How BILLY Footwear Became a High-Growth Brand Born from Resilience and Need, with Billy Price
Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared
English - October 26, 2022 17:05 - 24 minutes - 22.2 MBMarketing Business Entrepreneurship ecommerce business marketing shopify entrepreneurship big commerce Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
BILLY Footwear: https://billyfootwear.com/
Billy Price on Linked In: https://www.linkedin.com/in/billy-price-aaa7a6157
0:46 The personal experience that changed Billy's life, and career.
10:50 The one channel that has driven much of the growth since Day 1
14:48 How Billy has tested various channels for acquisition
20:31 How Billy identifies, and segments, his audience of customers