Ep 223: AKNF - Raising ROAS on Google Ads from 2.6 to 4.3 with Performance Max Campaigns

DTC Podcast

English - July 29, 2022 20:14 - 19 minutes - 43.8 MB - ★★★★★ - 27 ratings
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Previous Episode: DTC Future Proof - AI and the Future of Marketing with Richard Harris from Black Crow AI

Next Episode: Ep 224: The Incrementality mentality with Ryan McKenzie from Tru Earth [Free C-Suite Mentor Preview]

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Welcome to All Killer No Filler!

The title of this podcast is cheeky, considering that Saul's (Head of Google Ads Services at Pilothouse) main message for advertisers considering PMax campaigns is to be cautiously optimistic, while still keeping a firm hand on all the variables. You'll learn:

What is a Pmax Campaign?

Will PMax Campaigns eat into my existing keyword campaigns

Are media buyers out of job with PMax?

What to make of Google's Q2 results

Work with Pilothouse Google ➝ https://pilothouse.co

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