Episode 42: How To Make The Most Of Your Holiday Campaign
Drive and Convert
English - September 28, 2021 16:00 - 29 minutes - 41.1 MBMarketing Business Entrepreneurship drive and convert jon macdonald ryan garrow the good logical position ecommerce growth seo marketing business Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Believe or not, the 2021 holiday season is right around the corner, and it's shaping up to be another big year for ecommerce brands. Hopefully your preparation is well underway, but there is still time to take steps that will help you make the most of the extra attention and higher purchase intent.
In this episode, Ryan and Jon talk about what brands should be doing NOW to set themselves up for a successful holiday campaign. You'll have a playbook for locking down everything from traffic generation to conversion optimization and post-purchase support.
Listen to the full episode if you want to learn:
What you should be doing NOW to make the most of BFCM
How to come up with a compelling offer
Why holiday shoppers are different from your usual customers
Why personalization might not skyrocket your sales, but segmentation could
How to use cross-sells, upsells, and post purchase offers to maximize AOV
If you have questions, ideas, or feedback to share, hit us up on Twitter. We're @jonmacdonald and @ryangarrow.