Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared
98 episodes - English - Latest episode: over 1 year ago -Do you want to know how today's best ecommerce marketers are actually driving growth? Yeah, so do we! So we set out to start this podcast to find out the WHO is making big things happening, and HOW they are doing it.
Join Gen Furukawa as he learns and shares actionable tactics that you can implement in your eCommerce marketing game today!
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Episodes
From Planning to Profit: Using TikTok to Boost Sales for DTC Brands with Bianca Wilmott of Plann
February 15, 2023 16:27 - 24 minutes - 22 MBPlann Website: https://www.plannthat.com/
The Future of Digital Advertising: Insights from Purple Mattress & Stoic Yeti w/Chris Knudsen and Dan Bischoff
February 08, 2023 18:58 - 34 minutes - 31.5 MBStoicYeti is an agency started by the guys who built up Purple Mattress from a Kickstarter campaign to a public company with $700 million/year in revenue in just four years. After spending over $400 million and testing thousands of ads, we’ve developed a proprietary model that combines direct-response video with smart paid media and real-time data feedback. This profitable, rapid-growth formula has resulted in more than $2 billion in sales and 3 billion video views for our clients. ...
Sustainable Success: An Interview with Tray Brunner of Bamboo Ave and Vibe Interior
January 04, 2023 20:13 - 21 minutes - 19.7 MBBamboo Ave: https://bambooave.com/ Vybe Interior: https://vybeinterior.com/
How To Create A Post-Purchase Experience Customers Love, with Kiril Kirilov
December 01, 2022 15:48 - 18 minutes - 16.9 MBRush App: https://www.rush.app/ Kiro on Twitter: https://mobile.twitter.com/heykiro Kiro on Linked In: https://www.linkedin.com/in/heykiro/
How To Grow Your Shopify App, with Deb Mecca
November 18, 2022 18:44 - 32 minutes - 30 MBDeb on Twitter: https://twitter.com/DebMecca Deb on Linked In: https://www.linkedin.com/in/debmecca/ SHOW HIGHLIGHTS: 03:29 How Deb manages the workflow and productivity for 10 apps 10:53 The channel mix that works for acquiring new customers 14:47 How to address negative reviews on the App Store 19:09 The opportunities that Deb sees for new app ideas
How To Personalize An eCommerce Experience To Actually Generate More Leads & Sales, with Eric Melchor of Optimonk
November 03, 2022 13:45 - 28 minutes - 25.7 MBOptimonk: https://www.optimonk.com/ Eric on Linked In: https://www.linkedin.com/in/ericmelchor Eric on Twitter: https://twitter.com/melchor_eric
How BILLY Footwear Became a High-Growth Brand Born from Resilience and Need, with Billy Price
October 26, 2022 17:05 - 24 minutes - 22.2 MBBILLY Footwear: https://billyfootwear.com/ Billy Price on Linked In: https://www.linkedin.com/in/billy-price-aaa7a6157 0:46 The personal experience that changed Billy's life, and career. 10:50 The one channel that has driven much of the growth since Day 1 14:48 How Billy has tested various channels for acquisition 20:31 How Billy identifies, and segments, his audience of customers
How BILY Footwear Became a High-Growth Brand Born from Resilience and Need, with Billy Price
October 26, 2022 17:05 - 24 minutes - 22.2 MBBILLY Footwear: https://billyfootwear.com/ Billy Price on Linked In: https://www.linkedin.com/in/billy-price-aaa7a6157 0:46 The personal experience that changed Billy's life, and career. 10:50 The one channel that has driven much of the growth since Day 1 14:48 How Billy has tested various channels for acquisition 20:31 How Billy identifies, and segments, his audience of customers
Art & Science: How To Optimize Creative and Data to Unlock Profitable Ads, with Will Perry
October 12, 2022 17:06 - 34 minutes - 31.3 MBSHOW HIGHLIGHTS: 06:11 - How Will changes his offer and strategy depending on Order Value 12:22 - How to calculate the break even point for advertising campaigns 16:40 - Why you should send traffic to a long form sales page (and not a product description page) 20:14 - How to evaluate the different growth levers of an ad campaign 27:20 - What is working on TikTok right now LINKS: Will on Linked In: https://www.linkedin.com/in/will-perry-4a483958 Reason Agency: https://www.reasonage...
