Podcast Episodes featuring Jon MacDonald

Opting in to Optimization: How Successful Ecommerce Brands Convert More Customers, Increase Profits, and Create Raving Fans with Jon MacDonald

Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared - October 27, 2021 13:00 - 42 minutes
SHOW HIGHLIGHTS:  04:52:  Why you need an objective perspective to improve your customer site experience. 07:54 How Easton improved their revenue by 270% in a year by uncovering pain points with a quiz 14:22 Why Jon believes that disconting is not optimization 27:28 What DTC brands can do to...

How to Find Website Conversion Opportunities For Your Brand with Jon MacDonald [Summer of Growth #2]

Ecommerce Marketing School - July 22, 2020 09:00 - 57 minutes ★★★★★ - 66 ratings
Before you obsess over A/B testing and optimization, make sure you have a solid foundation. On this episode, Jon shares: The best way to get feedback on your site. Why you need to get ads running from day 1. The first thing you need to do with Google Analytics. The concept of rage c...

How To Bounce Back From This Downturn (with The Good's Jon MacDonald)

Ecommerce Marketing School - April 03, 2020 09:00 - 33 minutes ★★★★★ - 66 ratings
The Good is a conversion rate optimization firm that's obsessed with turning more visitors into buyers. Jon shares: The state of ecommerce amidst the COVID-19 pandemic. What to focus on if you can’t spend $ to acquire new customers right now. Quick wins for ecommerce brands to focus ...