DTC Podcast
653 episodes - English - Latest episode: 12 days ago - ★★★★★ - 27 ratingsWeekly discussions between disruptive direct to consumer ecommerce brands and our amazing team about marketing, funnels, and everything scaling related. Subscribe to our newsletter for highlights and step by step tactical insights 👉🏻 📦 directtoconsumer.co
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Episodes
Ep 39: All Killer, No Filler - "Even IF..." for 3x Lift
October 10, 2020 17:20 - 25 minutes - 29.2 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Can you improve your ads 3x with simple hacks like using "Even IF" at the beginning of your ads? YES! This week's AKNF features Pilothouse media buyers discussing the issues of the day including: 📦 "Even IF" for 3x lift 📦 28 Days Stayed (q4 relief from Big Blue) 📦 Bundling Kungfu 📦 Conversion API early return (and cash bonuses!) Featuring Kylh Eitchcox, @Liam Robinson @Taylor Cain Eric Dyck Subscribe to DTC Newsletter - https:...
All Killer, No Filler - "Even IF..." for 3x Lift
October 10, 2020 17:20 - 25 minutes - 29.2 MBCan you improve your ads 3x with simple hacks like using "Even IF" at the beginning of your ads? YES! This week's AKNF features Pilothouse media buyers discussing the issues of the day including: 📦 "Even IF" for 3x lift 📦 28 Days Stayed (q4 relief from Big Blue) 📦 Bundling Kungfu 📦 Conversion API early return (and cash bonuses!) Featuring Kylh Eitchcox, @Liam Robinson @Taylor Cain Eric Dyck Subscribe to DTC Newsletter: https://directtoconsumer.co Watch this episode: https://youtu.be/...
400% Growth Through Content Iteration with CrossRope Srdjan Popovic
October 08, 2020 15:20 - 48 minutes - 56 MBFor our latest podcast, we sat down with Srdjan Popovic, Chief Marketing Officer of Crossrope. He happens to be a DTC Newsletter superfan. 🙌🏻 Subscribe to our Newsletter: https://directtoconsumer.co Watch this Video Podcast: https://youtu.be/aam6yqaiFT8 Crossrope is on a mission to become a household name in the fitness space. They have innovated the jump rope with their weighted, interchangeable ropes and accompanying app providing portable workouts that can be activated anywhere. Cross...
Ep 38: 400% Growth Through Content Iteration with CrossRope Srdjan Popovic
October 08, 2020 15:20 - 48 minutes - 56 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup For our latest podcast, we sat down with Srdjan Popovic, Chief Marketing Officer of Crossrope. He happens to be a DTC Newsletter superfan. 🙌🏻 Crossrope is on a mission to become a household name in the fitness space. They have innovated the jump rope with their weighted, interchangeable ropes and accompanying app providing portable workouts that can be activated anywhere. Crossrope has seen a 400% growth in the last year. How? Srdj...
🔪🚀AKNF: 28-Days Later, Conversion API, SnapChat and BFCM Prep
October 03, 2020 16:30 - 31 minutes - 35.8 MBJoin our @Pilothouse media buyer brainstorm, as we prepare for Black Friday / Cyber Monday 2020. In this 30 minute value rocket, we cover: 📦 UGC Mashup mechanics (thumbnails, captions, and workflows 📦 Fall out from 28-day Conversion Window deprecation (what will it mean for Facebook Ads v. Google Ads) 📦 Limitations of Server to Server + Conversion API + Shopify 📦 BFCM Preparations! Roadmapping offers and Strategy! 📦 Top of funnel strategies on SnapChat (Unlock your conversion events!...