Why Objection-Based Emails Will Boost Your Sales & Brand, with Danavir Sarria
October 05, 2022 14:00 - 20 minutes - 18.9 MBShow Highlights: 1:10: Danavir's philosophy on email 06:16 How Danavir builds out post-quiz flows 14:01 How to continue generating new email content ideas Find Danavir online: Twitter: https://twitter.com/danavirsarria Linked In: https://www.linkedin.com/in/danavirsarria/
How To Pull Actionable Insights From Your Data, with Brian Eberman, CEO of Zeenk
September 28, 2022 14:00 - 27 minutes - 24.8 MBCheck out Zeenk: Zeenk.com Brian on LinkedIn: https://www.linkedin.com/in/brianeberman/ Brian on Twitter: @beberman
How Two Seasoned Entrepreneurs Are Launching A New DTC Brand…..And Sport
September 21, 2022 13:00 - 26 minutes - 23.9 MBHIGHLIGHTS: 5:35: How Tim & Joe discovered the idea for PaddleSmash 11:35 How to maximize a limited budget and resources to launch PaddleSmash 17:21 What the hardest challenges at the early stage are, and how they are addressing them. 21:37 How affiliate and community building are core marketing strategies. Get your PaddleSmash set! https://paddlesmash.com/
How Strategy Sprints Can Accelerate Your Business Growth with Simon Severino
September 07, 2022 13:00 - 24 minutes - 22.8 MBHIGHLIGHTS 03:07: Overview of how Strategy Sprints are organized over 90 days 12:08 How to accelerate the customer journey from from Awareness To Purchase 17:06 How to avoid falling into the weeds as a leader and stay focused on the big picture NOTES: Learn More About Strategy Sprints: https://www.strategysprints.com/ Simon on Linked In: https://at.linkedin.com/in/simonseverino/en
How To Scale A 4th Generation Family Business Into a DTC Lingerie Brand with Anne Zuckerman
August 31, 2022 13:00 - 17 minutes - 16.3 MBFind Anne Online: https://annezuckerman.com/ https://beziwoman.com/
How Andrew Maff Scaled an 8 Figure ecommerce Brand as a 1-person Marketing Team
August 24, 2022 14:55 - 31 minutes - 29 MBHIGHLIGHTS: 02:11 - How Andrew Scaled To 8 figures as a one-person team 08:24 How to do keyword research to identify easy organic traffic opportunities 15:11 How to approach omnichannel marketing to improve the customer experience 22:03 How to capture customer data from an Amazon purchase LINKS: Blue Tuskr - https://www.bluetuskr.com/ Andrew’s Podcast, The E-Comm Show - https://ecommshow.bluetuskr.com/
The New Tactic Empowers Jordan West Scales His Clothing Brand on Autopilot
August 03, 2022 14:00 - 31 minutes - 28.4 MBHighlights: 04:08 - The framework to understand your Customer Value Journey 12:20 - Why Performance Max is the future of paid marketing 22:57 - How Jordan leveraged SMS Marketing for a $109k campaign 28:31 - Why Ambassadors are still a huge arbitrage opportunity LINKS: upGrowth Commerce - https://upgrowthcommerce.com/ The Kindred Studio - https://shopthekindredstudio.com/ Jordan on Linked In - https://www.linkedin.com/in/jordan-west-marketer
How To Create ROI-Driven Email Marketing That Grows eCommerce Brands
July 08, 2022 20:21 - 37 minutes - 34.5 MBDaniel is Founder at Email Composed, a leading email agency focused on helping eCommerce brands boost their revenue, customer lifetime value and engagement, by utilizing advanced email marketing strategies and automations. Daniel shares tactical approaches to extracing more revenue from email marketing, while maintaining a cutsomer experience that keeps LTV high. If you’re looking to boost your email revenue with a bigger impact and greater scale, this is a great episode to get started! ...
