DTC Podcast
663 episodes - English - Latest episode: 12 days ago - ★★★★★ - 27 ratingsWeekly discussions between disruptive direct to consumer ecommerce brands and our amazing team about marketing, funnels, and everything scaling related. Subscribe to our newsletter for highlights and step by step tactical insights 👉🏻 📦 directtoconsumer.co
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Episodes
Ep 19: Rebrand to Expand: Theragun Becomes Therabody to Sell CBD via "Jobs to Be Done"
June 29, 2020 17:13 - 48 minutes - 66.7 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup 💪🏻We've got an extremely powerful episode of DTC: Hot Seat by Pilothouse today where we talked with Dirk MacGregor, VP Acquisition at Therabody about Scaling a global healing brand and selling CBD. 🌱 Not only is Theragun a massive, globally scaling, 9 figure ecommerce power house, it's also making the world objectively better for hundreds of thousands of people around the world. When Dr. Jason Wersland invented Theragun, it was ou...
Rebrand to Expand: Theragun Becomes Therabody to Sell CBD via "Jobs to Be Done"
June 29, 2020 17:13 - 48 minutes - 66.7 MB💪🏻We've got an extremely powerful episode of DTC: Hot Seat by Pilothouse today where we talked with Dirk MacGregor, VP Acquisition at Therabody about Scaling a global healing brand and selling CBD. 🌱 👂🏼Subscribe on YouTube: https://www.youtube.com/channel/UC2ZB_N0Vpg6iB5HxdxWg8gQ Not only is Theragun a massive, globally scaling, 9 figure ecommerce power house, it's also making the world objectively better for hundreds of thousands of people around the world. When Dr. Jason Wersland inven...
Small Wins, LinkedIn, Amazon, and Getting Your ASS KICKED Disrupting Snacking with iWon Organics
June 29, 2020 17:12 - 44 minutes - 61.7 MBToday on Hot Seat we sat down with iWon Organics founder Mark Samuel. His protein packed chip replacement is on over 5000 shelves, while his direct to consumer business is booming. Disrupting CPG food and beverage is no cake walk, and Mark's tales from the front lines of grinding out the retail game are raw and honest. We dive into some interesting uses of LinkedIn to grow relationships that drive sales, how to grow organic influencer networks, as well as how to build a product that gets...
Ep 18: Small Wins, LinkedIn, Amazon, and Getting Your ASS KICKED Disrupting Snacking with iWon Organics
June 29, 2020 17:12 - 44 minutes - 61.7 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Today on Hot Seat we sat down with iWon Organics founder Mark Samuel. His protein packed chip replacement is on over 5000 shelves, while his direct to consumer business is booming. Disrupting CPG food and beverage is no cake walk, and Mark's tales from the front lines of grinding out the retail game are raw and honest. We dive into some interesting uses of LinkedIn to grow relationships that drive sales, how to grow organic influe...
Ep 17: SuperCoffee's Jim DiCicco Turns Down Shark Tank, Drives $80M Bringing "Sips to Lips"
June 29, 2020 17:09 - 45 minutes - 51.7 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup 🔥🪑 Hot Seat #7 - SuperCoffee's Jim DiCicco Today we follow Jim, CEO and the eldest of three DiCicco as he lays out the SuperCoffee story. Started in a dorm room from ingredients on hand, and now on thousands of store shelves across the country, and trending towards 9 figures of sales. The product fills the need of providing energy for millions of Americans without being sweet. Jim's "inch wide, mile deep" methodology was built ...
SuperCoffee's Jim DiCicco Turns Down Shark Tank, Drives $80M Bringing "Sips to Lips"
June 29, 2020 17:09 - 45 minutes - 51.7 MB🔥🪑 Hot Seat #7 - SuperCoffee's Jim DiCicco Today we follow Jim, CEO and the eldest of three DiCicco as he lays out the SuperCoffee story. Started in a dorm room from ingredients on hand, and now on thousands of store shelves across the country, and trending towards 9 figures of sales. The product fills the need of providing energy for millions of Americans without being sweet. Jim's "inch wide, mile deep" methodology was built from pounding the pavement and sampling his product around ...
