Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared artwork

Opting in to Optimization: How Successful Ecommerce Brands Convert More Customers, Increase Profits, and Create Raving Fans with Jon MacDonald

Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared

English - October 27, 2021 13:00 - 42 minutes - 38.9 MB
Marketing Business Entrepreneurship ecommerce business marketing shopify entrepreneurship big commerce Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: How To Create A Bulletproof Marketing Strategy, with Chloe Thomas
Next Episode: Quick wins for eCommerce success - strategies and tactics for super-quick results with Jessica Totillo Coster

SHOW HIGHLIGHTS: 


04:52:  Why you need an objective perspective to improve your customer site experience.

07:54 How Easton improved their revenue by 270% in a year by uncovering pain points with a quiz

14:22 Why Jon believes that disconting is not optimization

27:28 What DTC brands can do to get started with conversion rate optimization

 

LINKS: 

Jon’s book, Opting In To Optimization: https://thegood.com/opting-in-to-optimization/

The Good's Ideas for Promotions that aren't discounts:  https://thegood.com/insights/essential-ecommerce-promotion-guide/

Jon on Twitter:  https://twitter.com/jonmacdonald

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