Ep 37: 🔪🚀28-Days Later, Conversion API, SnapChat and BFCM Prep
October 03, 2020 16:30 - 31 minutes - 35.8 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Join our Pilothouse media buyer brainstorm, as we prepare for Black Friday / Cyber Monday 2020. In this 30 minute value rocket, we cover: 📦 UGC Mashup mechanics (thumbnails, captions, and workflows 📦 Fall out from 28-day Conversion Window deprecation (what will it mean for Facebook Ads v. Google Ads) 📦 Limitations of Server to Server + Conversion API + Shopify 📦 BFCM Preparations! Roadmapping offers and Strategy! 📦 Top of fun...
Ep 36: Crushing SEO without Backlinks with Nick Jordan
October 01, 2020 19:15 - 48 minutes - 55.8 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Nick Jordan is a character. and a razor sharp SEO with results to back up his bombastic opinions. In his first three years in business with ContentDistribution.com he's grown several websites from 0-100,000 in a year, some projects doing 500K organics already all with zero focus on backlinks. "There are 3 main things people think about when they think about SEO and I don't do any of them." ⛔️ Backlinks ⛔️ Technical SEO ⛔️ Prayin...
Crushing SEO without Backlinks with Nick Jordan
October 01, 2020 19:15 - 48 minutes - 55.8 MBNick Jordan is a character. and a razor sharp SEO with results to back up his bombastic opinions. In his first three years in business with ContentDistribution.com he's grown several websites from 0-100,000 in a year, some projects doing 500K organics already all with zero focus on backlinks. "There are 3 main things people think about when they think about SEO and I don't do any of them." ⛔️ Backlinks ⛔️ Technical SEO ⛔️ Praying to the Google Gods Watch: https://youtu.be/ZaT1BajuLKQ ...
🚀🔪 All Killer, No Filler LIVES! FB Conversion Window Hacks, Shopify Native Upsells, Twenty Percent Text Changes
September 26, 2020 15:57 - 20 minutes - 22.9 MBThe Pilothouse agency leaders return for a fast past discussion of the top media buying issues of the day. 📦 One day click view campaign hacks 📦 Creating lookalikes from Google Click ID for higher intent 📦 YouTube Crushing in Lead Generation 📦 Pre-Covid Pixel Seasoning - Should you nuke your pixel? 📦 20% text rule overturned, how to take advantage 📦 Mystery Products Rule! 📦Upsell Landscape Changing Fast Subscribe: https://directtoconsumer.co
Ep 35: 🚀🔪 All Killer, No Filler LIVES! FB Conversion Window Hacks, Shopify Native Upsells, Twenty Percent Text Changes
September 26, 2020 15:57 - 20 minutes - 22.9 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup The Pilothouse agency leaders return for a fast past discussion of the top media buying issues of the day. 📦 One day click view campaign hacks 📦 Creating lookalikes from Google Click ID for higher intent 📦 YouTube Crushing in Lead Generation 📦 Pre-Covid Pixel Seasoning - Should you nuke your pixel? 📦 20% text rule overturned, how to take advantage 📦 Mystery Products Rule! 📦Upsell Landscape Changing Fast Subscribe to DTC News...
Proving Packaging Performance with Kevin Smith from SmashBrand
September 24, 2020 16:05 - 39 minutes - 45.1 MBHow to Create Packaging that Performs with SmashBrand’s Kevin Smith The DTC Podcast sat down with SmashBrand’s Kevin Smith to discuss all things package design strategy. He delivered practical, implementable advice on reducing risk, differentiating your brand, and communicating your values to your customers. Kevin is the founder and managing partner of SmashBrand, working with clients such as Kraft Heinz, Duracell, 7-Eleven, and Paypal to innovate their packaging design, brand strategy, br...
Ep 34: Proving Packaging Performance with Kevin Smith from SmashBrand
September 24, 2020 16:05 - 39 minutes - 45.1 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup How to Create Packaging that Performs with SmashBrand’s Kevin Smith The DTC Podcast sat down with SmashBrand’s Kevin Smith to discuss all things package design strategy. He delivered practical, implementable advice on reducing risk, differentiating your brand, and communicating your values to your customers. Kevin is the founder and managing partner of SmashBrand, working with clients such as Kraft Heinz, Duracell, 7-Eleven, and Pa...
