How To Bounce Back From This Downturn (with The Good's Jon MacDonald)
Ecommerce Marketing School
English - April 03, 2020 09:00 - 33 minutes - 30.4 MB - ★★★★★ - 66 ratingsEntrepreneurship Business Marketing shopify ecommerce marketing entrepreneurship commerce small business sales online sales Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
The Good is a conversion rate optimization firm that's obsessed with turning more visitors into buyers. Jon shares:
The state of ecommerce amidst the COVID-19 pandemic.What to focus on if you can’t spend $ to acquire new customers right now.Quick wins for ecommerce brands to focus on.Why channels you own are king.Show Notes & Links:
[8:29] How to convert the traffic you’re already getting as quickly as possible.[10:16] How to think about messaging right now.[13:43] The right way to think about discounting.[16:28] Why you should focus on your highest value customers.[17:47] How to ensure your highest-margin product pages have the highest conversion rate.[18:48] The marketing channels that are recession-proof.[24:34] How to do customer research right now.[26:15] Why you should never delete out of stock pages.The Ecommerce Marketing Show HomeThe Good’s State of Ecommerce ReportJon MacDonald on TwitterDave Gerhardt on Twitter