How to Scale Personalization in your eCommerce Funnel (and the tools you need to get there) with Dan McGaw
Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared
English - September 08, 2021 14:00 - 29 minutes - 27.2 MBMarketing Business Entrepreneurship ecommerce business marketing shopify entrepreneurship big commerce Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: How To Create a Category-Defining Product, with Daniel Whitechurch, Co-Founder of Teelixir
Next Episode: THE ROADMAP TO $50K ON SHOPIFY, WITH SUSAN BRADLEY
SHOW HIGHLIGHTS:
00:51 What does the ideal tech stack look like for an eCommerce entrepreneur?
05:31 How a customer data platform can add value to your tech stack
08:18 How to personalize at scale based on what a customer views
14:38 how to set up UTMs to add insights into attribution
23:12 How to identify red flags in attribution modeling (and why it can be costly)
24:49 Why Dan wrote a book called "Build Cool Shit" a blueprint to building a modern marketing tech stack