DTC Podcast
663 episodes - English - Latest episode: 12 days ago - ★★★★★ - 27 ratingsWeekly discussions between disruptive direct to consumer ecommerce brands and our amazing team about marketing, funnels, and everything scaling related. Subscribe to our newsletter for highlights and step by step tactical insights 👉🏻 📦 directtoconsumer.co
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Episodes
Ep 413: Is Your Amazon Ad Account Structure...Shallow? How Over-Automation and a Generic Approach Limits Your Scale on Amazon | AKNF
June 14, 2024 13:00 - 22 minutes - 20.9 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast! Today, we're diving into the world of Amazon ads with Rob and Clifford from Pilothouse. Known for conducting thorough audits and revealing hidden potential in ad campaigns, they bring valuable insights into optimizing Amazon advertising beyond the basics. In this episode, we discuss: Overcoming Automation Pitfalls: Learn why relying solely on automation can limit your campaign's success and how...
Ep 412: Scaling Sour – Rotten's Michael Fisher on Better-For-You Candy, Go-To Market Strategy (+Grubs, Gizzards and Goo)
June 10, 2024 13:00 - 42 minutes - 38.5 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Michael Fisher, founder of Rotten, discusses his journey of creating a better-for-you candy brand that still tastes delicious. He shares his inspiration for starting Rotten, the challenges of getting the product to market, and the importance of meeting and exceeding customer expectations. Fisher also talks about the reformulation of the product and the focus on texture and sourness. He discusses the go-to-market strategy, including a...
Ep 411: Crushing the Drop Model on Meta Ads + Q4 Budget Planning Kickoff | AKNF
June 07, 2024 13:00 - 20 minutes - 19.1 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast. Today, we're joined by Taylor, Nate, and Jacob from Pilothouse's Meta Ads team, who delve into the effective use of the Drop Model and early Q4 planning for DTC brands. Mastering Product Drops: Discover how leveraging the Drop Model can create urgency, drive engagement, and boost sales. Q4 Planning Essentials: Learn why starting your Q4 planning early is crucial and how it can help you manage i...
Ep 410: HexClad's Head of Advertising, Cam Bush Talks Omnichannel Strategy for Nine Figure Scale
June 03, 2024 15:06 - 46 minutes - 42.7 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast! Today, we're thrilled to have Cam Bush, the Head of Advertising at HexClad, the DTC dominant, Gordon Ramsey partnered (Eric's personal favorite pan). HexClad is renowned for its innovative hybrid cookware and impressive growth trajectory, having reached more than $100 million in sales through strategic omnichannel marketing and high-profile partnerships. In this episode, Cam shares his journey f...
Ep 409: The Art of AOV – Master Pre-Purchase Upsells with Aves | AKNF
May 31, 2024 15:15 - 23 minutes - 21.5 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast! Today, we’re diving into the world of upsells with Aves from Pilothouse. We'll explore how you can maximize your revenue by incorporating pre-purchase upsells into your ecommerce strategy. Key Insights: Importance of Upsells: Learn why upsells are crucial for e-commerce success, especially in off-peak seasons. Effective Strategies: Discover the anatomy of a successful single SKU upsell and how...
Bonus: How BrüMate's Hans Harris drives RESILIENT revenue with their app with Sam Barati from Tapcart
May 29, 2024 17:23 - 32 minutes - 29.7 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast! Today, we’re joined by Hans Harris, Growth Director at BrüMate, the nine-figure drinkware and cooler brand, as well as Sam Barati, VP of Customer Success at Tapcart. https://tapcart.com We'll be diving into the strategy behind BrüMate's wildly successful mobile app, which leads all sales and distribution channels in conversion, AOV, and customer LTV. Key Insights: Boosting Customer Retention:...
Ep 408: Boost Your Sales with Strategic Giveaways - Insights from Van Oakes
May 27, 2024 13:00 - 29 minutes - 27.4 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup In this episode of the DTC Podcast, we welcome Van Oakes, Founder of Goat Media, who has perfected the art of running successful giveaways. Van has not only helped scale Diesel Power Gear through countless, high value, strategic giveaways but also assists other brands in boosting their sales and reducing customer acquisition costs through his agency. Key Insights: Strategic Giveaways: Learn how to leverage giveaways, including high...
