DTC Podcast
645 episodes - English - Latest episode: 19 days ago - ★★★★★ - 26 ratingsWeekly discussions between disruptive direct to consumer ecommerce brands and our amazing team about marketing, funnels, and everything scaling related. Subscribe to our newsletter for highlights and step by step tactical insights 👉🏻 📦 directtoconsumer.co
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Episodes
Ep 215: AKNF - How Unilever Launches New Products in 39 Days with Selina Sykes, Elliot Roazen and Rob and Dan from Pilothouse.
July 01, 2022 20:13 - 37 minutes - 85.2 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to All Killer No Filler on the DTC Podcast. When we first started DTC Podcast, we quickly realized we'd captured the right audience when Elliot from Unilever's Uncovery first reached out. Since then we've stayed in close touch, and have even found a way to partner with the CPG giant, to help launch new products with their Uncovery Division, run by VP New Business Development Selina Sykes. Today we went deep on how Unilev...
Ep 214: Death Wish Coffee's Will Critcher Spills The Beans
June 27, 2022 13:00 - 53 minutes - 49.8 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast, I’m Eric Dyck Today we’re caffeinating with Death Wish Coffee’s Ecommerce Director Will Critcher. https://deathwishcoffee.com Death Wish Coffee is an amazing DTC brand, starting in 2012 as the world’s strongest coffee, and growing into 8 figures and massively accelerating during the pandemic when we all turned to the bean to keep us going. Will is a performance marketing veteran, so this podc...
Ep 213: AKNF - Today's All Killer No Filler DTC Podcast is all about Google and Meta's paths to Privacy Centric Tracking.
June 24, 2022 18:08 - 26 minutes - 59.6 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Today's All Killer No Filler DTC Podcast is all about Google and Meta's paths to Privacy Centric Tracking. Work with Pilothouse ➝ https://pilothouse.co We were recently sent Google's documentation on their timeline to go cookie-free, as well as all the steps they're taking to build a suite of tracking tools that leverage first party data and deep AI machine learning to model consumer behavior. This podcast features Saul from Pilot...
Ep 212: Making memories of NYC into Candles (and killing it on TikTok) with Erica Werber from Literie Candle
June 20, 2022 19:27 - 37 minutes - 34.7 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast…today we’re talking with Erica Werber, founder and CEO of Literie candle which aims to capture the unique olfactory experiences of New York City in candle form. Today’s podcast has notes of fresh cut grass and includes: How New York’s bad smell became a business changing PR hit How to actually capture and reproduce, the smell Hot roasted nuts, and a house in the hamptons, and the US Open. Lite...
Ep 211: AKNF - 30 Day TikTok Ads Startup Plan
June 17, 2022 16:25 - 32 minutes - 75.1 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Today's All Killer No Filler episode of the DTC Podcast covers all the steps you need to take to get your brand launched on TikTok Ads. Get your first 30 days on TikTok covered by Pilothouse (plus a super secret special offer) ➝ https://pilothouse.co/contact-us The first 30 days are very important. We have launched brand after brand to get a feeling for how to start on platform. We have also had the pleasure of meeting with our Tik...
BONUS: AdRoll Bakes Up A Solution to the 3rd Party Cookie-pocalypse
June 15, 2022 17:22 - 35 minutes - 32.7 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast: Today we’re rolling with Lizzie Chapman, VP of Partnerships at Adroll. Get started with Adroll ➝ https://adroll.com Today’s cast is a deep dive into the coming third-party cookie-pocalypse in 2023 when Chrome has promised to fully end all 3rd party cookies for tracking. What exactly is a cookie, and what happens when they go away? A review of what Google is doing to replace cookies for audien...
Ep 210: Revenue regeneration: Growing 20-30% month over month with stem cell skincare brand Clearstem
June 13, 2022 15:53 - 36 minutes - 33.7 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast, I’m Eric Dyck. Today we’re diving in with Danielle Gronich and Kayleigh Cristina, the co-founding duo of fast growing skincare brand ClearStem. https://clearstemskincare.com Clearstem is a next generation solution for Acne, who’s purpose is best summarized by their tag line: Anti-Acne products age you Anti-Aging products cause acne That's why we created CLEARSTEM After personally helping th...
