B2B Marketing Podcast
187 episodes - English - Latest episode: 5 days ago - ★★★★ - 8 ratingsThe essential resource for B2B marketers.
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Episodes
Episode 27: How to cultivate a brand during adversity with Grant Thornton’s Lucy Canning
June 18, 2021 10:55 - 21 minutes - 29.4 MBIn this week’s episode, David Rowlands, editor for B2B Marketing, sat down with brand, marketing and business development director of Grant Thornton. They talk about how branding was impacted by Covid-19, what marketing tactics are damaging for brands, and where Lucy sees Grant Thornton going in the ‘new normal’ era. Be sure to listen until the end as Lucy explains why it’s so critical to cultivate your brand and some top tips to achieving this. If you liked this episode, you can DM Lucy @lu...
Episode 26: Four key marketing skills to drive buying decisions with Corporate Visions Leslie Talbot
June 04, 2021 13:49 - 1 hour - 142 MB80% percent of the sales cycle now takes place in digital or remote settings, according to industry analysts. This means marketing needs to move buyers further down the funnel. In this week's episode, editor for B2B Marketing David Rowlands spoke with Leslie Talbot, senior VP of Strategic marketing programmes at Corporate Visions, about four science-backed skills that marketers need to become memorable enough to influence buying decisions. This skills included messaging, content, visuals and...
Episode 25: Addressing customer success with Barbara Stewart, Propolis Hive Expert in CX
May 21, 2021 11:58 - 45 minutes - 61.9 MBIn this week's episode of our podcast, Editor for B2B Marketing David Rowlands talked to Barbara Stewart, Propolis Hive Expert in Customer Experience about customer success. In our 2021 Trend Tracker, customer success – a new entry – came second place overall, just after growth marketing. They dive into why customer success landed second on our list, the benefits of implementing customer success within your company, and how marketers can start humanising the customer experience. If you w...
Episode 24: Implementing marketing operations with Karla Wentworth, Propolis Hive Expert
May 14, 2021 10:19 - 23 minutes - 31.6 MBMartech is great, but a lack of time and resources to use these technologies in the optimum way is a common challenge. So why is marketing operations important in the first place? This week's episode features our very own Propolis Hive Expert in Marketing Operations, Karla Wentworth. Editor for B2B Marketing David Rowlands sat down with Karla to find out why implementing marketing operations is essential in B2B marketing, how to tap into its full potential, and what the first steps are to app...
Episode 23: Discussing TMP's most recent investment with Matt Harper, CEO, The Marketing Practice
May 07, 2021 13:25 - 21 minutes - 29 MBThe Marketing Practice has secured investment from Horizon Capital to build on its strengths in ABM and demand generation and deepen its expertise in technology and data. In this week's episode, Editor for B2B Marketing David Rowlands spoke with Matt Harper, CEO at TMP about what this means for TMP as well as why B2B is attracting so much investment as of late. TMP was also ranked seventh in our Top 10 fastest growing agencies list, seventh in our Top 10 rising stars, and sixth in our Top 10...
Episode 22: The future of digital communities with Susanna Kempe, Ashley Friedlein & Zoe Merchant
April 23, 2021 15:39 - 59 minutes - 135 MBIn this week's episode, B2B Marketing editor-in-chief Joel Harrison spoke with Susanna Kempe, Chair at B2B Marketing; Ashley Friedlein CEO & Founder at Guild; and Zoe Merchant, managing director at Bright, about digital communities in 2021. Are they really the future? They've certainly come a long way since LinkedIn groups. Well, they dive into how digital communities are relevant in B2B, how to gear your skills around them, and how the buyer behavior is pushing for communities to become a ...
Episode 21: Enabling the future of sales with Gabriela Warren, Tim Hughes & Barry Richards
April 16, 2021 13:37 - 58 minutes - 134 MBCovid-19 has changed the nature of sales engagements, restricting face-to-face meetings or events for the foreseeable future, making buyers harder to reach than ever. In this week's episode, editor-in-chief Joel Harrison hosted a three-panelist discussion which included expertise from Gabriela Warren, senior director in marketing at Highspot; Tim Hughes, CEO and founder of DLA Ignite; and Barry Richards, strategy and planning director at Transmission. Here, they discuss changes that need to ...
Episode 20: Defining growth marketing with Scott Vaughan, Integrate’s chief growth officer
April 12, 2021 09:49 - 17 minutes - 23.9 MBWith growth marketing being the #1 focus on this year’s 2021 Trend Tracker, this week’s episode features Scott Vaughan, chief growth officer at Integrate. Editor for B2B Marketing David Rowlands sat down with Scott to talk about what growth marketing is, what a chief growth officer does and how marketers can make growth central to what they do. If you want to learn more, feel free to tweet Scott @ScottAVaughan Also, to learn more about what’s trending in B2B marketing, check out our 2021 Tre...