Ep 407: YouTube Ads Full Funnel Breakdown with Kari from Pilothouse | AKNF
May 24, 2024 13:00 - 25 minutes - 23.6 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Today we're jamming with Kari from Pilothouse Google team, breaking down the full funnel she's built on YouTube ads for DTC Podcast alum, Anyday Cookware. You'll learn what kind of content works best at every stage of your funnel, as well as how to measure the true top of funnel effect your YouTube Ads have. You'll hear: Going All In On YouTube: Why Anyday now spends more on YouTube than Search. Organic foundation, campaign and a...
Bonus: Glamnetic's Kevin Gould Gets Proactive About Customer Experience with Gorgias' Co-Founder, Romain Lapeyre
May 22, 2024 19:49 - 31 minutes - 28.8 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to the DTC Podcast! In this episode, Kevin Gould from Glamnetic and Romain Lapeyre from Gorgias dive into the challenges and solutions of managing explosive growth in e-commerce. Glamnetic's remarkable leap to $50 million in just one year brought immense customer support demands. Discover how leveraging Gorgias’s AI-powered tools enabled them to transform their customer support into a seamless and proactive customer experienc...
Ep 406: Studs.com Anna Harman Owns the Earscape, Scaling to 8 Figures Annually with Experiential Retail (and Word of ... Ear Marketing)
May 20, 2024 13:00 - 32 minutes - 29.9 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup On this week's DTC Podcast, Anna Harman, co-founder of Studs, discusses the inspiration behind starting the company and the need for an alternative to traditional piercing options. She explains the superiority of needle piercing and the challenges of opening the first studio. Anna also highlights the importance of branding and creating a unique retail experience. She shares how Studs pivoted to e-commerce during the pandemic and the ...
Ep 406: Studs.com Anna Harmon Owns the Earscape, Scaling to 8 Figures Annually with Experiential Retail (and Word of ... Ear Marketing)
May 20, 2024 13:00 - 32 minutes - 29.9 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup On this week's DTC Podcast, Anna Harman, co-founder of Studs, discusses the inspiration behind starting the company and the need for an alternative to traditional piercing options. She explains the superiority of needle piercing and the challenges of opening the first studio. Anna also highlights the importance of branding and creating a unique retail experience. She shares how Studs pivoted to e-commerce during the pandemic and the ...
Ep 405: Navigating Email Landmines + Bot Click Clarification | AKNF
May 17, 2024 13:00 - 22 minutes - 20.9 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup In this conversation, Eric and JoGo, Retention Director at Pilothouse.co discuss the issue of bot clicks in email campaigns and how to avoid them. They talk about Klaviyo's bot click exclusion feature and its limitations. They also discuss the concept of 'landmines' in email marketing and how to handle them. They provide tips on improving deliverability and engagement, such as removing bounced email addresses and focusing on adding v...
Ep 404: The Marketing Millennials on Cracking the DTC Success Formula in 2024
May 13, 2024 17:03 - 51 minutes - 46.7 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Today's DTC Podcast features Daniel and Ari Murray, the husband and wife team behind The LinkedIn sensation The Marketing Millennials. Ari is Chief Growth Officer at Sharma brands so she's helped driven successful marketing for some of the world's fastest growing brands. This podcast is an overview of the biggest common success factors that brands who are still crushing in 2024 share in common. Listen and you'll hear: In-depth I...
Ep 403: Early Indicators of Amazon Success (Prime Day Prep + AMZ Q2 Earnings) | AKNF
May 10, 2024 13:00 - 22 minutes - 20.2 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Join Eric, Rob and Clifford from Pilothouse Amazon to discuss Amazon Prime Day and Amazon's Q2 earnings call. They provide insights and strategies for sellers to prepare for Prime Day, including optimizing listings, driving sales volume, and leveraging influencers and affiliates. They also analyze the Q2 earnings call, highlighting Amazon's focus on profitability and the impact on third-party sellers. The conversation concludes with ...