Gut Instincts For DTC Growth with BIOHM Health’s CEO Afif Ghannoum
September 17, 2020 17:31 - 53 minutes - 60.9 MB👋🏻 Greetings DTCers! This week we have a doozie of a podcast filled with valuebombs about radical differentiation via expertise, $200K individual ambassadors, and how to create an effective echo chamber with earned media to grow your brand on autopilot. Meet BIOHM Health CEO @Afif Ghannoum, A biotechnology attorney, and FDA regulatory expert. In addition to his role as CEO of BIOHM Health, Afif has launched three biotechnology companies with over $15 million in private equity financing, la...
Ep 33: Gut Instincts For DTC Growth with BIOHM Health’s CEO Afif Ghannoum
September 17, 2020 17:31 - 53 minutes - 60.9 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup 👋🏻 Greetings DTCers! This week we have a doozie of a podcast filled with valuebombs about radical differentiation via expertise, $200K individual ambassadors, and how to create an effective echo chamber with earned media to grow your brand on autopilot. Meet BIOHM Health CEO @Afif Ghannoum, A biotechnology attorney, and FDA regulatory expert. In addition to his role as CEO of BIOHM Health, Afif has launched three biotechnology comp...
What Exactly Does a Head of Growth Do? Margaret Fortner from DrinkHydrant.com
September 09, 2020 18:44 - 38 minutes - 43.9 MBHave you ever wondered what it’s like to be in the mind of a Head of Growth at a top DTC brand? Learn how to not only think like a growth marketer, but also how to put together a small ‘n’ mighty growth team for your DTC brand in today’s cast with Hydrant’s Head of Growth Margaret Fortner. Tune-in to Margaret’s data-focused thinking and learn… 📈 What does the Head of Growth do, anyway? 📈 How can you make data clear so that it tells a story? 📈 Why simple testing goals will keep you out o...
Ep 32: What Exactly Does a Head of Growth Do? Margaret Fortner from DrinkHydrant.com
September 09, 2020 18:44 - 38 minutes - 43.9 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Have you ever wondered what it’s like to be in the mind of a Head of Growth at a top DTC brand? Learn how to not only think like a growth marketer, but also how to put together a small ‘n’ mighty growth team for your DTC brand in today’s cast with Hydrant’s Head of Growth Margaret Fortner. Tune-in to Margaret’s data-focused thinking and learn… 📈 What does the Head of Growth do, anyway? 📈 How can you make data clear so that it tel...
Ep 31: Build An Ambassador Army With Crew Fire’s Alan VanToai
September 03, 2020 16:14 - 54 minutes - 50.7 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Build Your Ambassador ARMY Today! In this cast, we uncover the exponential power that connection and community can have when it’s baked into your brand. Alan VanToai is the founder of Crew Fire -- a one-stop-shop for brands to build, mobilize, and incentivize their ambassador army! With both Apple and Google making moves limit Facebook’s Pixel power and compromising advertisers ability to track and reach their audience, now is th...
Build An Ambassador Army With Crew Fire’s Alan VanToai
September 03, 2020 16:14 - 54 minutes - 50.7 MBBuild Your Ambassador ARMY Today! In this cast, we uncover the exponential power that connection and community can have when it’s baked into your brand. Alan VanToai is the founder of Crew Fire -- a one-stop-shop for brands to build, mobilize, and incentivize their ambassador army! 📩 Subscribe to DTC Newsletter 📺 Watch DTC Video With both Apple and Google making moves limit Facebook’s Pixel power and compromising advertisers ability to track and reach their audience, now is the perf...
