Episode 47: Rapid Testing – The Next Evolution of CRO?
Drive and Convert
English - December 21, 2021 14:00 - 25 minutes - 34.6 MBMarketing Business Entrepreneurship drive and convert jon macdonald ryan garrow the good logical position ecommerce growth seo marketing business Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Traditional conversion rate optimization is built around achieving statistically significant results through a combination of research and testing. It can be expensive and time-consuming, but it also carries a >90% confidence level.
In this episode, Ryan and Jon talk about the merits and challenges of another optimization approach known as Rapid Testing. It requires less time, traffic, and resources, but also provides less confidence in the efficacy of the results.
Listen to the full episode if you want to learn:
What separates Rapid Testing from traditional CRO methods
Which businesses are a good fit for Rapid Testing
The benefits and challenges of implementing a Rapid Testing program
What kind of results are typical of a successful Rapid Testing program
If you have questions, ideas, or feedback to share, hit us up on Twitter. We're @jonmacdonald and @ryangarrow.