Bonus: Increase Your Margins with Effective Inventory Management with Finale Inventory's Pauline Shiu
May 08, 2024 19:57 - 28 minutes - 26.2 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast. Today, we’re thrilled to have Pauline Shiu from Finale Inventory with us to explore the transformative power of effective inventory management in the e-commerce space. We'll uncover how Finale Inventory aids businesses in avoiding common pitfalls like overselling or stockouts, how to compete at a higher level by scaling up your supply chain and operations, and we discuss the strategic role of in...
Ep 402: Breanna Moreno – True Classic - Turn Customer Support Into A Profit Center
May 06, 2024 13:00 - 41 minutes - 38 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Today we're talking customer support, with a brand leader who's supported A LOT of customers, potentially the most customers of any DTC apparel brand in the last five years...TRUE CLASSIC, the T-shirt giant who last year reported a quarter of a billion dollars in their first four years.. Today Breanna Moreno, Customer Support Maverick and VP of CX at True Classic gives us the breakdown of the system she's built to support the incre...
Ep 401: Common Google Ads Mistakes – PMax Errors & Overspending on Branded Search | AKNF
May 03, 2024 17:33 - 29 minutes - 55.1 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Dive deep into Google Ads with Rafael from Pilothouse in this insightful episode. Rafael's team handles close to 100 account audits a year, and today he's sharing expert strategies on optimizing ad spend, the nuances of Performance Max vs. traditional shopping ads, and the critical importance of split testing. Whether you're scaling up or fine-tuning your campaigns, this episode offers actionable insights to enhance efficiency and ...
Bonus: Beyond Awareness, How BYLT Basics Buys TV Ads for Profitability, Brand Building and Incremental Growth with BYLT's Spencer Toomey and Tatari's Greg Kalin
May 01, 2024 13:00 - 40 minutes - 37.3 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Join us on the DTC Podcast as we delve into how BYLT Basics and Tatari are redefining the role of TV advertising in the digital age. Spencer Toomey from BYLT and Greg Kalin from Tatari unpack how TV ads are not just about broadening awareness but are crucial tools for profitability and growth. Discover the strategic insights and analytics that make TV a powerful part of BYLT Basics' marketing arsenal. Work with Tatari: https://www.t...
Ep 400: Revolutionizing Fatherhood with Dad Gang – Community, Quality & Influence
April 29, 2024 13:00 - 49 minutes - 44.9 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast! Today, we're diving into the unique journey of Dad Gang, an apparel brand that’s revolutionizing fatherhood fashion with high-quality hats. Join us as we explore how Bart, a seasoned DTC marketer, shifted from traditional roles to building a community-first brand. Join the gang! https://Dadgang.co Why Tune In? Community Building: Learn how Dad Gang leverages social media to foster a community ...
Ep 400: The DadGang.co Story – From a boosted post, to 100k hats sold -- Bart Szaniewski Speaks!
April 29, 2024 13:00 - 49 minutes - 44.9 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast! Today, we're diving into the unique journey of Dad Gang, an apparel brand that’s revolutionizing fatherhood fashion with high-quality hats. Join us as we explore how Bart, a seasoned DTC marketer, shifted from traditional roles to building a community-first brand. Join the gang! https://Dadgang.co Why Tune In? Community Building: Learn how Dad Gang leverages social media to foster a community ...
Ep 399: Mastering Meta Shops & Ad Instability – Expert Insights on Digital Advertising Trends | AKNF
April 26, 2024 13:00 - 21 minutes - 19.3 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Today we catch up with Taylor and Jacob from Pilothouse's Meta Ads team to talk Q1 performance and and how we're mitigating platform and algorithm insecurity. Work with Pilothouse: https://pilothouse.co Performance Update + shifting factors with Meta AI The shift to Meta Shops, the pros and cons Ad inventory factors: Temu, US Election, Summer Olympics TikTok Ban approved...what's next? Timestamps [00:00] Introduction to Meta ...