Ep 209: AKNF - “We Sold Out Feta Globally” TikTok’s Andrea DiDomizio on Mastering the FYP
June 10, 2022 16:50 - 15 minutes - 35.3 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast, I’m Eric Dyck For today’s All Killer No Filler edition, we’re serving up a TikTok exclusive. One of the highlights of our Vancouver Live event in May, was that TikTok’s Brand Partnership Manager and her team flew out from Toronto to rub elbows and speak at the event. Work with Pilothouse➝ https://pilothouse.co Meet Andrea Di Domizio, from TikTok. In this short, but super informative presentat...
BONUS: Aviator Nation Drives Over $10 Million in Apparel Sales with their Tapcart App with Curtis Ulrich and Eric Netsch.
June 08, 2022 15:27 - 37 minutes - 34.3 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast: Tech Stack edition, where today I’m over the rainbow excited to talk with the Ecommerce Director of one of my favorite apparel brands, Aviator Nation. Build your app ➝ https://tapcart.com/dtcpod Join the nation ➝ https://aviatornation.com High quality garments, sun soaked in California nostalgia that help you feel like a rockstar every time you put on a hoodie. Curtis Ulrich has been part Avi...
Ep 208: Greasy Affiliate SEO with Connor Meakin from Bluebird Provisions Bone Broth
June 06, 2022 17:57 - 38 minutes - 35.8 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I’m Eric Dyck Today we’re getting Greasy with Connor Meakin from Bluebird provisions diving deep on the SEO strategy he’s used to scale to over 50K monthly unique visitors over the past two years. https://bluebirdprovisions.co This episode contains Connors’ SEO Playbook, including his skyscraper strategy, as well as several high value, slightly greasy, tactics for increasing page rank, backlinks ...
Ep 207: AKNF - Why Amazon?
June 03, 2022 20:16 - 25 minutes - 57.4 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Today's All Killer No Filler podcast drills in on the TRUE value of Amazon as a channel, with Rob and Clifford from the Pilothouse Amazon Team. Work with Pilothouse ➝ https://Pilothouse.co This podcast covers: The value of Amazon as a channel Capturing ‘problem aware’ BOF traffic Capture Brand Aware customers already shopping on Amazon What brands get wrong When is Amazon not the right fit Creating a market vs capturing exist...
BONUS: Put Machine Learning and AI to work for your brand with Black Crow AI
June 01, 2022 16:00 - 27 minutes - 25.5 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, Tech Stack edition, I’m Eric Dyck Today we’re going deep with Richard Harris, CEO and founder of Black Crow AI, a machine learning platform that predicts every visitor’s likelihood to buy, in real time as they shop. https://blackcrow.ai Richard has been building business intelligence and working with AI for close to a decade and is a treasure trove of information about this wildly interesting topi...
Ep 206: $50K to $21 Million: How Noa Home Scales Furniture Globally (and 4x ROAS Profitably)
May 30, 2022 16:06 - 46 minutes - 42.7 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Noahome.com Today we're chatting with Noa Home Furnishings founder Jeremy Kopek about his company's incredible growth journey, that started with a $50K investment, a completely soiled pallet, a clever international strategy, and a burning desire to re-invent how furniture is sold online. Listen to this podcast to learn: Why starting in international markets can be your best play (think 60% lower cpms for starters) How Jeremy mana...
Ep 205: AKNF - Roast my funnel -- Top CRO Bottlenecks with Pilothouse's Liam, Evan, and Kyle
May 27, 2022 14:00 - 22 minutes - 52 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Today on Part two of our Pilothouse Audit Series we cover the final section of the Audit offering: Customer Experience. Ready for your Pilothouse Audit? ➝ https://pilothouse.co Kyle, Liam, and Nate provide tactical advice about funnel congruency, offer construction, presell page strategy and lots more in this value packed episode that covers: What is CRO? Bottleneck Mapping & Flow Optimizations Prospecting & Retargeting Landing ...