Ep 16: 💎10 Million Diamonds: Scaling a Luxury Brand 10X
May 28, 2020 18:04 - 44 minutes - 61.5 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup 🚀🪑Welcome to Rocket Seat, where we talk with a current Pilothouse client to uncover their story of scale and reveal the tactics and strategies we've worked together to enact. Amir Meghani is a watch man. He comes from a watch family with deep roots in the business. Now, with JBW, he's set over 10 Million Diamonds and iced the wrists of thousands of Americans. In an accessories market decimated by Covid, and 40% down over all, JBW...
💎10 Million Diamonds: Scaling a Luxury Brand 10X
May 28, 2020 18:04 - 44 minutes - 61.5 MB🚀🪑Welcome to Rocket Seat, where we talk with a current Pilothouse client to uncover their story of scale and reveal the tactics and strategies we've worked together to enact. Amir Meghani is a watch man. He comes from a watch family with deep roots in the business. Now, with JBW, he's set over 10 Million Diamonds and iced the wrists of thousands of Americans. In an accessories market decimated by Covid, and 40% down over all, JBW has continued to scale with its direct to consumer marke...
Ep 15: Advanced Lead Generation in 2020 (and Server to Server Tracking Tips)
May 26, 2020 17:52 - 35 minutes - 49.1 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup In this cast we invite longstanding team member Brett to join us. We talk about what's working in lead generation, and the holistic approach to multi-touch marketing you need to make things work in today's environment. We also talk about what Ecommerce entrepreneurs can learn from lead generators and vice versa What's Working with Lead Gen in 2020 Benefits from Lockdown for Lead Generation How has Lead Generation Evolved in t...
All Killer, No Filler #8 - Advanced Lead Generation Tactics for 2020 with Brett Turner and Kyle Hitchcox
May 26, 2020 17:52 - 35 minutes - 49.1 MBIn this cast we invite longstanding team member Brett to join us. We talk about what's working in lead generation, and the holistic approach to multi-touch marketing you need to make things work in today's environment. We also talk about what Ecommerce entrepreneurs can learn from lead generators and vice versa ‣ What's Working with Lead Gen in 2020 ‣ Benefits from Lockdown for Lead Generation ‣ How has Lead Generation Evolved in the last 5 years ‣ Optimium form length (push the ...
Ep 15: Advanced Lead Generation in 2020
May 26, 2020 17:52 - 35 minutes - 49.1 MBSubscribe to DTC Newsletter! In this cast we invite longstanding team member Brett to join us. We talk about what's working in lead generation, and the holistic approach to multi-touch marketing you need to make things work in today's environment. We also talk about what Ecommerce entrepreneurs can learn from lead generators and vice versa ‣ What's Working with Lead Gen in 2020 ‣ Benefits from Lockdown for Lead Generation ‣ How has Lead Generation Evolved in the last 5 years ‣ O...
Advanced Lead Generation in 2020
May 26, 2020 17:52 - 35 minutes - 49.1 MBIn this cast we invite longstanding team member Brett to join us. We talk about what's working in lead generation, and the holistic approach to multi-touch marketing you need to make things work in today's environment. We also talk about what Ecommerce entrepreneurs can learn from lead generators and vice versa ‣ What's Working with Lead Gen in 2020 ‣ Benefits from Lockdown for Lead Generation ‣ How has Lead Generation Evolved in the last 5 years ‣ Optimium form length (push the ...
Kickstarter For Jeans - Duer Denim
May 22, 2020 22:55 - 44 minutes - 61.4 MBGary Lenett is a fashion industry icon. He got tired of predicting trends for the new denim wash and decided to make pants that served a simple function: pants so good, you'll never have to think about pants again. Duer look great and feel great, and can be worn for any occasion. This fast scaling Vancouver brand was taking the Canadian retail, wholesale and ecom world by storm, when Corona hit. Luckily they were prepared. Gary had long been planning NEXT, a new system for product dis...
Ep 14: Kickstarter For Jeans - Duer Denim
May 22, 2020 22:55 - 44 minutes - 61.4 MBSubscribe to DTC Newsletter! Gary Lenett is a fashion industry icon. He got tired of predicting trends for the new denim wash and decided to make pants that served a simple function: pants so good, you'll never have to think about pants again. Duer look great and feel great, and can be worn for any occasion. This fast scaling Vancouver brand was taking the Canadian retail, wholesale and ecom world by storm, when Corona hit. Luckily they were prepared. Gary had long been planning NEXT...
