Ep 192: Dreamday and The Quality Edit’s Lauren Kleinman Pioneers A New Model for Performance PR and Publishing

DTC Podcast

English - April 11, 2022 14:00 - 44 minutes - 41.4 MB - ★★★★★ - 27 ratings
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Hello and welcome to the DTC Podcast, I’m Eric Dyck. Today’s podcast is with PR/Content Marketing visionary Lauren Kleinman, of Dreamday PR and The Quality Edit.

With Dreamday, Lauren’s pioneered the concept of performance PR, connecting the best brands, with the best publishers on a fully performance, affiliate only basis.

From one content marketer to another, I have to say I how impressed I am with what Lauren’s put together, and with the value she gives in this cast.

We’ll cover

The Buzzfeed Breakthrough, How using Editorial PR in ads can help you convert better
Which affiliate technology platforms Lauren prefers to work with
Why affiliate marketing works better than pay to play, for PR
How to sell Condé Nast and Vogue on partnering with you
How Lauren Co-founded The Quality Edit with the former Head of Growth from Ritual, and scaled to 350K monthly uniques without paying a penny on adspend

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