Bonus: The Pyramid Model of Influencer Marketing - SARAL's Yash Chavan
April 24, 2024 13:00 - 38 minutes - 35.6 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Today's talk is all about the best strategies for product seeding and influencer marketing with Yash Chavan, founder of SARAL, the influencer marketing that makes it easy to get your product into the hands of nano-influencers who focus on authentic content. DTC Listeners get an extended two week free trial ➝ https://www.getsaral.com/champions/dtc-newsletter Yash shares his philosophy of influencer marketing in 2024, which involves...
Ep 398: Matt Bertulli from Pela Case and the Operator's Podcast – Earth Day Extravaganza on Sustainable Consumer Goods and the Importance of Material Innovation
April 22, 2024 15:41 - 44 minutes - 40.3 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Matt Bertulli, the founder of Pela Case, Lomi, and the Operators' Podcast shares his entrepreneurial journey and insights into building successful direct-to-consumer (DTC) brands. He discusses the challenges of advertising on Facebook, the importance of addressing greenwashing accusations, and the need for rational debate around waste reduction. Matt also provides advice for starting a DTC brand and highlights the value of TV adverti...
Ep 397: Audience Targeting 101 – Avoid Delusion and Use Data To Understand Your Authentic Audience
April 19, 2024 13:00 - 27 minutes - 25.1 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup In this conversation, Eric and Avery discuss the importance of understanding your audience and tailoring your marketing efforts to reach them effectively. They emphasize the need to avoid delusions about who your audience is and instead focus on the data and research to determine their true preferences and behaviors. Avery shares examples of brands that had misconceptions about their audience and how they adjusted their strategies ba...
Ep 397: Audience Targeting 101 – Avoid Delusion and Use Data To Understand Your Authentic Audience | AKNF
April 19, 2024 13:00 - 27 minutes - 25.1 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup In this conversation, Eric and Avery discuss the importance of understanding your audience and tailoring your marketing efforts to reach them effectively. They emphasize the need to avoid delusions about who your audience is and instead focus on the data and research to determine their true preferences and behaviors. Avery shares examples of brands that had misconceptions about their audience and how they adjusted their strategies ba...
Bonus: Want more incremental revenue? Send more SMS! Postscript's Mike Manheimer shows us the way.
April 17, 2024 13:00 - 50 minutes - 46.5 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast! Today, we’re thrilled to have Mike Manheimer from Postscript with us. https://postscript.io/ https://postscript.io/sales https://postscript.io/cashback https://postscript.io/onsite Mike brings years of expertise in the SaaS game, focusing on the unique challenges and opportunities in SMS marketing within ecommerce. Today, we’ll explore why SMS might be your most powerful marketing tool yet,...
Ep 396: Unlocking Growth with Kizik – Expert Insights on Marketing, Branding & Product Design
April 15, 2024 14:15 - 36 minutes - 33.7 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Hello and Welcome to the DTC Podcast! Today, we're diving into the innovative world of Kizik with Brett Swenson, a key player in the brand's meteoric rise. Discover how Kizik is revolutionizing the footwear industry by blending cutting-edge technology with fashion-forward designs. Key Insights: The Genesis of Kizik: Learn about the brand's journey from concept to scaling in the competitive DTC space. Strategic Evolution: How Kizik...
Ep 395: Are you using Placement Modifiers on Amazon Ads? (you should be!) + Navigating the new Amazon Fee-Scape | AKNF
April 12, 2024 13:00 - 27 minutes - 24.8 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to the DTC Podcast, where we dive deep into Amazon's evolving landscape with Rob and Clifford from Pilothouse. Today's episode uncovers critical updates that every Amazon seller needs to know: new fees, the power of placement modifiers in advertising, and the groundbreaking Amazon Cosmos. Work with Pilothouse! https://pilothouse.co Key Insights: Understanding Amazon's New Fees: Learn how strategic management can turn new f...
