Ep 198: Perry Belcher on Ecom Tripwires, Premiums, and Making Sure the Cheese is Worth the Squeeze

DTC Podcast

English - May 02, 2022 14:36 - 58 minutes - 54.4 MB - ★★★★★ - 27 ratings
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Previous Episode: Ep 197: AKNF - How to hit targets on day 1 of the drop with Maddle and Pilothouse

Next Episode: Ep 199: AKNF - The Creator's Perspective and how to get 20% Click to Conversion Rates On Organic Content

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Hello and welcome to the DTC Podcast, today I was lucky enough to interview a legend in the marketing space, and someone I’ve learned a huge amount from over the years, Perry Belcher.

You may know Perry as a co-founder of Digital Marketer, as well as Traffic and Conversion summit, or as the legendary sales and copy expert behind several hundred million in ecommerce sales.

Why the squeeze is on for retailers, and what you can do to make sure the cheese is worth the squeeze
What ecommerce people can learn from direct marketers
You may be making offers to your customers, but are you leveraging premiums and bonuses as well?
How the football phone saved Sports Illustrated
What the future holds for AI, and how Perry uses AI copywriting already
Down the rabbit hole and through to the silver lining of the semi dismal economy we’re facing

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