How to Find Website Conversion Opportunities For Your Brand with Jon MacDonald [Summer of Growth #2]
Ecommerce Marketing School
English - July 22, 2020 09:00 - 57 minutes - 52.9 MB - ★★★★★ - 66 ratingsEntrepreneurship Business Marketing shopify ecommerce marketing entrepreneurship commerce small business sales online sales Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Before you obsess over A/B testing and optimization, make sure you have a solid foundation. On this episode, Jon shares:
The best way to get feedback on your site.Why you need to get ads running from day 1.The first thing you need to do with Google Analytics.The concept of rage clicking.Show Notes & Links:
[5:34] Targets for add to cart and conversion rates.[8:04] Why John isn’t a fan of discounting.[11:28] Alternatives to offering welcome discounts.[18:29] What to do if your paid ads aren’t converting.[23:49] Landing that first sale.[40:08] Where to start with Google Analytics.[42:58] How often should you be updating your homepage?[50:07] Why you should remove the carousels on your site.[52:14] The right time to start A/B testing.Jon MacDonald on TwitterThe GoodHotjarDave Gerhardt on TwitterThe Ecommerce Marketing Show Home