How To Nail The Fundamentals of Influencer Marketing, with Brad Hoos
March 09, 2022 18:34 - 40 minutes - 37.1 MBFind Brad on Twitter: https://twitter.com/bhoos The Outloud Group: https://www.outloudgroup.com/
How To Launch Shoppable Live Streams that Convert, with Sarah Williams
February 17, 2022 14:00 - 27 minutes - 25.5 MBSarah Williams website - https://sarahwilliams.tv/ Sarah on Instagram - https://www.instagram.com/imsarah.williams/?hl=en
How To Create A Customer Acquisition Flywheel with Referral Marketing, with Raul Galera
February 09, 2022 14:00 - 27 minutes - 25.4 MBConnect with Raul on Linked In: https://www.linkedin.com/in/raulgalera/ Referral Candy Website: https://www.referralcandy.com/
How To Turn World-Class Customer Service Into A Revenue Driver, with GQ Fu of LTVplus
February 02, 2022 17:58 - 31 minutes - 28.4 MBLearn more about LTVPlus here: https://www.ltvplus.com/ Say hi to GQ on Linked In: https://www.linkedin.com/in/gq-fu/
How To Get 20% of All Revenue from SMS Marketing - with Attentive’s Blake Imperl
January 24, 2022 14:00 - 30 minutes - 28.4 MBLinks: Blake on Twitter Attentive Mobile Highlights: 04:03 - 3 Fundamentals to building an SMS strategy 15:18 - Why Blake loves how these 2 brands use SMS marketing to drive customer engagement 21:26 - How to use customer data to improve personalization
The Fashion Entrepreneur Building A “Slow Fashion” Sustainable Brand, with Kristi Soomer
January 12, 2022 15:00 - 33 minutes - 30.6 MBLearn More About Encircled: https://www.encircled.co/ Check out Kristi’s podcast on ecommerce and entrepreneurship: https://podcasts.apple.com/ca/podcast/brave-and-boss-entrepreneurs/id1291984421?mt=2
The Accidental Entrepreneur Who Has Sold $30M of Golf Clubs, with Tyler “Sully” Sullivan
January 05, 2022 15:00 - 40 minutes - 37 MBCheck out Sully's new personal blog, with lots of great content to help entrepreneurs get their business off the ground: https://www.sullytyler.com/
The Strategic Framework to Get Your eCommerce Emails Done Right, with Samar Owais
December 15, 2021 15:00 - 28 minutes - 25.7 MBShow Highlights: 01:50: A breakdown of Samar's email audit checklist 10:30 Why Samar creates visual wireframes along with her email copy 16:25 How Samar hooks customers to repeat purchases 21:17 Content frameworks to make email creation easier (and more powerful) Links: Samar's Website: https://samarowais.com/ Samar on Twitter
How To Create A Mission-Based Food & Beverage Brand That Customers Love, with CEO of JOI, Hector Gutierrez
December 08, 2021 14:00 - 31 minutes - 28.6 MBJOI's Website: https://addjoi.com/ Hector on Twitter: https://twitter.com/hectoriang Show Highlights: 0:32 - The Founding Story behind JOI 08:24 How Hector educates customers about a new product type 17:30 How JOI addresses customer objections to price to improve conversion rates 22:12 What the segmentation of their marketing looks like 24:24 How Hector thinks about the post-purchase experience to improve customer satisfaction
How Military Strategy Can Lead You To Better Decisions (And Sales), with Kurt Elster
December 01, 2021 14:00 - 37 minutes - 34.2 MBConversation Highlights: 2:02 - How Kurt deconstructs and analyzes stores for growth opportunities 08:01 - How savvy copywriting can drastically improve sales 11:45 - Why a military framework, the OODA Loop, is so important to improving ecommerce performance 21:08 - How to create a customer experience to truly differentiate from other brands 27:47 - How NFTs and eCommerce can be used in the future Links: Ethercycle Unofficial Shopify Podcast Kurt's Personal Website Kurt on T...
How To Sell More With Video Shopping, with Claudiu Cioba
November 11, 2021 18:13 - 38 minutes - 34.9 MBLINKS: Learn more about VideoWise - https://www.videowise.com/ Claudiu on Twitter: https://twitter.com/claudiucioba Claudiu on Linked In: https://www.linkedin.com/in/claudiucioba/ HIGHLIGHTS: 0:43 - Why video is critical on the Product Description Page 16:15- How to use creative constraints to your advantage 18:55 - How to provide the right guidelines to video influencers to get the ideal outcome from their video 24:05 - How to capture instant attention in the first two fra...