🔥🪑Hot Seat EP 6 - Duer Denim Evolves Ecom and Solves Markdown with NEXT, their Kickstarter for Pants
May 22, 2020 22:55 - 44 minutes - 61.4 MBGary Lenett is a fashion industry icon. He got tired of predicting trends for the new denim wash and decided to make pants that served a simple function: pants so good, you'll never have to think about pants again. Duer look great and feel great, and can be worn for any occasion. This fast scaling Vancouver brand was taking the Canadian retail, wholesale and ecom world by storm, when Corona hit. Luckily they were prepared. Gary had long been planning NEXT, a new system for product dis...
Ep 14: Solving Inventory in 2020 with Kickstarter for Jeans - Duer Denim
May 22, 2020 22:55 - 44 minutes - 61.4 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Gary Lenett is a fashion industry icon. He got tired of predicting trends for the new denim wash and decided to make pants that served a simple function: pants so good, you'll never have to think about pants again. Duer look great and feel great, and can be worn for any occasion. This fast scaling Vancouver brand was taking the Canadian retail, wholesale and ecom world by storm, when Corona hit. Luckily they were prepared. Gar...
Ep 13: Influencer Collabs at SCALE With PureLei's John Hagan
May 20, 2020 18:36 - 54 minutes - 74.7 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Influencer marketing can be one of the most powerful strategies for ecommerce brands, but it is also one of the most difficult to manage at scale. This is where John Hagan has made the biggest impact as Director of Growth at 3 year old German jewelry company PURELEI. From 2018 to 2019, John helped scale Purelei in a competitive vertical 3X from high seven figures to healthy 8 figures with his advanced performance marketing skillset...
🔥🪑 Hot Seat #5 - Dark Post Prince: Influencer Collabs at SCALE with PureLei's John Hagan
May 20, 2020 18:36 - 54 minutes - 74.7 MBInfluencer marketing can be one of the most powerful strategies for ecommerce brands, but it is also one of the most difficult to manage at scale. This is where John Hagan has made the biggest impact as Director of Growth at 3 year old German jewelry company PURELEI. From 2018 to 2019, John helped scale Purelei in a competitive vertical 3X from high seven figures to healthy 8 figures with his advanced performance marketing skillset. On a slow week his team manages 40 influencer integratio...
Influencer Collabs at SCALE With PureLei's John Hagan
May 20, 2020 18:36 - 54 minutes - 74.7 MBInfluencer marketing can be one of the most powerful strategies for ecommerce brands, but it is also one of the most difficult to manage at scale. This is where John Hagan has made the biggest impact as Director of Growth at 3 year old German jewelry company PURELEI. From 2018 to 2019, John helped scale Purelei in a competitive vertical 3X from high seven figures to healthy 8 figures with his advanced performance marketing skillset. On a slow week his team manages 40 influencer integratio...
First Person Explainer Videos And More
May 20, 2020 18:31 - 21 minutes - 29.5 MBThe team was a little light this week, but the actionable insights are HEAVY. 🎥 How to make a first person explainer video (these are crushing) 📈Listicles continue to pay dividends in the form of cheap engagement 👨🏻⚖️Facebook Ads Rep Reports - Auction Competition is heating back 🛍Shopify vs. Tesla - which valuation is more nutty? 🏘Should you buy an office in this down market or continue to rent? 🩺Keeping a pulse on all accounts and staff as the weeks from home drag on
Ep 12: Ultimate Customer Engagement Tactics for 2020 and Shopify Valuation
May 20, 2020 18:31 - 21 minutes - 29.5 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup The team was a little light this week, but the actionable insights are HEAVY. 🎥 How to make a first person explainer video (these are crushing) 📈Listicles continue to pay dividends in the form of cheap engagement 👨🏻⚖️Facebook Ads Rep Reports - Auction Competition is heating back 🛍Shopify vs. Tesla - which valuation is more nutty? 🏘Should you buy an office in this down market or continue to rent? 🩺Keeping a pulse o...
🚀🔪All Killer, No Filler #7 - First Person Explainer Videos, Listicles, and Shopify's Valuation.