Seven Figure First Year: Building a Category Busting Bar in Public
August 27, 2020 16:17 - 59 minutes - 67.6 MBThis week’s DTC podcast with Mid-Day Squares Co-founder and COO, @Nick Saltarelli is dedicated to wives and partners everywhere! Subscribe: directtoconsumer.co Watch: https://www.youtube.com/channel/UC2ZB_N0Vpg6iB5HxdxWg8gQ My wife and I love quality chocolate, and she’s a huge fan of protein bars. When she came across Mid-Day Squares, which, according to their ads are “Everything a chocolate bar isn’t, everything a protein bar wishes it was,” she knew she had to pull out her credit card....
Ep 30: Seven Figure First Year: Building a Category Busting Bar in Public
August 27, 2020 16:17 - 59 minutes - 67.6 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup This week’s DTC podcast with Mid-Day Squares Co-founder and COO, @Nick Saltarelli is dedicated to wives and partners everywhere! Watch: https://www.youtube.com/channel/UC2ZB_N0Vpg6iB5HxdxWg8gQ My wife and I love quality chocolate, and she’s a huge fan of protein bars. When she came across Mid-Day Squares, which, according to their ads are “Everything a chocolate bar isn’t, everything a protein bar wishes it was,” she knew she had t...
Ep 29: Napkin Sketch to $100 Million In Sales with Keranique's Tom Shipley
August 20, 2020 16:23 - 51 minutes - 47.2 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup This week, we interviewed Tom Shipley who took Keranique Hair Regrowth from a napkin sketch to $100,000,000 in sales in 18 months. Some of the ear-nuggets you’ll find in this interview include: 📦How to maximize the lifetime value of a customer at each step of the funnel 📦 How to build a team that will crush your competitors 📦 The DTC blue ocean of merging product with content (hot product + great offer + story = next level of gr...
Napkin Sketch to $100 Million In Sales with Keranique's Tom Shipley
August 20, 2020 16:23 - 51 minutes - 47.2 MBThis week, we interviewed Tom Shipley who took Keranique Hair Regrowth from a napkin sketch to $100,000,000 in sales in 18 months. Subscribe: directtoconsumer.co Watch: https://youtu.be/HpUrYhE91mg Some of the ear-nuggets you’ll find in this interview include: 📦How to maximize the lifetime value of a customer at each step of the funnel 📦 How to build a team that will crush your competitors 📦 The DTC blue ocean of merging product with content (hot product + great offer + story = next l...
Scaling Knives to 8 Figures: Advanced Funnels for Ecommerce with Bokashi Steel
August 13, 2020 18:50 - 49 minutes - 45.4 MBWhat happens when two funnel loving brothers join forces with a fifty million dollar iconic brand, that has never really advertised? Subscribe: www.directtoconsumer.co Listen: www.anchor.fm/dtcpodcast This week on DTC podcast we jumped on with Jordan and Oliver Lamb from Bokashi Steel Knives to discuss their funnels, as well as their new partnership with OG DTC Icon Big Green Egg bbq. 🔵 High end ClickFunnels + Shopify setups 🔵 Use digital incentives for ecommerce lead gen (think knife s...
Ep 28: Scaling Knives to 8 Figures: Advanced Funnels for Ecommerce with Bokashi Steel
August 13, 2020 18:50 - 49 minutes - 45.4 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup What happens when two funnel loving brothers join forces with a fifty million dollar iconic brand, that has never really advertised? This week on DTC podcast we jumped on with Jordan and Oliver Lamb from Bokashi Steel Knives to discuss their funnels, as well as their new partnership with OG DTC Icon Big Green Egg bbq. 🔵 High end ClickFunnels + Shopify setups 🔵 Use digital incentives for ecommerce lead gen (think knife skills) 🔵 R...
