Ep 15: Advanced Lead Generation in 2020 (and Server to Server Tracking Tips)

DTC Podcast

English - May 26, 2020 17:52 - 35 minutes - 49.1 MB - ★★★★★ - 27 ratings
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Previous Episode: Ep 14: Kickstarter For Jeans - Duer Denim

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In this cast we invite longstanding team member Brett to join us. We talk about what's working in lead generation, and the holistic approach to multi-touch marketing you need to make things work in today's environment. We also talk about what Ecommerce entrepreneurs can learn from lead generators and vice versa

What's Working with Lead Gen in 2020
Benefits from Lockdown for Lead Generation
How has Lead Generation Evolved in the last 5 years
Optimium form length (push the info onto the phone)
Multi-touch marketing for lead gen (incorporating SMS + Push)
Lead Generation Ad Content (What Works?)
Which Niches are Popping for Lead Gen?
Automation and aggregation in the Lead Gen space
Telemedicine Client with multiple Touchpoints
Server to Serve Tracking - Benefits, what it enables, how to set it up
Main takeaways: Smarter customers and more automated middlemen

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