Ep 231: AKNF - Are your emails getting delivered? Plus a Nine Email Sequence for Black Friday

DTC Podcast

English - August 26, 2022 13:51 - 23 minutes - 53.5 MB - ★★★★★ - 27 ratings
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Previous Episode: BONUS: Are you measuring your actual growth? Rockerbox's Ron Jacobson on true incrementality

Next Episode: Ep 232: Kuru Footwear Scales Meta Ad Spend 350%! Sean McGinnis On How They Did It

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Welcome to All Killer No Filler. Today like a hot rock, Jordan G from Pilothouse dropped into the AKNF Studio to discuss the critical topic of email deliverability as well as laying out his exact 9 email, multi-offer email sequence for Black Friday.

You'll learn:

How to monitor your deliverability and why lots of brands' emails never reach the inbox

Why you shouldn't send two days in a row without cannibalizing your clicks

How to use exclusions on your campaigns to make sure you're sending Gmail the right deliverability signals

Sound too complex? Just work with Pilothouse ➝ https://pilothouse.co

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