Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared artwork

The 3-second Hook and How To Capture Attention on Social, with Lauren Schwartz

Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared

English - September 29, 2021 16:23 - 25 minutes - 23.6 MB
Marketing Business Entrepreneurship ecommerce business marketing shopify entrepreneurship big commerce Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: How To Scale Your Team With a Team (at 7x Less than What You’d Normally Pay) with Yoni Kozminski
Next Episode: What Does It Take To Grow From $1M to $10M? with Chase Clymer of Electric Eye

Lauren's website - http://theloft325.com/

Instagram - https://www.instagram.com/theloft325/

 

CONVERSATION HIGHLIGHTS: 
02:20 -  How to capture attention in the first 3 seconds of an ad

06:26 - Lauren explains her creative strategy for phone case brand Peel

10:28 - How Feat, an athletic brand, creates differentiation through creative ads

18:21 - Storytelling frameworks and formulas that Lauren relies on for her creative

22:03 - Tools that Lauren recommends for DIY creative on a budget