Episode 15: Discussing Publicis's acquisition of Octopus Group with Jon Lonsdale

B2B Marketing Podcast

English - February 26, 2021 10:47 - 24 minutes - 33.3 MB - ★★★★ - 8 ratings
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Previous Episode: Episode 14: Inside an award-winning B2B campaign with Charlie Nicholson and Kristina Haddrell

Next Episode: Episode 16: Why now’s the time for Marketing Ops w/ Holly Gage, Simon Daniels and Andrea Worobel

The Octopus Group has been acquired by the Publicis Groupe UK, and we're here to talk about it! In this week's episode, B2B Marketing's editor in chief Joel Harrison spoke with Jon Lonsdale, CEO of the Octopus Group to talk about its most recent news!

Octopus Group will join Publicis Groupe UK’s existing B2B specialists to bring strategic, creative, technology and commercial experience to clients and B2B brands. Jon broke down why the timing was right for both Publicis and Octopus Group, some findings he's learned along the way and what this acquisition means for Octopus Group moving forward.

To learn more about the Octopus Group, you can follow Jon @JonLon