Episode 19: How to build an award-winning team with PwC's Maria Jennings
April 01, 2021 14:57 - 33 minutes - 76.4 MBNeed some tips on creating a more cohesive and high-performing team? In this week's episode, editor in chief for B2B Marketing, Joel Harrison, sat down with PwC's director of marketing and brand Maria Jennings to discuss their win for 'Marketing team of the year' at our most recent B2B Marketing Awards in November. They break down how PwC handled Covid-19, some top tips to managing a strong team virtually, and their reactions to winning the coveted award. To do a deep dive of PwC's win, chec...
Episode 18: The future of B2B agencies in 2021 with Chairman at Stein IAS & MSQ Tom Stein
March 26, 2021 16:11 - 37 minutes - 29.8 MBIn this week's episode, Editor-in-chief for B2B Marketing Joel Harrison spoke with chairperson and chair client officer at Stein IAS and chairman for MSQ, Tom Stein. They discussed how Stein IAS has grown in the B2B sector globally, what MSQ B2B is currently offering, the client and agency relationship, and future ambitions for agencies moving forward. To top that off, Stein IAS recently won an award for 'Martech agency of the year' so check out their achievements here: https://www.b2bmark...
Episode 17: Diving into M&S Corporate Gifts' 'unforgettable' campaign with Kristina Haddrell
March 25, 2021 13:58 - 11 minutes - 16.4 MBIn this week's episode, we sat down with another award-winning campaign by Really B2B. Here, Editor for B2B Marketing David Rowlands spoke with Kristina Haddrell, group account director for Really B2B about their brilliant sales focused campaign for M&S, which scored them three Golds including: 'Most commercially successful campaign', 'Best corporate decision-maker-targeted campaign' and 'Best lead generation or nurturing campaign' at the B2B Marketing Awards last November. To find out more...
Episode 14: Inside Kettyle Irish Foods' award-winning B2B campaign with Charlie Nicholson
March 25, 2021 13:27 - 10 minutes - 14.8 MBIn this week's episode, Editor for B2B Marketing David Rowlands spoke with Charlie Nicholson, head of planning at Really B2B, about the campaign's success. They dive into their key objectives, metrics and some overall learnings for Really B2B to take moving forward. The campaign managed to rack in three awards for 'Best multichannel campaign', 'Best use of direct mail' and 'Best use of customer insight' at the B2B Marketing Awards last year. Check out our podcast page here to find out mor...
Episode 16: Why now’s the time for Marketing Ops w/ Holly Gage, Simon Daniels and Andrea Worobel
March 19, 2021 15:56 - 53 minutes - 123 MBIn this week's episode, Editor in chief for B2B Marketing Joel Harrison discussed how marketing operation leaders can optimise and better their strategy in 2021. Martech has never been more critical to successful B2B marketing. But at the same time, the proliferation of platforms, the speed of channel evolution and ever-rising buyer expectations, means this success has never been harder to orchestrate. In this webinar, we broke down: - When does marketing ops become an essential part of your...
Episode 15: Discussing Publicis's acquisition of Octopus Group with Jon Lonsdale
February 26, 2021 10:47 - 24 minutes - 33.3 MBThe Octopus Group has been acquired by the Publicis Groupe UK, and we're here to talk about it! In this week's episode, B2B Marketing's editor in chief Joel Harrison spoke with Jon Lonsdale, CEO of the Octopus Group to talk about its most recent news! Octopus Group will join Publicis Groupe UK’s existing B2B specialists to bring strategic, creative, technology and commercial experience to clients and B2B brands. Jon broke down why the timing was right for both Publicis and Octopus Group, so...
Episode 14: Inside an award-winning B2B campaign with Charlie Nicholson and Kristina Haddrell
February 19, 2021 10:27 - 22 minutes - 30.7 MBWant to unlock the secrets behind an award-winning B2B campaign? In this week's episode, B2B Marketing editor David Rowlands spoke with Charlie Nicholson, head of planning at Really B2B and Kristina Haddrell, group account director for Really B2B. They dive into two of their most successful campaigns, M&S Corporate Gifts: Be Unforgettable and Kettyle Irish Foods (part of the Linden Food Group). They get into their key objectives, metrics and some overall learnings for Really B2B to take movin...
