of his company Manitoba Harvest, in 2019. This conversation flowed like the amber hemp fields as we harvested insights like: How a branding change took Mike’s company from $10M - $100M quickly The critical importance of telling your story and building in public in the ...
Ep 263: Google Ads Results for BF and Cyber5 + The 2023 YouTube Shorts Bonanza (AKNF)
December 16, 2022 15:00 - 26 minutes - 60.1 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to All Killer No Filler, the DTC Podcast. Today we're Googling with Dougie and Chelsea from Pilothouse's Google Ads team. We talk about the great results from this year's BF and Cyber 5, as well as the technical and creative trends we took advantage of to drive maximum results for our clients. A big focus of this chat is the YouTube Shorts opportunity, which all content creators, marketers, and entrepreneurs seem to be buzz...
Ep 262: Hero Cosmetics - Ju Rhyu: Reversing the DTC Playbook and the $630MM Hero CPG Needs
December 12, 2022 16:51 - 39 minutes - 36.4 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I’m Eric Dyck. Today we’re questing with Hero cosmetics’ founder and CEO Ju Rhyu, who recently sold her business for $630MM after bootstrapping it from zero after just 5 years. A wise singer once said “I need a hero,” and I think they were talking about Ju. In light of mounting retail and DTC ecosystem challenges combined with the worst economy modern marketers have ever seen, Ju’s exit represents ...
Ep 261: Headless commerce and the future of UX and performance marketing (AKNF)
December 09, 2022 14:00 - 34 minutes - 79.9 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup It's All Killer No Filler, the DTC Podcast. Today we're going head first into headless commerce, what it means and what it allows ecommerce bands to do. We check in with friend of the show, veteran web designer/developer Jesse Campbell from https://heyPartner.co as well as Brett who leads innovation at Pilothouse. When you need to consider headless as an option How headless commerce translates to page speed and performance marketi...
Bonus: EcomCFO.co - Sam Hill: Make Your Finances Anti-Fragile
December 07, 2022 20:16 - 35 minutes - 33.2 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I’m Eric Dyck, today we’re going a layer deeper…deeper than ads, deeper than product, today we’re talking all about money. I can’t believe for a podcast all about revenue growth, this is the first time we’ve ever interviewed a finance expert, and I can’t imagine a more insightful and delightful conversation as I had with Mr. Sam Hill, Founder of EcomCFO, outsourced financial services for Ecommerce b...
Ep 260: Mini Katana's Isaac Medeiros: The path to a billion monthly views and eight figures in sales
December 05, 2022 16:02 - 30 minutes - 28.1 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I’m Eric Dyck Today we’re clashing swords with Mini Katana’s founder Isaac Medeiros, who in just under two years has built a global media empire on TikTok and YouTube with millions of subscribers and hundreds of millions of monthly views. https://minikatana.com Oh yeah, he’s also approaching 8 figures in high-margin revenue, selling real swords, to his rapidly growing global audience without spend...
Ep 259: Black Friday Review Roundtable with Meta, TikTok, and Amazon Results (AKNF)
December 02, 2022 14:40 - 31 minutes - 72.7 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup How did this year's BFCM stack up to our expectations as well as to last year? Team leads from Pilothouse's Meta Ads, Tik Tok Ads, and Amazon Ads join us for a roundtable discussion on: ROAS up, strong revenue on decreased spends Cost Cap and Advantage Plus dominance on Meta Why momentum matters massively with BFCM Work with Pilothouse? ➝ https://pilothouse.co Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise ...
Ep 258: Plufl's Yuki Kinoshita: Seven Figures TikToking Dog Beds For Humans
November 28, 2022 14:00 - 38 minutes - 35.8 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast; I’m Eric Dyck Today we’re getting cozy with Yuki Kinoshita, the creator, and co-founder of Plufl, the dog bed for humans… Have you ever just looked at your dog snuggled up in its bed and thought…that should be me!? Yuki did, since then they’ve done 7 figures in presales, 11xed Kickstarter Goal by raising $290,000 USD in 30 days, garnered 20M Views & 5M likes on TikTok, and had their product featu...