Ep 204: $100 Million+ in Vancouver-Based DTC Sales: Duer, Tru Earth, Blume, Monos and Black Crow AI [Live Panel]
May 23, 2022 14:00 - 33 minutes - 76.7 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to a VERY special edition of the DTC Podcast, I’m Eric Dyck Today you’re invited to listen in on the panel we hosted last week in Vancouver, BC, where we packed in 150 of the west coast’s top DTC entrepreneurs and marketers for a live podcast and some facetime with with their local peers. We wanted to know if the world was ready for Real Live Events, and our hypothesis was glowingly confirmed with what turned out to be a re...
Ep 203: AKNF - 19 Point Audit on Traffic and Creative with Pilothouse's Liam, Evan, and Kyle
May 20, 2022 14:30 - 34 minutes - 78.1 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Today we're jamming with Liam who's building out Pilothouse's DTC Audit product. Get a Pilothouse Audit ➝ https://pilothouse.co/contact-us We got Liam and Evan to share the 21 points that Pilothouse looks at every time they launch client, or perform a traffic and creative audit for a brand. Listen in to hear the full structure, plus lots of best practices around Incrementality Facebook Attribution & Cross-referencing with Google...
BONUS: Growing your Shopify store from $5 to $30M with Richpanel
May 18, 2022 18:22 - 25 minutes - 23.7 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I’m Eric Dyck, today we’ve got a Tech Stack episode featuring Bumpboxx and Rich Panel. Fix your customer service! ➝ https://richpanel.com Get a sweet customized boombox ➝ https://bumpboxx.com You’ll meet Christina Ebersole, Customer Service Manager from Bumpboxx and Amit RG, CEO of Richpanel to hear Bumpboxx drove $150K from customer service alone, with 20% of that coming from Self Service. This ...
Ep 202: 5x Your Revenue with a Facebook Group, 40 new creatives a week, and an app with Ash Melwani from Obvi Collagen.
May 16, 2022 17:54 - 46 minutes - 43 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I’m Eric Dyck, and today we’re talking with Ash Melwani, cofounder of Obvi collagen Obvi is disrupting the nearly $10 Billion dollar collagen industry, standing apart from the competition by building a deeper connection to its customers through branding, community, and a gamified customer experience. https://myobvi.com In 2022 Obvi’s aiming to 5x its revenue from just two years earlier in 2020 and...
Ep 201: AKNF - Top 5 Copy Styles for Facebook Ads with Nate and Taylor from Pilothouse
May 13, 2022 17:23 - 20 minutes - 47.3 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to All Killer No Filler DTC Podcast -- Today we're catching up with Pilothouse Facebook Ads team leads, Nate and Taylor to discuss the five copy styles they test with almost every campaign we run. Work with Pilothouse: https://www.pilothouse.co/contact-us Let us know what you think! Possible Copy Styles: Short and sweet - concise single line with your most powerful angle 3 paragraph - easy to read, can tell a story Hook...
Ep 200: SMS is no longer optional with Sophie Baer, Win Brand Group’s Retention Director (and Automation Overlord)
May 09, 2022 15:53 - 38 minutes - 36 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, Today we’re getting in the win column with Win Brands Group Director of Retention Sophie Baer. https://winbg.com Win is an omnichannel retail platform that specializes in buying and building category-defining brands, like: Qalo, Homesick Candles, Gravity Weighted Blankets, and Love Your Melon headwear. Sophie oversees CRM management, email marketing, SMS marketing, and lead generation, and collab...
Ep 199: AKNF - The Creator's Perspective and how to get 20% Click to Conversion Rates On Organic Content
May 06, 2022 14:11 - 32 minutes - 73.7 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to All Killer, No Filler. Today we're talking with two budding creators that we work with across multiple fronts at DTC, Pilothouse, and Helmkin about what makes great organic content, as well as advertising content. https://www.tiktok.com/@b_turner50 https://www.tiktok.com/@marinarossa_ Work with Pilothouse: https://pilothouse.co Work with Pilothouse: https://pilothouse.co Subscribe to DTC Newsletter - ht...