Quick wins for eCommerce success - strategies and tactics for super-quick results with Jessica Totillo Coster
November 03, 2021 13:00 - 40 minutes - 37.4 MBFind Jessica online: Website: https://ecommercebadassery.com/ Facebook: https://www.facebook.com/ecommercebadassery Instagram: https://www.instagram.com/ecommercebadassery/ LinkedIn: https://www.linkedin.com/in/jessicatotillo/
Opting in to Optimization: How Successful Ecommerce Brands Convert More Customers, Increase Profits, and Create Raving Fans with Jon MacDonald
October 27, 2021 13:00 - 42 minutes - 38.9 MBSHOW HIGHLIGHTS: 04:52: Why you need an objective perspective to improve your customer site experience. 07:54 How Easton improved their revenue by 270% in a year by uncovering pain points with a quiz 14:22 Why Jon believes that disconting is not optimization 27:28 What DTC brands can do to get started with conversion rate optimization LINKS: Jon’s book, Opting In To Optimization: https://thegood.com/opting-in-to-optimization/ The Good's Ideas for Promotions that aren't discounts...
How To Create A Bulletproof Marketing Strategy, with Chloe Thomas
October 20, 2021 13:00 - 28 minutes - 26.4 MBeCommerce Masterplan
How to Scale Google Ads (to $100k per day) the Right Way, with Jeremy Gillespie
October 13, 2021 14:00 - 35 minutes - 32.4 MBHighlights: 02:55 - How to identify the most profitable high-purchase-intent keywords 08:37 - Why DTC brands should start with remarketing AND search ads when beginning ad campaigns 18:18 - How To Introduce Pains and Problems In A short video ad 23:58 - How Jeremy helped a brand overcome the challenge of getting banned on Facebook Links: Built To Scale: https://builttoscale.co/
What Does It Take To Grow From $1M to $10M? with Chase Clymer of Electric Eye
October 06, 2021 13:00 - 26 minutes - 24 MBElectric Eye website Chase Clymer on Twitter Conversation Highlights: 01:54- The 3 main metrics that Chase focuses on for growth 06:25 - How Electric Eye built an online strategy for a legacy brick and mortar restaurant 15:15 - The challenges of building a compelling subscription DTC brand 17:45 - The content framework for User Generated Content at scale
The 3-second Hook and How To Capture Attention on Social, with Lauren Schwartz
September 29, 2021 16:23 - 25 minutes - 23.6 MBLauren's website - http://theloft325.com/ Instagram - https://www.instagram.com/theloft325/ CONVERSATION HIGHLIGHTS: 02:20 - How to capture attention in the first 3 seconds of an ad 06:26 - Lauren explains her creative strategy for phone case brand Peel 10:28 - How Feat, an athletic brand, creates differentiation through creative ads 18:21 - Storytelling frameworks and formulas that Lauren relies on for her creative 22:03 - Tools that Lauren recommends for DIY creative on a budget...
How To Scale Your Team With a Team (at 7x Less than What You’d Normally Pay) with Yoni Kozminski
September 27, 2021 16:26 - 34 minutes - 31.2 MB00:37 - How Yoni identified challenges of scaling growth at an agency 13:01 - How to avoid the most common pitfalls of hiring an offshore VA 17:35 - How the Entrepreneurs Operating System helps Yoni manage his team of 150 22:08 - The unit economics of a VA and how it compares to a full time employee 27:21 - Why founders need to understand where they spend their time, and how much that time is worth
How To Thrive After Sales Plummet 75% In The Pandemic, with Leo Carrillo III
September 22, 2021 14:00 - 29 minutes - 26.9 MBLINKS: Hair Craft Co website: https://haircraftco.com/ Hair Craft Co on Instagram: https://www.instagram.com/haircraftco/ CONVERSATION HIGHLIGHTS: 00:50 - How Leo founded Hair Craft Co out of college 07:48 - Why Leo deleted his product listing on Amazon, even with hundreds of reviews 09:49 - What the customer education process looks like for new customers 17:19 - How Leo and Hair Craft Co are building their brand on channels outside of Amazon 21:10 - How Leo leverages data g...
