Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared artwork

The Process-Driven Approach to Scaling Effective DTC Influencer Programs, with Paul Benigeri

Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared

English - August 18, 2021 14:00 - 39 minutes - 35.9 MB
Marketing Business Entrepreneurship ecommerce business marketing shopify entrepreneurship big commerce Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: How An Ethical Clothing Brand Found Its Loyal Customer Base, With Laurel Thompson
Next Episode: How To Create a Category-Defining Product, with Daniel Whitechurch, Co-Founder of Teelixir

Paul on Twitter: @benigeri

Archive.ai

 

SHOW HIGHLIGHTS: 

01:59  How Paul began his career in eCommerce at HVMN and how that inspired him to launch Archive

03:17 Why focus on Nano-influencers as opposed to larger influencers

06:28 What are the mechanics of an effective influencer campaign?

13:14 How H.V.M.N. allocated marketing budget based on channel

20:29 The process that H.V.M.N. used to grow its blog from 0 to 250k visitors/month in 14 months

28:00 How H.V.M.N. used customer data to power its personalization strategy

35:04 How Paul approaches customer experience to improve Lifetime Value

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