Ep 198: Perry Belcher on Ecom Tripwires, Premiums, and Making Sure the Cheese is Worth the Squeeze
May 02, 2022 14:36 - 58 minutes - 54.4 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast, today I was lucky enough to interview a legend in the marketing space, and someone I’ve learned a huge amount from over the years, Perry Belcher. You may know Perry as a co-founder of Digital Marketer, as well as Traffic and Conversion summit, or as the legendary sales and copy expert behind several hundred million in ecommerce sales. Why the squeeze is on for retailers, and what you can do to ...
Ep 197: AKNF - How to hit targets on day 1 of the drop with Maddle and Pilothouse
April 29, 2022 21:54 - 41 minutes - 96 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Today's All Killer No Filler Podcast features Founder and CEO Julian Methot as well as Head of Ecommerce, Georges Thébault-Dagher, for Maddle Paddle Boards. Armed with incredible product design that drills in on the ideal paddle board lifestyle, Maddle has had an incredibly successful launch that combined a contest, with a VIP product launch that worked so well, Maddle hit it's April targets on April first. Grab a maddle and st...
Ep 196: Ecommerce SEO in Three Simple Steps with Kevin Miller from Gr0.com
April 25, 2022 14:21 - 29 minutes - 27.5 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast I’m Eric Dyck. Today we’re growing organically with Kevin Miller, co-founder and CEO of Gr0, a fast growing SEO company focused on help DTC Brands succeed with SEO. https://gr0.com We talked about: Not quitting SEO too early, and how to create a plan and a goal you can stick with How to approach high competition keywords, and the insane Only Fans angle Kevin’s simple three pronged approach pr...
Ep 195: AKNF - Cut your CaC in Half with THIS UGC Strategy ft. Courney Toll from Nori and Angela from Pilothouse
April 23, 2022 04:55 - 32 minutes - 74.7 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to All Killer, No Filler! Nori is the innovative iron and steamer that's taken the fashion world by storm in just the past 11 months. Nori is iron spelled backward, but Courtney is a forward thinker when it comes to performance brand growth. https://nori.co That's why she partnered up with Angela and Pilothouse to produce a high volume of creator-focused UGC ads that Nori is using to halve their customer acquisition cost a...
Ep 194: Building a 7-Figure Business in Sub-Two Years with Peachy Shapewear's Corey Nicholson
April 18, 2022 14:00 - 35 minutes - 33 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast, I’m Eric Dyck. Today’s podcast is with 20-year-old marketing phenom and Co-founder of Peachy Shapewear, Corey Nicholson. We'll cover: How Corey built a 7-figure business in less than two years Simple funding options for startups No-nonsense email marketing tactics Web3 predictions, and much more. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.l...
Ep 193: AKNF - 8X Your Ad Spend With A Stacked Offer for Mothers' Day
April 17, 2022 23:22 - 21 minutes - 49.8 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to All Killer, No Filler. Today we're talking with Pilothouse Senior Facebook Media Buyers Nate and Taylor about what's working best in the world of meta Advertising. ▪ Why you need to make a killer offer today (for Mothers) ▪ What Facebook is giving six-figure ad credits to test (FB/IG Shops and Catalogs) ▪ What grinds our gears about Meta Ad buying experience Craft your killer offer, and work with Pilothouse to scale it...
Ep 192: Spike Your Conversion Rates With Editorial PR In Your Ads -- Dreamday's Lauren Kleinman Pioneers Affiliate PR
April 11, 2022 14:00 - 44 minutes - 41.4 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast, I’m Eric Dyck. Today’s podcast is with PR/Content Marketing visionary Lauren Kleinman, founder of Dreamday PR, and The Quality Edit. With Dreamday, Lauren’s pioneered the concept of performance PR, connecting the best brands, with the best publishers on a fully performance, affiliate only basis. From one content marketer to another, I have to say I how impressed I am with what Lauren’s put toge...
Ep 192: Dreamday and The Quality Edit’s Lauren Kleinman Pioneers A New Model for Performance PR and Publishing
April 11, 2022 14:00 - 44 minutes - 41.4 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast, I’m Eric Dyck. Today’s podcast is with PR/Content Marketing visionary Lauren Kleinman, of Dreamday PR and The Quality Edit. With Dreamday, Lauren’s pioneered the concept of performance PR, connecting the best brands, with the best publishers on a fully performance, affiliate only basis. From one content marketer to another, I have to say I how impressed I am with what Lauren’s put together, and...
