Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared artwork

How BILY Footwear Became a High-Growth Brand Born from Resilience and Need, with Billy Price

Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared

English - October 26, 2022 17:05 - 24 minutes - 22.2 MB
Marketing Business Entrepreneurship ecommerce business marketing shopify entrepreneurship big commerce Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Art & Science: How To Optimize Creative and Data to Unlock Profitable Ads, with Will Perry
Next Episode: How To Personalize An eCommerce Experience To Actually Generate More Leads & Sales, with Eric Melchor of Optimonk

BILLY Footwear: https://billyfootwear.com/ 

Billy Price on Linked In: https://www.linkedin.com/in/billy-price-aaa7a6157 

 

0:46 The personal experience that changed Billy's life, and career.

10:50 The one channel that has driven much of the growth since Day 1

14:48 How Billy has tested various channels for acquisition

20:31 How Billy identifies, and segments, his audience of customers