The "It's True" Ad Copy Hook
DTC Podcast
English - May 20, 2020 18:14 - 27 minutes - 37.4 MB - ★★★★★ - 27 ratingsMarketing Business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
🚀🔪AKNF #5 is LIVE 🚀🔪
This week we discuss:
🧔🏻 Nick Shackelford's "It's True" ad copy hook and our experiment testing it across most of our clients campaigns
👟We bought Vessi shoes and this happened (experiential marketing)
🛠Anthony Ulwick's concept of Jobs to Be Done and how that should impact how we think of and talk about all our products
🍫Rogers Chocolate, Accountants and the big Covid Pivot Winners