DTC 45: Dropps Eco Detergents, The power of Dad Bod and a Cohesive CX

This week on the podcast, we have Dropps CMO Elena Lécué.

Dropps is a household cleaning brand fighting against toxic pollution, plastic waste, and animal cruelty. Oh, and the dirt in your home.

From packaging to their ingredients, Dropps delivers on their promise!

Here's what you'll hear on the pod:

📦 Eco-product education

📦 Transitioning from retail to DTC

📦 How Dropps struck viral gold TWICE

📦 Why Dropps treats Amazon as a trial channel