Episode 14: Inside two award-winning B2B campaigns with Charlie Nicholson and Kristina Haddrell
February 19, 2021 10:27 - 22 minutes - 30.7 MBWant to unlock the secrets behind an award-winning B2B campaign? In this week's episode, B2B Marketing editor David Rowlands spoke with Charlie Nicholson, head of planning at Really B2B and Kristina Haddrell, group account director for Really B2B. They dive into two of their most successful campaigns, M&S Corporate Gifts: Be Unforgettable and Kettyle Irish Foods (part of the Linden Food Group). They get into their key objectives, metrics and some overall learnings for Really B2B to take movin...
Episode 13: Navigating an ABM Journey with Kate Owen of Capita
October 20, 2020 08:29 - 33 minutes - 46.6 MBIn this week's episode, Capita's Kate Owen sat down with B2B Marketing's editor in chief Joel Harrison, where they discussed her growth and expertise as a marketer. They also delved into Capita's journey as Kate shares tips to making ABM relevant for her organisation. Finally, hear her tease what's to come for her session at our ABM conference 4 November!
Episode 12: ABM with Mark Larwood of O2
October 15, 2020 13:06 - 32 minutes - 44.8 MBIn this week's episode, B2B Marketing's Joel Harrison sits down with Mark Larwood to discuss all things ABM. Leading up to our ABM Conference 2020, they get into how ABM plays a role in the B2B world today, especially during the Coronavirus.
Episode 11: Global content marketing with Scott Stockwell, editor-in-chief, IBM
July 28, 2020 09:54 - 30 minutes - 24.7 MBThis week, Joel Harrison sits down with IBM's editor in chief, Scott Stockwell, to discuss how to get the most out of your global content marketing. With content becoming more and more a part of marketer's strategies, it is essential to make it as optimal as possible. Scott and Joel delve into some tips and techniques to improve your content marketing. To hear more from Scott, tweet him @pragmatik.
Episode 11: Global content marketing with Scott Stockwell
July 28, 2020 09:54 - 30 minutes - 24.7 MBThis week, Joel Harrison sits down with IBM's editor in chief, Scott Stockwell, to discuss how to get the most out of your global content marketing. With content becoming more and more a part of marketer's strategies, it is essential to make it as optimal as possible. Scott and Joel delve into some tips and techniques to improve your content marketing. To hear more from Scott, tweet him @pragmatik.
Episode 10 - Customer sentiment in the age of Covid19, with Shane Redding, B2B trainer & consultant
July 07, 2020 09:35 - 37 minutes - 29.9 MBThis week, Joel Harrison sits down with B2B Marketing trainer Shane Redding to discuss the importance of customer centricity during lockdown, and how priorities and agendas has shifted as a consequence of Covid19.
Episode 10 - Customer sentiment in the age of Covid19, with Shane Redding
July 07, 2020 09:35 - 37 minutes - 29.9 MBThis week, Joel Harrison sits down with B2B Marketing trainer Shane Redding to discuss the importance of customer centricity during lockdown.
Episode 9 - The power of saying no with Jada Balster, VP of marketing, Workfront
July 02, 2020 09:23 - 34 minutes - 27.4 MBAdam and Molly are joined by Jada Balster who discusses her experiences at Workfront and how saying no has shaped her career. Molly and Adam bring up some difficult but relatable workplace scenarios as Jada gives advice on staying professional while saying no.
Episode 9- The power of saying no with Jada Balster
July 02, 2020 09:23 - 34 minutes - 27.4 MBAdam and Molly are joined by Jada Balster who discusses her experiences at Workfront and how saying no has shaped her career. Molly and Adam bring up some difficult but relatable workplace scenarios as Jada gives advice on staying professional while saying no.
Episode 9 - The power of saying no with Jada Balster
July 02, 2020 09:23 - 34 minutes - 27.4 MBAdam and Molly are joined by Jada Balster who discusses her experiences at Workfront and how saying no has shaped her career. Molly and Adam bring up some difficult but relatable workplace scenarios as Jada gives advice on staying professional while saying no.
Episode 8 - Coronavirus messaging with David McGuire, B2B copywriting guru
June 11, 2020 14:41 - 34 minutes - 27.8 MBIn this episode of our podcast, editor in chief Joel Harrison spoke with David McGuire about the buzzwords to avoid in your messaging during Coronavirus, and how to ensure your copy cuts through at a time of shifting priorities and sentiment.
Episode 8 - Coronavirus messaging with David McGuire
June 11, 2020 14:41 - 34 minutes - 27.8 MBIn this episode of our podcast, editor in chief Joel Harrison spoke with David McGuire about the buzzwords to avoid in your messaging during Coronavirus.
