Email Marketing Hacks with Crossnet
DTC Podcast
English - May 20, 2020 18:15 - 37 minutes - 51.1 MB - ★★★★★ - 27 ratingsMarketing Business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
When Chris messaged us over LinkedIn I was PUMPED. Crossnet is taking the world by storm, innovating a combination of Volleyball and Foursquare to create a truly NOVEL product that the world is lining up for.
🥾Hear how they BOOTSTRAPPED the company from flipping 10 orders to making orders of 22,000 units a pop.
🛒Hear how they used Linked In and classic content marketing to reach the influential retail merchandisers at Target, Dicks, and Walmart.
📩Learn how an education focused email marketing strategy and correct use of Wheelio went from driving $3K a month to $150K in just a few months.
🏋🏻♀️See someone working out on a balcony for the first time ever on the Hot Seat!
02:20 - Origin of Crossnet 04:45 - The Design and Rules of Crossnet
05:20 - Prototyping a Novel Product
06:45 - Using LinkedIn and Content Marketing to Get Crossnet into Dicks, Walmart, and Target
09:30 - Chris' Entrepreneurial Journey
10:30 - How to Bootstrap your product from minimum shipments - 22K orders a pop
13:15 - Who's buying your product, and who's the end consumer (are they the same?)
14:30 - Premium Products vs Quality Products (expectations)
15:50 - Visual Grassroots marketing and Customer education
18:05 - Crossnet Email Marketing Strategy ($3k - $150K)
20:00 - Wheelio when it works
20:48 - Video creative strategy (Budget video works!)
22:45 - Crossnet and COVID performance
25:30 - How to reach the moms who actually buy your product
26:15 - Online vs Offline breakdown for Crossnet
28:00 - Breakdown of Traffic sources for Crossnet + content marketing
29:50 - Importance of a unified voice for brand copy
30:40 - One area to improve more: email still
31:25 - $100K Grant - Use it to build a Podcast!
32:55 - Eric's Advice on starting a podcast
34:27 - How Crossnet does FB Ads
35:15 - Crossnet and SMS