BONUS: AdRoll Bakes Up A Solution to the 3rd Party Cookie-pocalypse

DTC Podcast

English - June 15, 2022 17:22 - 35 minutes - 32.7 MB - ★★★★★ - 27 ratings
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Previous Episode: Ep 210: Revenue regeneration: Growing 20-30% month over month with stem cell skincare brand Clearstem

Next Episode: Ep 211: AKNF - 30 Day TikTok Ads Startup Plan

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Hello and welcome to the DTC Podcast: Today we’re rolling with Lizzie Chapman, VP of Partnerships at Adroll.

Get started with Adroll ➝ https://adroll.com

Today’s cast is a deep dive into the coming third-party cookie-pocalypse in 2023 when Chrome has promised to fully end all 3rd party cookies for tracking.

What exactly is a cookie, and what happens when they go away?
A review of what Google is doing to replace cookies for audience targeting and retargeting
How Adroll’s email tool allows for massive gains in conversion rate

I’m feeling hungry already, on with the show….

Get started with Adroll ➝ https://adroll.com

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