Episode 7 - The power of behavioural science with Rory Sutherland of Ogilvy
June 11, 2020 14:34 - 31 minutes - 25.4 MBRenowned behavioural science commentator and author, and all-round fascinating guy Rory Sutherland of Ogilvy talks to Joel Harrison about disappointment and regret, drunks on lamp posts, and why you need to stop justifying your marketing! This podcast was recorded as a preview to the 2020 B2B Marketing Ignite USA conference, but the content is of relevance to anyone interested in B2B marketing.
Episode 7 - Ignite USA Preview: Ogilvy's Rory Sutherland
June 11, 2020 14:34 - 31 minutes - 25.4 MBIgnite USA keynote speaker Rory Sutherland talks disappointment and regret, drunks on lamp posts, and why you need to stop justifying your marketing!
Episode 5 - Lucy Birch and Tunji Akintokun MBE from PwC
March 10, 2020 14:48 - 26 minutes - 37 MBWe're so sorry it took so long to release the latest episode of the podcast, I'm sure you've missed us terribly. However, we are back in style with Lucy and Tunji from PwC. Lucy heads up marketing, while Tunji leads sales - a relationship often fraught with danger! However, Lucy and Tunji were happy to join us to discuss how they are rebuilding the way sales and marketing work together including the shared goals, workflows and communication tools they're using to deliver success. This was...
Episode 4 - Christine Bailey, CMO at Valitor
September 23, 2019 09:58 - 22 minutes - 31.1 MBThis episode Molly and I were lucky enough to meet and chat to Dr Christine Bailey, Chief Marketing Officer for Valitor. If you've not heard of Valitor, then you're probably not Icelandic Christine was a fantastic speaker at our Ignite event in June, so we had to get more insight from her for those people that missed out! Christine took us through some of the challenges and exciting opportunities that come with transforming a brand that is already established into something more purposeful a...
Episode 3 - Ruth Oakey And Catherine Dutton of Atos
June 17, 2019 13:22 - 19 minutes - 26.6 MBJust when you thought we were gone for good.... we're back! We were lucky to get time with Cat Dutton and Ruth Oakey of Atos for our latest chat, talking about the intersection of ABM and CX, interacting with customers and the value of diversity within a mature B2B business. If you have any follow up questions for our questions, tweet them! Cat is on @cat_dutton1 and you can find Ruth at @Ruthoakey
Episode 3 - Ruth Oakey And Catherine Dutton
June 17, 2019 13:22 - 19 minutes - 26.6 MBJust when you thought we were gone for good.... we're back! We were lucky to get time with Cat Dutton and Ruth Oakey of Atos for our latest chat, talking about the intersection of ABM and CX, interacting with customers and the value of diversity within a mature B2B business. If you have any follow up questions for our questions, tweet them! Cat is on @cat_dutton1 and you can find Ruth at @Ruthoakey
Episode 6 - Sakina Najmi, Vice President Global Marketing at Sandvik
March 14, 2019 00:00 - 18 minutes - 24.9 MBFor episode 2, Molly and Adam sat down with Sakina Najmi, who has recently featured in our top 20 women in B2B tech marketing list. We spoke about what great marketing leadership looks like in a B2B business, the importance and art of getting the right team in place, communicating and setting expectations with other senior stakeholders in the business. We really enjoyed the chance to sit down with Sakina, and we know you’ll enjoy it too. The book recommended by Sakina is "Artifical Inte...
Sakina Najmi, Vice President Global Marketing at Sandvik
March 14, 2019 00:00 - 18 minutes - 24.9 MBFor episode 2, Molly and Adam sat down with Sakina Najmi, who has recently featured in our top 20 women in B2B tech marketing list. We spoke about what great marketing leadership looks like in a B2B business, the importance and art of getting the right team in place, communicating and setting expectations with other senior stakeholders in the business. We really enjoyed the chance to sit down with Sakina, and we know you’ll enjoy it too. The book recommended by Sakina is "Artifical Inte...
Episode 1 - Simon Rusling, Brian Macreadie, Gemma Davies
February 22, 2019 15:47 - 38 minutes - 52.9 MBWelcome to our first ever episode of the B2B Marketing Podcast, and we’re starting with a deluxe triple header episode! First, we speak to @simon_rusling, Partner and Head of Marketing at Barnett Waddingham, a pensions provider, to talk about all the things he wish he’d known at the start of his marketing journey. Then we spoke to @BMMarketer, Head of Marketing Strategy at Law firm Addleshaw Goddard. As our awards grand prix winner back in November, we asked him about what it takes to stay ...
The all new B2B Marketing podcast- special preview.
February 12, 2019 15:52 - 2 minutes - 3.54 MBNext week will see the very first episode of the B2B Marketing podcast. Molly and Adam take a couple of minutes from their busy schedules* to let you know what's in store, both next week and beyond.