Ep 191: AKNF - Generate 100,000 Emails in One Week with Jordan and Grayson from Pilothouse
April 08, 2022 16:49 - 28 minutes - 66.3 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Today we're tackling Lead Gen for Ecom Brands, why it's so important, best practices for building "an email farm", and how to generate 100,000 leads in a week. Work with Pilothouse➝ https://pilothouse.co You'll learn the biggest mistakes that brands make with Lead Generation, why you shouldn't be obsessed with CPL (cost per lead) and how to make 2022 your best lead gen year ever. Subscribe to DTC Newsletter - https://dtcnews.link/...
Ep 189: AKNF - Are you still using Facebook's On Platform Metrics (and when to SLAM SPEND)
April 06, 2022 14:47 - 24 minutes - 55.7 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to All Killer No Filler. Today's episode topic came from Pilothouse senior media buyer Grayson's observation that many advertisers in the space are still using Facebook Ads on platform metrics as their primary source of truth. Work with us https://pilothouse.co This podcast covers: Why so many advertisers lean heavily on FB's on platform metrics What to use instead Why it still takes a human, and at least 5 tab...
Ep 190: 100 Million TikTok Views Slapping the Marshmallow with TheMarshmallow.co's Joel Twyman
April 04, 2022 14:00 - 41 minutes - 38.6 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast, I’m Eric Dyck. Today we’re getting all soft and gooey with Joel Twyman, co-founder of TheMarshmallow.co Having experienced moderate growth in Australia throughout 2020 and 2021, Joel started dabbling with TikTok organic posts in late 2021. It took him three videos to go viral for the first time and have to date gathered over 100million video views on their content, and grown over 2000% in sales....
Ep 189: AKNF - Are you still using Facebook's On Platform Metrics?
April 01, 2022 19:38 - 24 minutes - 55.7 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to All Killer No Filler. Today's episode topic came from Pilothouse senior media buyer Grayson's observation that many advertisers in the space are still using Facebook Ads on platform metrics as their primary source of truth. Work with us https://pilothouse.co This podcast covers: Why so many advertisers lean heavily on FB's on platform metrics What to use instead Why it still takes a human, and at least 5 tab...
Ep 189: AKNF - Are you still using Facebook's On Platform Metrics? (and when to SLAM SPEND)
April 01, 2022 14:00 - 24 minutes - 55.7 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to All Killer No Filler. Today's episode topic came from Pilothouse senior media buyer Grayson's observation that many advertisers in the space are still using Facebook Ads on platform metrics as their primary source of truth. Work with us https://pilothouse.co This podcast covers: Why so many advertisers lean heavily on FB's on platform metrics What to use instead Why it still takes a human, and at least 5 tab...
Ep 188: If You Shelve It, Will They Come? With fractional CMO Bryan Holladay
March 28, 2022 14:00 - 1 hour - 57.8 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I’m Eric Dyck. Today’s podcast is with Bryan Holladay, who is a fractional CMO for three different home goods and apparel companies. Bryan is a long time performance marketer with a skill set on paid social that makes him dangerous, and a strategic mind for the broader picture that really sets him apart. Today we dive in on: What the day to day of a fractional CMO looks like and exactly how he inte...
Ep 187: AKNF - Drink Marquis drives 3x velocity on Amazon with a rebrand, and Pilothouse Amazon
March 25, 2022 18:28 - 24 minutes - 56.2 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Today's All Killer No Filler podcast features Zach Volpo, Director of Marketing for Marquis (https://drinkmarquis.com), and Rob + Takai from Pilothouse Amazon. You'll hear: Zach's biggest learnings, and headaches when it comes to scaling a beverage How BOGO gets us the velocity we crave The benefits of the rebrand to the Amazon ecosystem Why responsible caffeination is sweeping the nation Subscribe to DTC Newsletter - https://d...