Bonus: The Creative Strategy System to Find More Winning Ads – Motion's Evan Lee and his Blueprint for Creative Success
April 10, 2024 13:00 - 31 minutes - 28.5 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup In this Bonus DTC Podcast episode, Evan Lee, a creative strategy expert from Motion, outlinjes his approach to systemizing creative strategy, to reliably improve the performance of your ads. For the Full Presention: Watch on YouTube Motion is the platform that ties together data and creativity to help you find more winning ads you can scale! He emphasizes the need for a systematic process to find more winners and drive brands forw...
Ep 394: Cultivating Growth (and a $7.3M Year with No Ads) – Inside Epic Gardening's Strategic Leap from Content to Commerce
April 08, 2024 16:11 - 33 minutes - 30.4 MBTo Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to the DTC Podcast, where today's episode features Kevin Espiritu, the visionary behind Epic Gardening. Kevin shares his phenomenal journey from nurturing a blog and a YouTube channel with 100,000 followers to cultivating a digital empire and a thriving DTC brand with over 2 million subscribers and a staggering $7.3 million in annual revenue—without spending a dime on paid advertising. What You'll Uncover in This Episode:...
Ep 393: Staying Inbox-Relevant: JoGo's Tactics for Gmail's Authentication Update | AKNF
April 05, 2024 16:34 - 34 minutes - 31.9 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to today's episode of the DTC Podcast, where we dive deep with Jordan from JoGo into the stormy seas of Gmail's latest email authentication requirements. As we dissect the intricacies of DMARC, DKIM, and SPF records, Jordan provides actionable insights on steering clear of the spam folder and maintaining stellar deliverability rates. In this episode, we cover: Adapting to Gmail's New Rules: Understand the need for a sendin...
Bonus: Miss A's Jean Baik – Leveraging Postscript SMS and Retail Synergy for Explosive Growth
April 03, 2024 13:00 - 34 minutes - 31.4 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to the DTC Podcast. This week's BONUS episode is made possible by Postscript SMS. Start your own SMS Synergies. Learn More Today, we're diving into the remarkable journey of Miss A, a Dallas-based beauty and lifestyle brand known for its unbeatable prices and quality. Founded by Jean and her husband in 2013, Miss A has transformed from an ambitious e-commerce startup to a booming retail and online presence. Join us as Jean...
Ep 392: Neil Patel Unveils AI's Impact on Marketing & Future Trends
April 01, 2024 13:00 - 32 minutes - 29.7 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast. Today, we're thrilled to have Neil Patel, a titan in the digital marketing space, back on the show. Neil brings a wealth of knowledge from his extensive experience in driving growth for businesses of all sizes. In this episode, we delve into a topic on every marketer's mind: the role of AI in marketing. We'll explore Neil's latest findings on AI vs. human-created content, the best practices for i...
Ep 391: Maximize TikTok Engagement – Expert Strategies for Brands & Creators | AKNF
March 29, 2024 13:00 - 30 minutes - 27.9 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup In this conversation, Eric, Spencer, and Marina discuss the love for TikTok and the amount of time spent on the app. They also explore the importance of efficiency in working with creators and how media buyers and creators can be more effective. The conversation delves into creating effective content requests and the need for alignment between media buyers and creators. They also discuss the future of TikTok and the potential impact ...
Ep 390: Live Bearded – Anthony Mink on EOS, disrupting legacy capitalism and bringing soul back Into business
March 25, 2024 13:00 - 49 minutes - 45.7 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup In this conversation, Anthony Mink, co-founder of Live Bearded, shares his journey of starting and growing a successful direct-to-consumer (D2C) brand. He discusses the implementation of the Entrepreneurial Operating System (EOS) framework, the importance of building a strong community and brand, and the effective direct marketing strategies that have contributed to the company's growth. Anthony emphasizes the value of authenticity, ...