May 20, 2020 18:31 - 21 minutes - 29.5 MBThe team was a little light this week, but the actionable insights are HEAVY. 🎥 How to make a first person explainer video (these are crushing) 📈Listicles continue to pay dividends in the form of cheap engagement 👨🏻⚖️Facebook Ads Rep Reports - Auction Competition is heating back 🛍Shopify vs. Tesla - which valuation is more nutty? 🏘Should you buy an office in this down market or continue to rent? 🩺Keeping a pulse on all accounts and staff as the weeks from home drag on
Ep 12: First Person Explainer Videos And More
May 20, 2020 18:31 - 21 minutes - 29.5 MBSubscribe to DTC Newsletter! The team was a little light this week, but the actionable insights are HEAVY. 🎥 How to make a first person explainer video (these are crushing) 📈Listicles continue to pay dividends in the form of cheap engagement 👨🏻⚖️Facebook Ads Rep Reports - Auction Competition is heating back 🛍Shopify vs. Tesla - which valuation is more nutty? 🏘Should you buy an office in this down market or continue to rent? 🩺Keeping a pulse on all accounts and staff as t...
Ep 11: Window Washer to $1K Per Day on Amazon: Dan Vas "Anti-Guru" on Getting to 1000 True Fans
May 20, 2020 18:16 - 1 hour - 89.2 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup This week we interviewed friend of the Pilothouse Team, Dan Vas who's built a steady 7 figure income by vlogging his journey as an Amazon Seller and growing an organic following of over 175K TRUE followers. On this cast we talk about the mindset of success, University vs online education, and a redefinition of the term "GURU" Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advert...
Ep 11: How To Get 175k TRUE Followers
May 20, 2020 18:16 - 1 hour - 89.2 MBSubscribe to DTC Newsletter! This week we interviewed friend of the Pilothouse Team, Dan Vas who's built a steady 7 figure income by vlogging his journey as an Amazon Seller and growing an organic following of over 175K TRUE followers. On this cast we talk about the mindset of success, University vs online education, and a redefinition of the term "GURU" Still here? Subscribe to DTC Newsletter Advertise on DTC Work with Pilothouse Visit DTC Instagram Visit DTC Twitter Watch this i...
🔥🪑Hot Seat #4 - Dan Vas on Anti-GURU, Amazon, Info and Organic YouTube Traffic
May 20, 2020 18:16 - 1 hour - 89.2 MBThis week we interviewed friend of the Pilothouse Team, Dan Vas who's built a steady 7 figure income by vlogging his journey as an Amazon Seller and growing an organic following of over 175K TRUE followers. On this cast we talk about the mindset of success, University vs online education, and a redefinition of the term "GURU" 00:00 - 02:32 - Intro To team and Dan Vas 02:33 - 11:00 - “I just wanted freedom” The Dan Vas Amazon Success Story 11:34 -13:35 - GURUs and The future of onlin...
How To Get 175k TRUE Followers
May 20, 2020 18:16 - 1 hour - 89.2 MBThis week we interviewed friend of the Pilothouse Team, Dan Vas who's built a steady 7 figure income by vlogging his journey as an Amazon Seller and growing an organic following of over 175K TRUE followers. On this cast we talk about the mindset of success, University vs online education, and a redefinition of the term "GURU" 00:00 - 02:32 - Intro To team and Dan Vas 02:33 - 11:00 - “I just wanted freedom” The Dan Vas Amazon Success Story 11:34 -13:35 - GURUs and The future of onlin...
Ep 10: The Power of Giveback Marketing - Vessi Footwear
May 20, 2020 18:15 - 52 minutes - 72.5 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup 🛒🌎ECOM COMMUNITY SERVICE ANNOUNCEMENT: If you run an ecommerce brand or aspire to, you are hereby advised to watch this Hot Seat. Not only will it help you grow your business with seriously next level ideas, but it might just help make the world a better place by inspiring a quality capitalism :D 🚀🔥🪑 Hot Seat Episode 3 - Vessi Footwear's Tony Yu drives a 90% decrease in CaC through give back campaigns, (3x sales growth and 7x RO...
Hot Seat Episode 3 - Vessi Footwear's Tony Yu
May 20, 2020 18:15 - 52 minutes - 72.5 MB🛒🌎ECOM COMMUNITY SERVICE ANNOUNCEMENT: If you run an ecommerce brand or aspire to, you are hereby advised to watch this Hot Seat. Not only will it help you grow your business with seriously next level ideas, but it might just help make the world a better place by inspiring a quality capitalism :D 🚀🔥🪑 Hot Seat Episode 3 - Vessi Footwear's Tony Yu drives a 90% decrease in CaC through give back campaigns, (3x sales growth and 7x ROAS) through choose what you pay campaigns), Kickstarter...