Ep 186: Why Personalization Might Be The Biggest Opportunity in DTC with Eric Ji Sun Wu, Co-Founder of Gainful
March 21, 2022 14:00 - 41 minutes - 94 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast. Today we’re making gains with Eric Ji Sun Wu, CEO and Co-founder of Gainful, a fully personalized health and supplementation company, currently disrupting the $20 BN global protein powder market. https://gainful.com This podcast is a deep dive into the true meaning of personalization when it comes to both product and marketing. You’ll hear: Why you can only buy Gainful by taking their quiz ...
Ep 186: Why Personalization Might Be The Biggest Opportunity in DTC with Eric Ji Sun Wu, CEO and Co-Founder of Gainful
March 21, 2022 14:00 - 41 minutes - 94 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast. Today we’re making gains with Eric Ji Sun Wu, CEO and Co-founder of Gainful, a fully personalized health and supplementation company, currently disrupting the $20 BN global protein powder market. https://gainful.com This podcast is a deep dive into the true meaning of personalization when it comes to both product and marketing. You’ll hear: Why you can only buy Gainful by taking their quiz ...
Ep 185: AKNF - Efficient Amazon Ads Spend Through Deep Segmentation with Clifford and Rob from Pilothouse's Amazon squad
March 18, 2022 16:03 - 23 minutes - 53.1 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Rob and Clifford from Pilothouse recently attended a large Amazon vendor show, and the word everyone kept bringing up was efficiency. Everyone's looking for their Amazon Ad Spend to be more efficient. This podcast explains how to achieve Amazon Ads efficiency this through deep product listing segmentation: Work with Pilothouse Amazon ➝ https://pilothouse.co As Clifford details: Recently we've been REALLY segmenting keywords hard ...
Ep 184: The Fast Road to 8 Figures with Jones Road Beauty's Cody Plofker
March 14, 2022 14:00 - 40 minutes - 37.6 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast, I’m Eric Dyck. Today we’re throwing down with Director of Ecommerce for Jones Road Beauty, Cody Plofker. https://jonesroadbeauty.com/ When makeup icon Bobbi Brown sold namesake cosmetic company to Este Lauder she quickly realized she didn’t want to work for a billion dollar conglomerate. Soon after she started Jones Road Beauty with the idea that less is more, capitalizing on more naturalistic...
Ep 183: AKNF - Doubling TikTok Ad Spend With The TikTok Creative Flywheel
March 11, 2022 16:08 - 24 minutes - 55.4 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Join Eric as he chats with Spencer and Nikita from Pilothouse about the process they're using to scale clients on TikTok Ads. TikTok has announced their plans to double their TikTok ads business in 2022, so let's focus on what Pilothouse is doing to help them hit this goal 😀 Listen to the podcast for full details, but here in all it's glory is the TikTok Creative Flywheel that Pilothouse is using to improve on Black Friday number...
Ep 182: Molly Garraway on Growing a CX Team to 100, and Then Starting from Scratch with LoveSeen
March 07, 2022 17:21 - 49 minutes - 45.5 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast, I’m Eric Dyck today we present a true story about fake eyelashes with Molly Garraway, Head of Customer Experience at LoveSeen, lashes for those looking for a more naturalistic flare. https://loveseen.com Molly is a CX Bawse with four years experience leading the CX team at The Farmer’s Dog and Growing it to over 100. With LoveSeen, Molly’s back in the trenches and building out a CX team and str...
Ep 181: AKNF - Bump Your Email Revenue 10% This Month with Jordan Gordon, Head of Email at Pilothouse
March 04, 2022 23:57 - 26 minutes - 60.6 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Bump Your Email Revenue 10% This Month with Jordan Gordon, Head of Email at Pilothouse Today's All Killer No Filler Podcast with Pilothouse is all about simple tactical things you do to increase your revenue from email asap. Just employ the learnings from any of these discussions, and you should see a noticeable boost. Work with Jordan ➝ https://pilothouse.co You'll hear: No more blanket coupons, segment your audience for less di...