Ep 389: Unlocking SEO Success in 2024 – Mastering Video Content & Google's New SGE Update | AKNF
March 22, 2024 13:00 - 24 minutes - 22.4 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup In this conversation, Eric and Ismail discuss the current state of SEO and the changes happening in the search engine results page (SERP). They explore the increase in Reddit and Quora content in search results and the concept of Parasite SEO. Ismail explains the importance of valuable content, brand building, and the power of video in SEO. They also touch on Google's SGE and the future of search, including the potential for a more c...
Ep 388: How FourSigmatic Gets Aggressive on Amazon Ads to Pick Up the Meta Slack Top of Funnel
March 18, 2024 13:00 - 38 minutes - 35.3 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to the latest episode of the DTC Podcast, where we dive into the incredible journey of Four Sigmatic, a brand that's reshaping how we think about coffee. Today, Rick Cadotte shares the inside scoop on their strategic pivot from Meta to Amazon, unleashing a wave of creative and aggressive marketing strategies at the top of the funnel. Discover how targeting beyond the mushroom coffee aficionados to everyday coffee drinkers loo...
Ep 387: How to extend the life of your cookies to improve your conversion funnel support emails | AKNF
March 15, 2024 13:00 - 30 minutes - 28.1 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup In this episode, Jordan Gordon, Pilothouse's Retention Director discusses the importance of funnel support (abandon cart, abandon checkout etc) in email marketing and provides tips for optimizing funnel support emails. Work with Jordan and Pilothouse ➝ https://pilothouse.co He explains how to extend the life of the cookie to improve conversion funnel support and suggests running reactivation programs to win back customers. Jordan ...
Ep 386: American Innovation and Heritage – Vyper Industrial's 8 Figure Shop Chair Journey
March 11, 2024 14:00 - 40 minutes - 37.3 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, today we're pulling up a stool with Vyper Industrial CEO, Dayne Rusch who noticed the modifications his father made to his workshop chair that improved its comfort and functionality, and recognized a massive opportunity to update a century old industry standard. https://www.vyperindustrial.com/ Now an 8 figure powerhouse with customers like Tesla, SpaceX, Delta, and Honda, Dayne reflects on the jou...
Ep 385: Really short form video ads – Why 3-5 second ads are crushing on Meta | AKNF
March 08, 2024 14:00 - 21 minutes - 20.1 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup It's All Killer, No Filler and today we're jamming with Aves from Pilothouse about the burgeoning trend of short-form content in social video platforms. In an era where attention spans are shrinking, Avery enlightens us on how to capture and engage audiences in mere seconds. Today’s episode is a treasure trove for brand founders and marketers who aim to stay ahead in the fast-paced digital arena. Here’s what you’ll unpack in just a f...
Bonus: Predicting The Future of First Party Data with Black Crow's Richard Harris and Klaviyo's Steve Rowland
March 06, 2024 20:17 - 38 minutes - 34.9 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I'm Eric Dyck, today we're forecasting the future of First Party Data with a couple SAAS Legends: Richard Harris, CEO of Black Crow AI and Klaviyo's President, Steve Rowland... https://blackcrow.ai https://klaviyo.com With third party cookie data disappearing, first party data becomes all the more important... This conversation covers the current state of the "cookiepocalypse" and a deep dive on w...
Ep 384: Revitalizing a Hydration Empire – Dan Crosby and the BioSteel Turnaround Story
March 04, 2024 14:44 - 55 minutes - 51.2 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, is actually flowing through my internal organs as we speak. Today you'll meet, Dan Crosby the Canadian Protein Mogul who recently bid and to his initial surprise bought, Biosteel from the clutches of an ugly bankruptcy proceeding splashed all over the headlines... https://biosteel.ca Biosteel is a no sugar, clean ingredient electrolyte beverage that rose to mass awareness in Canada and hockey lovin...
Ep 383: Meta Ads State of the Union 2024 + the Treat Yo' Self Economy | AKNF
March 01, 2024 17:52 - 21 minutes - 20.1 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup It's All Killer No Filler - Year over year, CPMS and CPCS are a little up. Spend is fairly flat, but AOV is CRANKING. Learn what's new, tried, and true about offer testing , ad credits, spending bursts , Post V-Day hangover, and the new developments with Meta's AI Tools. (Advantage+, Dynamic Ads and more) Timestamps: [00:00:00] Introduction [00:02:00] The Role of Creative Analytics in Shipping Winning Ads [00:04:30] Analyzing M...
