Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared artwork

eCommerce Personalization: How Prehook x Omnisend’s Integration Can Drive Revenue & Loyalty

Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared

English - July 12, 2021 14:00 - 37 minutes - 34.6 MB
Marketing Business Entrepreneurship ecommerce business marketing shopify entrepreneurship big commerce Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: How to Double the Performance of your Existing eCommerce Referral Program with Jay Gibb
Next Episode: How Instacart Be A Profitable Acquisition Channel for your Brand, With Naira Perez

HIGHLIGHTS: 

1:29 - Why segmentation is the key to a powerful email strategy

7:16 - On zero-party data vs. first-party data--and why you want both!

10:54 - How Omnisend can drive better segmentation automatically with RFM segmentation

17:01 - To'ak Chocolate -- how they are using automations to personalize the chocolate-tasting experience.

22:02 - How to effectively use automations of campaigns to drive email revenue

23:37 - How Omnisend differentiates from Klaviyo

29:01 - iOS 15 and the impact on email marketing


Ready to put these personalization strategies into practice? Get started for free today!

 

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Case Study: To'ak Chocolate