DTC's Most Intimate Connection - JustWears, Alex Walsh
August 06, 2020 19:32 - 58 minutes - 79.8 MB🛑 This Just Wears DTC podcast is rated NSFW for irreverent underwear related copy like "palace for your fallus", and "Let your gonads be nomads" 🛑 Subscribe: directtoconsumer.co The DTC movement sometimes feels like a religion, or even a cult (a really awesome one) But that's only because a lot of very vibrant and intelligent people, engaged in meaningful work with disruptive startups and multinational CPG companies, all recognize a core aspect about how commerce is evolving...
Ep 27: DTC's Most Intimate Connection - JustWears, Alex Walsh
August 06, 2020 19:32 - 58 minutes - 79.8 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup 🛑 This Just Wears DTC podcast is rated NSFW for irreverent underwear related copy like "palace for your fallus", and "Let your gonads be nomads" 🛑 The DTC movement sometimes feels like a religion, or even a cult (a really awesome one) But that's only because a lot of very vibrant and intelligent people, engaged in meaningful work with disruptive startups and multinational CPG companies, all recognize a core aspect about how commerc...
Ep 26: Supplements in 2020: Stand Out, Scale Up, and Save the Bees with Microbe Formulas' Dave Huffman
July 29, 2020 00:47 - 47 minutes - 43.5 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Going from $15M to $50M, and from 1 - 15 in a marketing department is a tall order for any marketer. After turning down the job multiple times Dave Huffman came up with a plan. This podcast with Dave Huffman from Microbe Formulas answers 2 MASSIVE questions for any entrepreneur. ① How to truly differentiate within your niche? ② How to structure your highest level strategy in a way that auto-manages your team? 🐝Bonus: How Microbe...
Supplements in 2020: Stand Out, Scale Up, and Save the Bees with Microbe Formulas' Dave Huffman
July 29, 2020 00:47 - 47 minutes - 43.5 MBGoing from $15M to $50M, and from 1 - 15 in a marketing department is a tall order for any marketer. After turning down the job multiple times Dave Huffman came up with a plan. ✏️Subscribe to DTC Newsletter: www.directtoconsumer.co This podcast with Dave Huffman from Microbe Formulas answers 2 MASSIVE questions for any entrepreneur. ① How to truly differentiate within your niche? ② How to structure your highest level strategy in a way that auto-manages your team? 🐝Bonus: How M...
Pilothouse Principles Return to AKNF! 💥 UTM Lookalikes, Upsell Blueprint, Tai Lopez Buys Pier One
July 24, 2020 20:49 - 36 minutes - 50 MBIt was great to sit back down with the Pilothouse founders and friends to discuss some hot button issues happening right now in our space and on the front lines of our agency. 📦 Tai Lopez is buying Pier One Imports 📦 Sketchy store closing ads 📦 Boomer Businesses 📦 How is CCPA affecting our lead gen campaigns? (and how we're recovering) 📦 DCT (Dynamic Creative) built more for scaling than testing ✍🏻For these insights and more, subscribe to our newsletter: directtoconsumer.co For the ul...
Ep 25: Pilothouse Principles Return to AKNF! 💥 UTM Lookalikes, Upsell Blueprint, Tai Lopez Buys Pier One
July 24, 2020 20:49 - 36 minutes - 50 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup It was great to sit back down with the Pilothouse founders and friends to discuss some hot button issues happening right now in our space and on the front lines of our agency. 📦 Tai Lopez is buying Pier One Imports 📦 Sketchy store closing ads 📦 Boomer Businesses 📦 How is CCPA affecting our lead gen campaigns? (and how we're recovering) 📦 DCT (Dynamic Creative) built more for scaling than testing For the ultimate, full-stack dig...
Ep 24: $5K - $10M - Scaling Watches with Google Shopping with Branzio's Ronnie Teja
July 24, 2020 00:55 - 46 minutes - 43.4 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup With his last $5000 dollars Ronnie Teja flew to a watch fair in China secured the inventory to sell his first watches. He sold those profitably, and has never looked back, scaling three different men's accessory brands across 77 countries, with each reaching $10M in sales, in just the last 4 years. In this cast: 📦Google Shopping bidding strategy 📦Acquisition of affiliate content sites 📦YouTube killing for Mens Accessories 📦Inst...
