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Blume Reframes Puberty with Genius Product Names, Sacred SMS Influencer Gifting
DTC Podcast
English - May 04, 2021 17:45 - 49 minutes - 68.3 MB - ★★★★★ - 27 ratingsMarketing Business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: All Killer No Filler: iOS14.5 is LIVE — and this is how you’ll survive
This week on the podcast, we have Blume co-founder Bunny Ghatrora.
Blume is a women's skincare and self-care company that is eliminating the shame and embarrassment from puberty and growing up.
Did you know that 60% of women felt their self-esteem plummet through puberty? What used to make young girls feel ashamed is being normalized thanks to companies like Blume.
Here's what you'll hear on the pod:
📦 Promoting growth with education
📦 Understand what you want to build by working with available products in the market
📦 How a steady stream of UGC helps to understand what products your customers want
📦 Personifying product goals in product names can improve how customers relate to it
📦 SMS - connecting to your customers on a personal level