Ep 201: AKNF - Top 5 Copy Styles for Facebook Ads with Nate and Taylor from Pilothouse

DTC Podcast

English - May 13, 2022 17:23 - 20 minutes - 47.3 MB - ★★★★★ - 27 ratings
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Previous Episode: Ep 200: SMS is no longer optional with Sophie Baer, Win Brand Group’s Retention Director (and Automation Overlord)

Next Episode: Ep 202: 5x Your Revenue with a Facebook Group, 40 new creatives a week, and an app with Ash Melwani from Obvi Collagen.

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Welcome to All Killer No Filler DTC Podcast -- Today we're catching up with Pilothouse Facebook Ads team leads, Nate and Taylor to discuss the five copy styles they test with almost every campaign we run.

Work with Pilothouse: https://www.pilothouse.co/contact-us

Let us know what you think!

Possible Copy Styles:

Short and sweet - concise single line with your most powerful angle
3 paragraph - easy to read, can tell a story
Hook + emoji list + CTA - really disruptive
Long-form with testimonials - one brand we work with has seen lots of success with 3 paragraphs of benefit breakdowns and hooks and then 3 reviews underneath
Question and answer - throwing yourself an alley oop pass off the backboard could be an analogy - can be incredibly punchy and impactful

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