$5K - $10M - Scaling Watches with Google Shopping with Branzio's Ronnie Teja
July 24, 2020 00:55 - 46 minutes - 43.4 MBWith his last $5000 dollars Ronnie Teja flew to a watch fair in China secured the inventory to sell his first watches. He sold those profitably, and has never looked back, scaling three different men's accessory brands across 77 countries, with each reaching $10M in sales, in just the last 4 years. In this cast: 📦Google Shopping bidding strategy 📦Acquisition of affiliate content sites 📦YouTube killing for Mens Accessories 📦Installing E.O.S. in your business to raise your game ✅Subscri...
Ep 23: DTC 1 - Scaling Streetwear with Ambassador Ads - FRONTRVNNERS Joshua Jackai
July 17, 2020 22:07 - 53 minutes - 73.7 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup 👋🏻 Today marks the first ever DTC podcast! Technically, this is a continuation of the Hot Seat series we've been doing with @Pilothouse but today's marks the transition to our own brand! 🎉🚀📦 This episode has it all: first touch ambassador ads, selling masks PRE-covid, investing in influencers, streetwear brand building, low key spirituality, and even SOP flexes by Alex Stiehl It was amazing to sit down and riff with Joshua Jackai o...
DTC 1 - Scaling Streetwear with Ambassador Ads - FRONTRVNNERS Joshua Jackai
July 17, 2020 22:07 - 53 minutes - 73.7 MB👋🏻 Today marks the first ever DTC podcast! Technically, this is a continuation of the Hot Seat series we've been doing with @Pilothouse but today's marks the transition to our own brand! 🎉🚀📦 For a weekly digest of insights from this podcast, subscribe to our newsletter here: 👉🏻https://directtoconsumer.co This episode has it all: first touch ambassador ads, selling masks PRE-covid, investing in influencers, streetwear brand building, low key spirituality, and even SOP flexes by Alex Stiehl ...
Quadrupling Conversion Rate: Contrast Testing for Ads and Content (AKNF #9)
July 17, 2020 22:02 - 34 minutes - 47.1 MBIt's true...testing is not the sexiest topic in digital marketing. HOWEVER we at Pilothouse hold it to be self-evident that... ...Iterative, structured testing is the key to high performance creatives and funnels. Today we gathered two high performance team members Jacob Geary and Taylor Cain , both with an amazing track record of building out structured tests of creative and presales content and improving clients CRO performance 4X. For a weekly digest of insights from this podcast, su...
Ep 22: Quadrupling Conversion Rate: Contrast Testing for Ads and Content (AKNF #9)
July 17, 2020 22:02 - 34 minutes - 47.1 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup It's true...testing is not the sexiest topic in digital marketing. HOWEVER we at Pilothouse hold it to be self-evident that... ...Iterative, structured testing is the key to high performance creatives and funnels. Today we gathered two high performance team members Jacob Geary and Taylor Cain , both with an amazing track record of building out structured tests of creative and presales content and improving clients CRO performance...
Ep 21: Building Trust with Email Marketing for Ecom and Lead Gen (AKNF #11) with Julien Normand and Brett Turner
July 10, 2020 20:59 - 35 minutes - 48.4 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup A wise meme once said 💁🏻♂️ "It's Free Real Estate." I don't think they were talking about email marketing, but they could have been. Pilothouse has been building our team for the past few months, sniping expert @Julien Normand to lead the charge. We're now trailblazing with several of our brands on the ecommerce and lead generation side. Today we dove deep with @pilothouse head of email @Julien Normand on email for ecommerce AND ...