Ep 382: Launching Premium Niche Fashion Brands with Oren John, the Internet's Marketing Director
February 26, 2024 20:10 - 39 minutes - 35.9 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I'm Eric Dyck. Today we're talking brand building with the Internet's Marketing Director Oren John. Oren is one of my favorite content creators on Instagram, Twitter, and TikTok under the handle OrenMeetsWorld where he creates videos that covers the intersection of high fashion, brand creation, and the business of Apparel... Today's talk is a masterclass on premium branding, and what takes to gener...
Ep 381: The Ultimate CRO Framework for Media Buyers | AKNF
February 23, 2024 14:00 - 28 minutes - 25.8 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup In this episode, Brett Turner discusses the importance of Conversion Rate Optimization (CRO) and how to approach it from a media buyer's perspective. He emphasizes the need for a strategic roadmap to test and optimize various elements of the conversion funnel, such as landing pages, product detail pages, and ad creatives. Brett also highlights the significance of considering audience segmentation and context when implementing CRO str...
Ep 380: Streamlining Success – Outway's Taylor Fraser on Simplifying to Scale Ecommerce
February 19, 2024 14:00 - 44 minutes - 40.5 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to the DTC podcast, where we're excited to feature Taylor Fraser, a vital force behind the innovative sock brand Outway. A Victoria local and seasoned e-commerce expert, Taylor brings a wealth of experience and a unique perspective on brand growth and strategy. In this episode, Taylor shares his biggest learning from 2023: the power of simplification and returning to fundamentals in business. Diving deep into the post-pand...
Ep 379: TikTok Shops Affiliates – The Time is NOW | AKNF
February 16, 2024 14:00 - 21 minutes - 19.3 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup It's All Killer No Filler and today we're talking TikTok Shops and their Affiliate program with Spencer from Pilothouse. Learn how you can get your brand on TikTok though Affiliates without having to worry about building out your own big organic presence. Timestamps: 00:00:00 - Introduction to TikTok Shops & E-commerce Success 00:02:00 - The Role of Creative Content and Analytics in TikTok Advertising 00:04:10 - Understanding T...
Ep 378: Ezra Evolves Ecom - Ezra Firestone on Proactive SEO and The Power of Brand Acquisition
February 12, 2024 16:28 - 55 minutes - 51.2 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast, I'm Eric Dyck. Today I'm catching up with my old friend and mentor Ezra Firestone, the DTC Powerhouse behind Boom Cosmetics with Cindy Joseph, Zipify, Smart Marketer, and more recently Navage, a leading nasal irrigator product that Ezra's company acquired. Ezra is an ecommerce operator who straddles all sides of the equation from products, to SAAS, to info, and who more recently has been focuse...
Ep 377: Spilling the Secrets to Performance Max on Google (and when to just run Shopping campaigns) | AKNF
February 09, 2024 17:48 - 38 minutes - 34.8 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup On this week's all killer no filler, Brian from Pilothouse's Google team discusses the nuances and effectiveness of Performance Max campaigns in Google Ads. He highlights the importance of asset groups, segmentation, and the use of first-party data in maximizing results. Brian also shares insights on the inclusion of branded keywords in Performance Max campaigns and the considerations for lead generation and product specificity. He e...
Ep 376: Don't Dare Call it CONTENT! The Art of Brand Storytelling with Niclas Bornling from Craft Sportswear
February 05, 2024 16:55 - 50 minutes - 46 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast, I’m Eric Dyck. Today, we’re excited to have an incredible guest, Niclas, who has masterfully woven the art of storytelling into the fabric of branding, transforming iconic brands like Salomon, New Era, Keen, Houdini and currently Craft Sportwear, a trail running brand cashing in on the newish wave of niche purpose sportswear, headlined by billion dollar brands On running, and Hoka. In this epis...