Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared artwork

THE ROADMAP TO $50K ON SHOPIFY, WITH SUSAN BRADLEY

Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared

English - September 15, 2021 14:00 - 32 minutes - 30 MB
Marketing Business Entrepreneurship ecommerce business marketing shopify entrepreneurship big commerce Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: How to Scale Personalization in your eCommerce Funnel (and the tools you need to get there) with Dan McGaw

Next Episode: How To Thrive After Sales Plummet 75% In The Pandemic, with Leo Carrillo III

Find Susan Online:

Susan’s Community, The Social Sales Girls - https://socialsalesgirls.com/

Sock Doggo - https://sockdoggo.com/

Susan’s Resource Library - https://thesocialsalesgirls.com/resource-library/

HIGHLIGHTS:

@0:55 - How Susan started in retail and ecommerce 20 years ago

@07:32 - How Susan sourced her products for Sock Doggo

@11:59 - How Sock Doggo segments its customer base

@17:27 - Why Susan considers contribution margin as a critical component to marketing and business success.

@25:33 - How Susan proved her proof of concept with a simple site and a strategic partner