The Power of Giveback Marketing - Vessi Footwear
May 20, 2020 18:15 - 52 minutes - 72.5 MB🛒🌎ECOM COMMUNITY SERVICE ANNOUNCEMENT: If you run an ecommerce brand or aspire to, you are hereby advised to watch this Hot Seat. Not only will it help you grow your business with seriously next level ideas, but it might just help make the world a better place by inspiring a quality capitalism :D 🚀🔥🪑 Hot Seat Episode 3 - Vessi Footwear's Tony Yu drives a 90% decrease in CaC through give back campaigns, (3x sales growth and 7x ROAS) through choose what you pay campaigns), Kickstarter...
Ep 9: Email Marketing Hacks with Crossnet
May 20, 2020 18:15 - 37 minutes - 51.1 MBSubscribe to DTC Newsletter! When Chris messaged us over LinkedIn I was PUMPED. Crossnet is taking the world by storm, innovating a combination of Volleyball and Foursquare to create a truly NOVEL product that the world is lining up for. 🥾Hear how they BOOTSTRAPPED the company from flipping 10 orders to making orders of 22,000 units a pop. 🛒Hear how they used Linked In and classic content marketing to reach the influential retail merchandisers at Target, Dicks, and Walmart. 📩Learn...
🚀🔥🪑Hot Seat Episode #2 - $3K to $150K Email Marketing in 3 Months with CROSSNET's Chris Meade
May 20, 2020 18:15 - 37 minutes - 51.1 MBWhen Chris messaged us over LinkedIn I was PUMPED. Crossnet is taking the world by storm, innovating a combination of Volleyball and Foursquare to create a truly NOVEL product that the world is lining up for. 🥾Hear how they BOOTSTRAPPED the company from flipping 10 orders to making orders of 22,000 units a pop. 🛒Hear how they used Linked In and classic content marketing to reach the influential retail merchandisers at Target, Dicks, and Walmart. 📩Learn how an education focused emai...
Email Marketing Hacks with Crossnet
May 20, 2020 18:15 - 37 minutes - 51.1 MBWhen Chris messaged us over LinkedIn I was PUMPED. Crossnet is taking the world by storm, innovating a combination of Volleyball and Foursquare to create a truly NOVEL product that the world is lining up for. 🥾Hear how they BOOTSTRAPPED the company from flipping 10 orders to making orders of 22,000 units a pop. 🛒Hear how they used Linked In and classic content marketing to reach the influential retail merchandisers at Target, Dicks, and Walmart. 📩Learn how an education focused emai...
Ep 9: $3K to $150K Email Marketing in 3 Months with CROSSNET's Chris Meade
May 20, 2020 18:15 - 37 minutes - 51.1 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup When Chris messaged us over LinkedIn I was PUMPED. Crossnet is taking the world by storm, innovating a combination of Volleyball and Foursquare to create a truly NOVEL product that the world is lining up for. 🥾Hear how they BOOTSTRAPPED the company from flipping 10 orders to making orders of 22,000 units a pop. 🛒Hear how they used Linked In and classic content marketing to reach the influential retail merchandisers at Target, ...
🔥🪑Brand Hot Seat 🔥🪑 Snow vs SmoothieBox - Mastering CRO and Subscription
May 20, 2020 18:15 - 1 hour - 126 MBConversion Rate Optimization for Subscription Ecommerce Products...could there be a sexier topic for brand owners? 💃🏼 🤓Nerd out with Eric, the Pilothouse team, along with legends Josh F Elizetxe from Snow At-Home Teeth Whitening and Vinny McCauley from SmoothieBox for a golden nugget filled talk that fills in the details on how each has built, optimized and pivoted their funnels to reach 8 figures in sales. The whole interview is worth it's weight in frozen mango, but skip to the times...
Ep 8: Conversion Rate Optimization with Snow At-Home Teeth Whitening & Smoothie Box
May 20, 2020 18:15 - 1 hour - 126 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Conversion Rate Optimization for Subscription Ecommerce Products...could there be a sexier topic for brand owners? 💃🏼 🤓Nerd out with Eric, the Pilothouse team, along with legends Josh F Elizetxe from Snow At-Home Teeth Whitening and Vinny McCauley from SmoothieBox for a golden nugget filled talk that fills in the details on how each has built, optimized and pivoted their funnels to reach 8 figures in sales. Subscribe to DTC New...