THE ROADMAP TO $50K ON SHOPIFY, WITH SUSAN BRADLEY
September 15, 2021 14:00 - 32 minutes - 30 MBFind Susan Online: Susan’s Community, The Social Sales Girls - https://socialsalesgirls.com/ Sock Doggo - https://sockdoggo.com/ Susan’s Resource Library - https://thesocialsalesgirls.com/resource-library/ HIGHLIGHTS: @0:55 - How Susan started in retail and ecommerce 20 years ago @07:32 - How Susan sourced her products for Sock Doggo @11:59 - How Sock Doggo segments its customer base @17:27 - Why Susan considers contribution margin as a critical component to marketing and bus...
How to Scale Personalization in your eCommerce Funnel (and the tools you need to get there) with Dan McGaw
September 08, 2021 14:00 - 29 minutes - 27.2 MBMcGaw.io UTM.io SHOW HIGHLIGHTS: 00:51 What does the ideal tech stack look like for an eCommerce entrepreneur? 05:31 How a customer data platform can add value to your tech stack 08:18 How to personalize at scale based on what a customer views 14:38 how to set up UTMs to add insights into attribution 23:12 How to identify red flags in attribution modeling (and why it can be costly) 24:49 Why Dan wrote a book called "Build Cool Shit" a blueprint to building a modern marketing tech...
How To Create a Category-Defining Product, with Daniel Whitechurch, Co-Founder of Teelixir
September 01, 2021 14:00 - 23 minutes - 21.8 MBLINKS: Teelixir Daniel on Instagram Episode Highlights: 00:22 The challenges and needs that drove Daniel to start Teelixir 04:33 The Impact of COVID-19 on Teelixir's growth 07:23 What channels have been working for driving brand awareness? 08:44 How giveaways are a growth strategy to find the right audience 10:15 How a quiz accomplishes key marketing goals of list growth and conversion for Teelixir 16:29 How Teelixir complements email & SMS Strategy 20:40 How Teelixir differen...
The Process-Driven Approach to Scaling Effective DTC Influencer Programs, with Paul Benigeri
August 18, 2021 14:00 - 39 minutes - 35.9 MBPaul on Twitter: @benigeri Archive.ai SHOW HIGHLIGHTS: 01:59 How Paul began his career in eCommerce at HVMN and how that inspired him to launch Archive 03:17 Why focus on Nano-influencers as opposed to larger influencers 06:28 What are the mechanics of an effective influencer campaign? 13:14 How H.V.M.N. allocated marketing budget based on channel 20:29 The process that H.V.M.N. used to grow its blog from 0 to 250k visitors/month in 14 months 28:00 How H.V.M.N. used customer dat...
How An Ethical Clothing Brand Found Its Loyal Customer Base, With Laurel Thompson
August 11, 2021 14:00 - 32 minutes - 29.7 MBFind Beya Made online here Show Highlights: 05:50 How Beya Made drives brand awareness on a limited budget 10:02 How Laurel captures leads & converts 40% of revenue from email 11:40 The framework that Laurel follows in her 7 part Welcome flow 16:57 How Laurel differentiates her brand on messaging, and why she opts to not compete on price. 26:13 How Laurel drives repeat purchases from her post-purchase flow 29:05 Why Patagonia is Laurel's most admired brand
Why You Need A Mission & Story At The Core of Your Brand, with Mark Zhang of Manta Sleep
August 04, 2021 14:00 - 27 minutes - 25.4 MBHIGHLIGHTS: 0:57 - Why Mark decided to launch Manta sleep as a standalone brand, and not sell on Amazon initially 04:33 How Manta Sleep is generating brand awareness and traffic 06:53 How Manta Sleep changed its growth strategy in light of iOS 14.5 changes 09:53 How Mark uses a Quiz Funnel to improve his marketing 14:59 A breakdown of the Manta Sleep marketing funnel 19:07 How Mark builds the Manta Sleep Brand Story Manta Sleep: https://mantasleep.com/
How To Maximize The Valuation of Your eCommerce Business for a Successful Sale with Chris Shiperfling of Global Wired Advisors
July 28, 2021 14:49 - 39 minutes - 36.2 MBFind Chris at https://globalwiredadvisors.com/ HIGHLIGHTS: 0:35 - A brief overview of how Mergers & Acquisitions work 10:06 - What are the multiples for ecommerce brands today? 13:23 - How do you quantify the value of a brand in an acquisition? 24:26 - What are the main metrics that are reviewed for a valuation? 27:57 - How to minimize risk when going through the acquisition process? 32:03 - What does the short term and long term future look like for ecommerce acquisitions?
