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🚀🔪All Killer, No Filler #6 - Fix CREATIVE BURNOUT on Facebook Ads
DTC Podcast
English - May 20, 2020 18:15 - 46 minutes - 64.3 MB - ★★★★★ - 27 ratingsMarketing Business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
What do you do when the Facebook Ad creatives that brought you to scaletown BURN OUT? Â
That's what this week's AKNF found us asking. We brought in our Senior media buyer, Nate Vankoughnet and Creative Director Cam Wind to join co-founder Kylh Eitchcox and myself for a round table discussion on:Â
1. The Facebook Power 5 and why you need to embrace it for longer lasting audience and creativeÂ
2. The Pilothouse Creative process (and the importance of aligned incentives on the creative teamÂ
3. How to create purposeful, angle driven creativeÂ
4. How build creatives and campaigns for launch (and the place for dynamic ads.)Â
5. Creative testing at Scale through isolated variablesÂ
6. Restarting a MASSIVE campaign after creative burnout strikes