Conversion Rate Optimization with Snow At-Home Teeth Whitening & Smoothie Box
May 20, 2020 18:15 - 1 hour - 126 MBConversion Rate Optimization for Subscription Ecommerce Products...could there be a sexier topic for brand owners? 💃🏼 🤓Nerd out with Eric, the Pilothouse team, along with legends Josh F Elizetxe from Snow At-Home Teeth Whitening and Vinny McCauley from SmoothieBox for a golden nugget filled talk that fills in the details on how each has built, optimized and pivoted their funnels to reach 8 figures in sales. The whole interview is worth it's weight in frozen mango, but skip to the times...
Ep 7: Fix CREATIVE BURNOUT on Facebook Ads
May 20, 2020 18:15 - 46 minutes - 64.3 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup What do you do when the Facebook Ad creatives that brought you to scaletown BURN OUT? That's what this week's AKNF found us asking. We brought in our Senior media buyer, Nate Vankoughnet and Creative Director Cam Wind to join co-founder Kylh Eitchcox and myself for a round table discussion on: The Facebook Power 5 and why you need to embrace it for longer lasting audience and creative The Pilothouse Creative process (and the imp...
Fix CREATIVE BURNOUT on Facebook Ads
May 20, 2020 18:15 - 46 minutes - 64.3 MBWhat do you do when the Facebook Ad creatives that brought you to scaletown BURN OUT? That's what this week's AKNF found us asking. We brought in our Senior media buyer, Nate Vankoughnet and Creative Director Cam Wind to join co-founder Kylh Eitchcox and myself for a round table discussion on: 1. The Facebook Power 5 and why you need to embrace it for longer lasting audience and creative 2. The Pilothouse Creative process (and the importance of aligned incentives on the creative team ...
🚀🔪All Killer, No Filler #6 - Fix CREATIVE BURNOUT on Facebook Ads
May 20, 2020 18:15 - 46 minutes - 64.3 MBWhat do you do when the Facebook Ad creatives that brought you to scaletown BURN OUT? That's what this week's AKNF found us asking. We brought in our Senior media buyer, Nate Vankoughnet and Creative Director Cam Wind to join co-founder Kylh Eitchcox and myself for a round table discussion on: 1. The Facebook Power 5 and why you need to embrace it for longer lasting audience and creative 2. The Pilothouse Creative process (and the importance of aligned incentives on the creative team ...
All Killer No Filler #5 - It's True- We Bought Vessi Shoes! - Jobs To Be Done - Covid Pivot Winners
May 20, 2020 18:14 - 27 minutes - 37.4 MB🚀🔪AKNF #5 is LIVE 🚀🔪 This week we discuss: 🧔🏻 Nick Shackelford's "It's True" ad copy hook and our experiment testing it across most of our clients campaigns 👟We bought Vessi shoes and this happened (experiential marketing) 🛠Anthony Ulwick's concept of Jobs to Be Done and how that should impact how we think of and talk about all our products 🍫Rogers Chocolate, Accountants and the big Covid Pivot Winners
Ep 6: The "It's True" Ad Copy Hook
May 20, 2020 18:14 - 27 minutes - 37.4 MBSubscribe to DTC Newsletter! 🚀🔪AKNF #5 is LIVE 🚀🔪 This week we discuss: 🧔🏻 Nick Shackelford's "It's True" ad copy hook and our experiment testing it across most of our clients campaigns 👟We bought Vessi shoes and this happened (experiential marketing) 🛠Anthony Ulwick's concept of Jobs to Be Done and how that should impact how we think of and talk about all our products 🍫Rogers Chocolate, Accountants and the big Covid Pivot Winners Still here? Subscribe to DTC Newsletter Ad...