What Is Your Game Plan To Maximize Your eCommerce Profits? with Rob te Braake
July 21, 2021 15:55 - 31 minutes - 28.7 MBLearn more about how to get your Financial Game Plan, plus an exclusive offer for Cart Overflow: https://financeinsightmatters.com/cartoverflow/ Highlights: 2:28 - How to balance fast growth and inventory and cash flow management. 3:36 - The key financial metrics you need to be monitoring every day. 6:30 - What do you need to look at to do your financial audit? 17:31 - The tools, and process, to effectively manage your ecommerce finances. 20:42 - What levers are available...
How Instacart Be A Profitable Acquisition Channel for your Brand, With Naira Perez
July 14, 2021 14:41 - 32 minutes - 30 MBHighlights: 0:52 - Instacart and its growing importance in the pandemic 8:46 - Ownership and analysis of customer data 12:46 - How to identify keywords, and opportunities, with Instacart paid search 16:16 - How to get initial traction when a brand launches 24:10 - How to prioritize when resources are limited SpringHill Digital's website
eCommerce Personalization: How Prehook x Omnisend’s Integration Can Drive Revenue & Loyalty
July 12, 2021 14:00 - 37 minutes - 34.6 MBHIGHLIGHTS: 1:29 - Why segmentation is the key to a powerful email strategy 7:16 - On zero-party data vs. first-party data--and why you want both! 10:54 - How Omnisend can drive better segmentation automatically with RFM segmentation 17:01 - To'ak Chocolate -- how they are using automations to personalize the chocolate-tasting experience. 22:02 - How to effectively use automations of campaigns to drive email revenue 23:37 - How Omnisend differentiates from Klaviyo 29:01 - iOS 15 and ...
How to Double the Performance of your Existing eCommerce Referral Program with Jay Gibb
July 07, 2021 14:00 - 36 minutes - 33.3 MBWhat’s a simple way to make more sales and reduce customer acquisition costs? A referral program. Jay Gibb is Founder and CEO of ClouodSponge, the most effective way to get people to share eCommerce products with people they know. CloudSponge has helped thousands of companies--like StitchFix, Reebok, JustFab and more—create an evergreen acquisition system with referrals. The mechanics of a referral system are critical to its success, which is where Jay’s expertise is so valuable. In...
The Process-Driven Approach to Building a DTC Conversion Machine, with Andy Seeley
June 30, 2021 14:45 - 38 minutes - 35.7 MBHIGHLIGHTS: 4:30 - How Andy defines a great user experience. 11:21 - The framework and requriements for running successful A/B testing 19:15 - The impact of iOS 14.5 on eCommerce conversions 27:01 - How to gather customer insights that can drive better marketing Creatively Disruptive’s website
How To Actually Get Data-Driven Insights (by Asking Less Stupid Questions) with Steen Rasmussen
June 23, 2021 14:55 - 38 minutes - 35 MBHIGHLGHTS: 1:07 - Why data is like meat (hint: it spoils very fast) 5:52 - How historical data can be fine-tuned for your predictive model 13:50 - The future of personalization and ecommerce shopping experiences 23:52 - What Steen recommends for KPIs to track for ecommerce brands 31:10 - How to balance short term gains with long-term user LINKS: IIH Nordic Steen on Linked In
Customers Over Clicks - How To Create Customer Value, with Will Laurenson
June 18, 2021 16:31 - 28 minutes - 26.4 MBHighlights: 1:39 - WIIFM -- what's in it for me: the foundation of a good customer experience. 12:41 - How Will uses fit finder quizzes to improve the cusotmer experience. 17:46 - Different Personalization tactics Will recommends 21:22- To discount, or not? Sites: Will on Twitter Customers Who Click