Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared artwork

Art & Science: How To Optimize Creative and Data to Unlock Profitable Ads, with Will Perry

Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared

English - October 12, 2022 17:06 - 34 minutes - 31.3 MB
Marketing Business Entrepreneurship ecommerce business marketing shopify entrepreneurship big commerce Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Why Objection-Based Emails Will Boost Your Sales & Brand, with Danavir Sarria
Next Episode: How BILLY Footwear Became a High-Growth Brand Born from Resilience and Need, with Billy Price

SHOW HIGHLIGHTS: 

06:11 - How Will changes his offer and strategy depending on Order Value

12:22 - How to calculate the break even point for advertising campaigns

16:40 - Why you should send traffic to a long form sales page (and not a product description page)

20:14 - How to evaluate the different growth levers of an ad campaign

27:20 - What is working on TikTok right now


LINKS:

Will on Linked In: https://www.linkedin.com/in/will-perry-4a483958

Reason Agency: 

https://www.reasonagency.co/