Ep 257: Pilothouse's Amazon Ads Blueprint (Our Black Friday Gift To You) (AKNF)
November 25, 2022 17:53 - 52 minutes - 120 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup It’s All Killer No Filler, the DTC Podcast and it’s BLACK FRIDAY! In honor of the most important day on our listener’s calendar’s we’re rewarding the DTC Audience with an absolute MASTERCLASS presentation by Clifford from Pilothouse’s Amazon growth team. Just work with Pilothouse already: https://pilothouse.co 😃 You’ve heard Clifford on the podcast, you know he’s a beast. At our live Mastermind event in Victoria, we turned Cliffo...
Ep 256: Wealthsimple, Harry Hothi - Marketing wealth tech in a downturn
November 21, 2022 15:27 - 32 minutes - 30.4 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast I’m Eric Dyck Today we’re transacting with Harry Hothi, Senior Product Marketing Manager at Wealthsimple, one of Canada’s largest and fastest growing investment management software tools with over $18B in funds under management. Harry’s job is to onboard and educate new clients, introducing them to products like crypto trading, and more, to increase engagement and improve LTV. With the bear market ...
Ep 255: 99% of abandon cart sequences suck (and how to recover more sales this BFCM) (AKNF)
November 18, 2022 18:00 - 26 minutes - 60.6 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to All Killer No Filler the DTC Podcast Abandon coupons for content in your Abandon Cart Flows and watch your revenue soar The inspiration for this episode is from Eli Weiss' (CX Expert and eminent statistician*) recent tweet about how all brands have abandon cart email sequence, but most of them are just canned responses and blanket coupons that rarely work well. This All Killer No Filler Podcast with Pilothouse features ...
Ep 254: Puppy Dogs and Ice Cream: Jason Kutasi - Performance Marketing Children’s Books (to 8 Figures)
November 14, 2022 14:00 - 49 minutes - 46.1 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast I’m Eric Dyck Today we’re reading into the surprisingly lucrative children’s book industry with Puppy Dogs and Ice Cream founder and CEO Jason Kutasi. Jason, who built a massive performance agency, quickly realized that agency life can mean a lot of cash, but often means you’re not building long term assets, before building his 8 figure children’s book empire. Gather ‘round and listen to what happe...
Ep 253: AKNF - Google Ads Masterclass + GA4 and Server-Side Tracking to get ahead of the Cookiepocalypse in 2023
November 11, 2022 23:03 - 35 minutes - 80.5 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Today we’re releasing a Google Ad Masterclass from Day three at our C-Suite Mastermind event, with Pilothouse’s Paid Search Technical Lead Richard, who manages and guides 11 buyers, responsible for over $21 M in ad spend last year on Google Ads. The insights are fast and furious, as Richard walks you through his best practices for Google’s full suite of tools, focusing specifically on. Why Google Analytics 4 with server-to-server...
Ep 253: Google Ads Masterclass + GA4 and Server-Side Tracking to get ahead of the Cookiepocalypse in 2023 (AKNF)
November 11, 2022 23:03 - 35 minutes - 80.5 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Today we’re releasing a Google Ad Masterclass from Day three at our C-Suite Mastermind event, with Pilothouse’s Paid Search Technical Lead Richard, who manages and guides 11 buyers, responsible for over $21 M in ad spend last year on Google Ads. The insights are fast and furious, as Richard walks you through his best practices for Google’s full suite of tools, focusing specifically on. Why Google Analytics 4 with server-to-server...
Bonus: MagicLinks, Aleks Chojnacka: Influencer Marketing State of the Union (Plus the future of Live Shopping)
November 09, 2022 18:57 - 44 minutes - 40.8 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast, I’m Eric Dyck, today we’re under the influence of Aleks Chojnacka from Magic Links, the global leader in social commerce for YouTube, Instagram and TikTok video influencers. https://magiclinks.com Aleks is an encyclopedia of knowledge and insights about influencer marketing and this one went deep on: Why a great influencer program is more than just incredible conversion rates (the halo effect)...