Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared artwork

How To Create A Mission-Based Food & Beverage Brand That Customers Love, with CEO of JOI, Hector Gutierrez

Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared

English - December 08, 2021 14:00 - 31 minutes - 28.6 MB
Marketing Business Entrepreneurship ecommerce business marketing shopify entrepreneurship big commerce Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: How Military Strategy Can Lead You To Better Decisions (And Sales), with Kurt Elster
Next Episode: The Strategic Framework to Get Your eCommerce Emails Done Right, with Samar Owais

JOI's Website: https://addjoi.com/ 

Hector on Twitter: https://twitter.com/hectoriang

 

Show Highlights: 
0:32 -  The Founding Story behind JOI

08:24 How Hector educates customers about a new product type

17:30 How JOI addresses customer objections to price to improve conversion rates

22:12 What the segmentation of their marketing looks like

24:24 How Hector thinks about the post-purchase experience to improve customer satisfaction

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