Building Trust with Email Marketing for Ecom and Lead Gen (AKNF #11) with Julien Normand and Brett Turner
July 10, 2020 20:59 - 35 minutes - 48.4 MBA wise meme once said 💁🏻♂️ "It's Free Real Estate." I don't think they were talking about email marketing, but they could have been. Pilothouse has been building our team for the past few months, sniping expert @Julien Normand to lead the charge. We're now trailblazing with several of our brands on the ecommerce and lead generation side. Today we dove deep with @pilothouse head of email @Julien Normand on email for ecommerce AND lead gen, with in-house lead gen expert @Brett Turner 📧Jul...
Ep 20: Facebook Ads for Food and Beverage - Slate Milk - Manny Lubin
July 09, 2020 16:28 - 38 minutes - 53.1 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Slate Chocolate Milk has reinvented chocolate milk and repositioned it for adults, with more protein, less sugar, and minimal, ethical packaging. Find out how they're driving 50% of their sales on DTC on FB and Instagram (and find out how they could 10X with Pilothouse advice). Manny Lubin, as the DTC marketing focused founder within a duo, goes deep on his Facebook and Instagram strategy for Food and Beverage and Pilothouse opens ...
Facebook Ads for Food and Beverage - Slate Milk - Manny Lubin
July 09, 2020 16:28 - 38 minutes - 53.1 MBSlate Chocolate Milk has reinvented chocolate milk and repositioned it for adults, with more protein, less sugar, and minimal, ethical packaging. Find out how they're driving 50% of their sales on DTC on FB and Instagram (and find out how they could 10X with Pilothouse advice). Manny Lubin, as the DTC marketing focused founder within a duo, goes deep on his Facebook and Instagram strategy for Food and Beverage and Pilothouse opens up about exactly how to use 3rd party publicity like Shark ...
Rebrand to Expand: Theragun Becomes Therabody to Sell CBD via "Jobs to Be Done"
June 29, 2020 17:13 - 48 minutes - 66.7 MB💪🏻We've got an extremely powerful episode of DTC: Hot Seat by Pilothouse today where we talked with Dirk MacGregor, VP Acquisition at Therabody about Scaling a global healing brand and selling CBD. 🌱 👂🏼Subscribe on YouTube: https://www.youtube.com/channel/UC2ZB_N0Vpg6iB5HxdxWg8gQ Not only is Theragun a massive, globally scaling, 9 figure ecommerce power house, it's also making the world objectively better for hundreds of thousands of people around the world. When Dr. Jason Wersland inven...
Ep 19: Rebrand to Expand: Theragun Becomes Therabody to Sell CBD via "Jobs to Be Done"
June 29, 2020 17:13 - 48 minutes - 66.7 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup 💪🏻We've got an extremely powerful episode of DTC: Hot Seat by Pilothouse today where we talked with Dirk MacGregor, VP Acquisition at Therabody about Scaling a global healing brand and selling CBD. 🌱 Not only is Theragun a massive, globally scaling, 9 figure ecommerce power house, it's also making the world objectively better for hundreds of thousands of people around the world. When Dr. Jason Wersland invented Theragun, it was ou...
Ep 18: Small Wins, LinkedIn, Amazon, and Getting Your ASS KICKED Disrupting Snacking with iWon Organics
June 29, 2020 17:12 - 44 minutes - 61.7 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Today on Hot Seat we sat down with iWon Organics founder Mark Samuel. His protein packed chip replacement is on over 5000 shelves, while his direct to consumer business is booming. Disrupting CPG food and beverage is no cake walk, and Mark's tales from the front lines of grinding out the retail game are raw and honest. We dive into some interesting uses of LinkedIn to grow relationships that drive sales, how to grow organic influe...
Small Wins, LinkedIn, Amazon, and Getting Your ASS KICKED Disrupting Snacking with iWon Organics
June 29, 2020 17:12 - 44 minutes - 61.7 MBToday on Hot Seat we sat down with iWon Organics founder Mark Samuel. His protein packed chip replacement is on over 5000 shelves, while his direct to consumer business is booming. Disrupting CPG food and beverage is no cake walk, and Mark's tales from the front lines of grinding out the retail game are raw and honest. We dive into some interesting uses of LinkedIn to grow relationships that drive sales, how to grow organic influencer networks, as well as how to build a product that gets...