The "It's True" Ad Copy Hook
May 20, 2020 18:14 - 27 minutes - 37.4 MB🚀🔪AKNF #5 is LIVE 🚀🔪 This week we discuss: 🧔🏻 Nick Shackelford's "It's True" ad copy hook and our experiment testing it across most of our clients campaigns 👟We bought Vessi shoes and this happened (experiential marketing) 🛠Anthony Ulwick's concept of Jobs to Be Done and how that should impact how we think of and talk about all our products 🍫Rogers Chocolate, Accountants and the big Covid Pivot Winners
Ep 6: It's True! This ONE Facebook Ads Copy Hack Can Improve Your Conversion Rate By 20% [REAL STATS]
May 20, 2020 18:14 - 27 minutes - 37.4 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup 🚀🔪AKNF #5 is LIVE 🚀🔪 This week we discuss: 🧔🏻 Nick Shackelford's "It's True" ad copy hook and our experiment testing it across most of our clients campaigns 👟We bought Vessi shoes and this happened (experiential marketing) 🛠Anthony Ulwick's concept of Jobs to Be Done and how that should impact how we think of and talk about all our products 🍫Rogers Chocolate, Accountants and the big Covid Pivot Winners Subscribe to DT...
🚀🔪All Killer, No Filler #4 - [REAL STATS] Skynet Lives, The Ad That Beat Kim Kardashian (5X ROAS)
May 20, 2020 18:14 - 20 minutes - 28.3 MBToday we share some raw stats on the angle that Josh F Elizetxe freestyled on a previous podcast (Ever had a dream your teeth were falling out?), as well as some actual numbers of running a presales page in Insta Page vs to the Product description page direct. Oh yah, also during this pod, all of our Google Home Bots synced up and we may or may not have created Skynet. Sorry about that John Connor. 00:00 - The Ad that Beat Kim Kardashian 01:38 - 🤖Skynet comes online (Google is listening...
Ep 5: 5X ROAS on Facebook Ads [REAL STATS], InstaPage vs Product Page
May 20, 2020 18:14 - 20 minutes - 28.3 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Today we share some raw stats on the angle that Josh F Elizetxe freestyled on a previous podcast (Ever had a dream your teeth were falling out?), as well as some actual numbers of running a presales page in Insta Page vs to the Product description page direct. Oh yah, also during this pod, all of our Google Home Bots synced up and we may or may not have created Skynet. Sorry about that John Connor. 00:00 - The Ad that Beat Kim Kar...
Testing Insta Page vs To The Product Description Page Directly
May 20, 2020 18:14 - 20 minutes - 28.3 MBToday we share some raw stats on the angle that Josh F Elizetxe freestyled on a previous podcast (Ever had a dream your teeth were falling out?), as well as some actual numbers of running a presales page in Insta Page vs to the Product description page direct. Oh yah, also during this pod, all of our Google Home Bots synced up and we may or may not have created Skynet. Sorry about that John Connor. 00:00 - The Ad that Beat Kim Kardashian 01:38 - 🤖Skynet comes online (Google is listening...
Ep 5: Testing Insta Page vs To The Product Description Page Directly
May 20, 2020 18:14 - 20 minutes - 28.3 MBToday we share some raw stats on the angle that Josh F Elizetxe freestyled on a previous podcast (Ever had a dream your teeth were falling out?), as well as some actual numbers of running a presales page in Insta Page vs to the Product description page direct. Oh yah, also during this pod, all of our Google Home Bots synced up and we may or may not have created Skynet. Sorry about that John Connor. 00:00 - The Ad that Beat Kim Kardashian 01:38 - 🤖Skynet comes online (Google is listening...
Traffic Is On Sale! Learn How To Ride This Wave!
May 20, 2020 18:14 - 27 minutes - 37.9 MB🟢It's GO TIME - This week I surprised the panel with an ambush AKNF session. Good thing our team is always ready to rock 🤘🏼Here we discuss the success we're having across the board, as traffic is on sale, and clients are scaling hard and fast. Watch this quick cast to glean some insight onto how YOU can best ride this wave with your brand! 🌊 0:00 - It's GO TIME across the board (and how best practices allow you to ride the wave) 2:50 - Double, or Triple your Budgets yesterday! 4:00 - ...
Ep 4: Traffic Is On Sale! Learn How To Ride This Wave!
May 20, 2020 18:14 - 27 minutes - 37.9 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup 🟢It's GO TIME - This week I surprised the panel with an ambush AKNF session. Good thing our team is always ready to rock 🤘🏼Here we discuss the success we're having across the board, as traffic is on sale, and clients are scaling hard and fast. Watch this quick cast to glean some insight onto how YOU can best ride this wave with your brand! 🌊 0:00 - It's GO TIME across the board (and how best practices allow you to ride the wave) ...