Ep 186: Why Personalization Might Be The Biggest Opportunity in DTC with Eric Ji Sun Wu, Co-Founder of Gainful
DTC Podcast
English - March 21, 2022 14:00 - 41 minutes - 94 MB - ★★★★★ - 27 ratingsMarketing Business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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Hello and welcome to the DTC Podcast.
Today we’re making gains with Eric Ji Sun Wu, CEO and Co-founder of Gainful, a fully personalized health and supplementation company, currently disrupting the $20 BN global protein powder market.
This podcast is a deep dive into the true meaning of personalization when it comes to both product and marketing.
You’ll hear:
Why you can only buy Gainful by taking their quiz
what most brands get wrong about personalization
The quiz that launched a million dynamic messages
The true value of a Y-Combinator Experience
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