Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared artwork

How To Create a Category-Defining Product, with Daniel Whitechurch, Co-Founder of Teelixir

Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared

English - September 01, 2021 14:00 - 23 minutes - 21.8 MB
Marketing Business Entrepreneurship ecommerce business marketing shopify entrepreneurship big commerce Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: The Process-Driven Approach to Scaling Effective DTC Influencer Programs, with Paul Benigeri
Next Episode: How to Scale Personalization in your eCommerce Funnel (and the tools you need to get there) with Dan McGaw

LINKS: 

Teelixir

Daniel on Instagram

 

Episode Highlights: 

00:22 The challenges and needs that drove Daniel to start Teelixir

04:33 The Impact of COVID-19 on Teelixir's growth

07:23 What channels have been working for driving brand awareness?

08:44 How giveaways are a growth strategy to find the right audience

10:15 How a quiz accomplishes key marketing goals of list growth and conversion for Teelixir

16:29 How Teelixir complements email & SMS Strategy

20:40 How Teelixir differentiates from competitive products