Ep 203: AKNF - 19 Point Audit on Traffic and Creative with Pilothouse's Liam, Evan, and Kyle

DTC Podcast

English - May 20, 2022 14:30 - 34 minutes - 78.1 MB - ★★★★★ - 27 ratings
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Previous Episode: BONUS: Growing your Shopify store from $5 to $30M with Richpanel

Next Episode: Ep 204: $100 Million+ in Vancouver-Based DTC Sales: Duer, Tru Earth, Blume, Monos and Black Crow AI [Live Panel]

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Today we're jamming with Liam who's building out Pilothouse's DTC Audit product.

Get a Pilothouse Audit ➝ https://pilothouse.co/contact-us

We got Liam and Evan to share the 21 points that Pilothouse looks at every time they launch client, or perform a traffic and creative audit for a brand.

Listen in to hear the full structure, plus lots of best practices around

Incrementality
Facebook Attribution & Cross-referencing with Google Analytics
UTMs audit
Naming Convention Hacks
Pixel & CAPI Implementation
Shopify Efficiency Mapping
Pilot Testing & Discovering Angles
Annualized testing Strategy
Audience Matrix Testing
Leveraging Owned Audiences
Comment Moderation
Prospecting & Retargeting Ecosystem
TOF/MOF/BOF Audiences & Exclusions
Consolidated Scale VS. Testing Campaigns
Budget Management - Vertical And Horizontal Scale
Leveraging Dynamic Ads
Influencer Dark Posting & Whitelisting

Stay tuned for Part 2 of the Pilothouse Audit series when we discuss everything that goes into a CRO and Customer Experience Audit.

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