๐ All Killer No Filler: Make Email Segmentation Great Again
DTC Podcast
English - March 27, 2021 00:56 - 31 minutes - 43 MB - โ โ โ โ โ - 27 ratingsMarketing Business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Creating a Sustainable Subscription Box Model with Simply Earth
This weekโs All Killer No Filler features Pilothouseโs Email CEO Julien Normand and ace email coordinator Graham Battie, diving deep into the world of email segmentation.
Listen to the entire pod for:
๐ The #1 thing DTC brands get wrong with email segmentation
๐ The three most important types of email segmentation
๐ What is a sunset flow, and how can you use one?
๐ Campaign segmentation for your VIP customers
๐ Launching new products with SMS campaigns
๐ Utilizing predicted next purchase date
Make sure you listen for the teamโs mark-down marketing epiphany! ๐