Ep 180: Restructuring Google Ads for Customer Avatars with Sean McGinnis from Kuru Footwear
February 28, 2022 20:15 - 47 minutes - 44.4 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast, I’m Eric Dyck today we’re diving deep with Kuru footwear CMO Sean McGinnis who’s helped the pain-free footwear brand break out of a growth slump and reach new heights last year. https://Kurufootwear.com Sean is a deeply structured, strategic marketer who’s focus on Google search marketing architecture has paid massive dividends since he began. In this podcast you’ll hear How a sketch in grade...
Ep 179: AKNF - 9 Figure Mega Growth with Mushroom Coffee, FourSigmatic's Rick Cadote and Pilothouse Jam On What's Working
February 25, 2022 16:39 - 31 minutes - 73.2 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Try Foursigmatic Mushroom Coffee - https://foursigmatic.com Today we’re here with Head of Growth Rick Cadotte of FourSigmatic makers of functional coffee, made from mushrooms, as well as Pilothouse founder Kyle Hitchcox, and the Media buying and content duo of Liam and Jocelyn. You'll hear FourSigmatic's growth journey through hypergrowth as well as Rick's unique stamp he's put on things with a little help from Pilothouse. Work wi...
BONUS: Smooth Out Your Cashflow and Extend Your Runway with Settle's Alek Koenig
February 23, 2022 20:16 - 26 minutes - 24.9 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Smooth Out Your Cashflow and Extend Your Runway with Settle's Alek Koenig Today’s DTC Bonus Podcast follows the money, as we go deep on cash flow management with https://Settle.com founder Alek Koenig Settle provides cash flow management for the modern business, allowing you to pay vendors and expenses up front, and finance over time, extending your runway to grow faster. Alek spent four years as the head of credit at Affirm, and ...
Ep 178: 40% Repeat Purchase Rate (Without Email) and True Meaning of Product Market Fit with James Petrellis from Mighty Munch
February 21, 2022 14:00 - 42 minutes - 39 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Check out Mighty Munch: https://mightymunch.com Hello and welcome to the DTC Podcast, I’m Eric Dyck Today I’m catching up with my good friend James Petrellis, a ten year performance entrepreneur who started his pet brand, Mighty Munch four years ago and after several product iterations, has just found true product market fit, and is on pace for a highly profitable 8 Figure revenue 2022. Mighty munch’s epic product market fit journ...
Ep 177: AKNF - Email Cohort KungFu with Jordan Gordan from Pilothouse
February 18, 2022 19:39 - 23 minutes - 53.2 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Work with Pilothouse -> https://pilothouse.co Today we're geeking out on email cohorts with new Head of Email and Customer Retention Jordan Gordan (JOGO). We cover: Why every funnel is a leaky funnel Why your most recent purchases are your best purchasers Why you need to cohort differently during Growth at Any Cost and Growth a reasonable costs stages of your business Why Black Friday looks like a Pig in a Python Who cohort an...
Ep 176: Mascots in the metaverse - how to make NFTs work for your DTC brand with OffLimits CEO Emily Elyse Miller
February 14, 2022 01:00 - 48 minutes - 44.9 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup https://www.eatofflimits.com/ Hello and welcome to DTC Podcast, I’m Eric Dyck Today we’re going out of bounds to chat with Emily Elyse Miller, Founder, and CEO of Offlimits Cereal. In a world full of rules, Emily does what's OffLimits. Unlike what you find in the cereal aisle, OffLimits gives the middle finger to breakfast as we know it. This podcast is a deep dive into the power that mascots can bring your brand, helping you eng...
Ep 175: AKNF - $80K Days and Scaling to Exit - Henry De Zoete from Look After My Bills
February 12, 2022 00:05 - 38 minutes - 87.2 MBSubscribe to DTC Newsletter - https://dtcnews.link/signup Join Pilothouse Founder Kyle Hitchcox and Henry De Zoete from Look After My Bills on this wide-ranging conversation about how to build, scale, and exit your DTC brand. LookAfterMyBills.com Kyle and Henry go deep on some of the outrageous tactics that Pilothouse deployed to help scale Look After My Bills to millions of UK homeowners over the past couple of years, and how this incredible growth trajectory lead to an exciting, and luc...