Ep 17: SuperCoffee's Jim DiCicco Turns Down Shark Tank, Drives $80M Bringing "Sips to Lips"
June 29, 2020 17:09 - 45 minutes - 51.7 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup 🔥🪑 Hot Seat #7 - SuperCoffee's Jim DiCicco Today we follow Jim, CEO and the eldest of three DiCicco as he lays out the SuperCoffee story. Started in a dorm room from ingredients on hand, and now on thousands of store shelves across the country, and trending towards 9 figures of sales. The product fills the need of providing energy for millions of Americans without being sweet. Jim's "inch wide, mile deep" methodology was built ...
SuperCoffee's Jim DiCicco Turns Down Shark Tank, Drives $80M Bringing "Sips to Lips"
June 29, 2020 17:09 - 45 minutes - 51.7 MB🔥🪑 Hot Seat #7 - SuperCoffee's Jim DiCicco Today we follow Jim, CEO and the eldest of three DiCicco as he lays out the SuperCoffee story. Started in a dorm room from ingredients on hand, and now on thousands of store shelves across the country, and trending towards 9 figures of sales. The product fills the need of providing energy for millions of Americans without being sweet. Jim's "inch wide, mile deep" methodology was built from pounding the pavement and sampling his product around ...
Ep 16: 💎10 Million Diamonds: Scaling a Luxury Brand 10X
May 28, 2020 18:04 - 44 minutes - 61.5 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup 🚀🪑Welcome to Rocket Seat, where we talk with a current Pilothouse client to uncover their story of scale and reveal the tactics and strategies we've worked together to enact. Amir Meghani is a watch man. He comes from a watch family with deep roots in the business. Now, with JBW, he's set over 10 Million Diamonds and iced the wrists of thousands of Americans. In an accessories market decimated by Covid, and 40% down over all, JBW...
💎10 Million Diamonds: Scaling a Luxury Brand 10X
May 28, 2020 18:04 - 44 minutes - 61.5 MB🚀🪑Welcome to Rocket Seat, where we talk with a current Pilothouse client to uncover their story of scale and reveal the tactics and strategies we've worked together to enact. Amir Meghani is a watch man. He comes from a watch family with deep roots in the business. Now, with JBW, he's set over 10 Million Diamonds and iced the wrists of thousands of Americans. In an accessories market decimated by Covid, and 40% down over all, JBW has continued to scale with its direct to consumer marke...
Advanced Lead Generation in 2020
May 26, 2020 17:52 - 35 minutes - 49.1 MBIn this cast we invite longstanding team member Brett to join us. We talk about what's working in lead generation, and the holistic approach to multi-touch marketing you need to make things work in today's environment. We also talk about what Ecommerce entrepreneurs can learn from lead generators and vice versa ‣ What's Working with Lead Gen in 2020 ‣ Benefits from Lockdown for Lead Generation ‣ How has Lead Generation Evolved in the last 5 years ‣ Optimium form length (push the ...
All Killer, No Filler #8 - Advanced Lead Generation Tactics for 2020 with Brett Turner and Kyle Hitchcox
May 26, 2020 17:52 - 35 minutes - 49.1 MBIn this cast we invite longstanding team member Brett to join us. We talk about what's working in lead generation, and the holistic approach to multi-touch marketing you need to make things work in today's environment. We also talk about what Ecommerce entrepreneurs can learn from lead generators and vice versa ‣ What's Working with Lead Gen in 2020 ‣ Benefits from Lockdown for Lead Generation ‣ How has Lead Generation Evolved in the last 5 years ‣ Optimium form length (push the ...