How Military Strategy Can Lead You To Better Decisions (And Sales), with Kurt Elster
Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared
English - December 01, 2021 14:00 - 37 minutes - 34.2 MBMarketing Business Entrepreneurship ecommerce business marketing shopify entrepreneurship big commerce Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: How To Sell More With Video Shopping, with Claudiu Cioba
Conversation Highlights:
2:02 - How Kurt deconstructs and analyzes stores for growth opportunities
08:01 - How savvy copywriting can drastically improve sales
11:45 - Why a military framework, the OODA Loop, is so important to improving ecommerce performance
21:08 - How to create a customer experience to truly differentiate from other brands
27:47 - How NFTs and eCommerce can be used in the future
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