B2B Marketing Podcast
187 episodes - English - Latest episode: 5 days ago - ★★★★ - 8 ratingsThe essential resource for B2B marketers.
Homepage Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Episodes
Episode 159: Are we falling in love with martech again? A deep dive into Clevertouch’s latest report
July 10, 2024 08:15 - 42 minutes - 58 MBMartech is fundamental to producing great B2B marketing in 2024, but outlandish vendor claims, integration problems and functional redundancy have led to a high level of cynicism amongst many B2B marketers. But Clevertouch’s latest ‘State of Martech 2024’ report has revealed cynicism on the wane and positivity on the rise – so why are we falling in love with martech again, and what do we need to work on to keep our relationship on track? Joel Harrison met with Clevertouch CEO Adam Sharp and R...
Episode 158: What we learned at B2B Ignite 2024, with Shane Redding and Scott Stockwell
July 05, 2024 08:56 - 32 minutes - 44.6 MBIn this week’s episode of the podcast, Joel Harrison, Editor-in-chief, B2B Marketing spoke with Shane Redding, Propolis Strategy Expert and Scott Stockwell, Senior Brand Strategist, IBM about all things B2B Ignite 2024. Hot off the event, the trio discussed the essential takeaways from the event, from bettering your brand to how HR can support marketing and leading through crisis. Plus, they talk about some of the individual sessions such as Funnel Fuel’s session on the cookie apocalypse and...
Episode 157: How women in B2B marketing can progress in their careers with confidence
July 02, 2024 08:28 - 38 minutes - 53.6 MBIn the latest episode of our B2B podcast, Kavita Singh, Senior Content Editor, B2B Marketing spoke with Beatrice Alabaster, Podcast Host, Senior Strategist, Earnest to discuss how women in the B2B sector can advance in their careers. The duo delve into everything from how to break through the glass ceiling in a traditionally male-dominated industry and the importance of mentorship to how women can advocate for their female peers and the gender pay gap. Plus, they touch on why imposter syndro...
Episode 156: All the B2B learnings from the 2024 Cannes Festival of Creativity
June 28, 2024 13:48 - 34 minutes - 77.8 MBThe Cannes Festival has been a landmark for the advertising industry for decades, and more recently for the burgeoning adtech sector, but historically it's been irrelevant to B2B. That started to change three years ago, when Cannes Lions launched a B2B category, and LinkedIn started arranging B2B-specific activities. So how credible was Cannes 2024 as an event for B2B marketers, and B2B marketing? In this podcast Joel Harrison discusses this year’s festival with Teresa Allen of Magnus Consu...
Episode 155: How to efficiently use your martech to find growth opportunities, with MOI Global
June 13, 2024 08:06 - 25 minutes - 34.8 MBIn this week’s episode of the B2B Marketing Podcast, Kavita Singh, Senior Content Editor, B2B Marketing spoke with Callum Miskell, Strategist & Intel Analyst, MOI Global about some of the findings from their latest report ‘A B2B Marketer’s Guide to Data Creativity’. The two talk about some of the most interesting stats from the report. For example, MOI revealed that even though 85% of marketers use marketing tools, only 23% of marketers are using them for growth opportunities. They talk abou...
Episode 154: How Korn Ferry is putting podcasts at the center of its marketing strategy
June 11, 2024 08:49 - 37 minutes - 51 MBIn this week’s episode of the B2B Marketing Podcast, we explored how Korn Ferry has taken podcasts from an experiment to a central part of the company's marketing strategy, leveraging the journalism expertise of CMO Jill Wiltfong. We learned how Jill’s career evolved from TV news anchor, to sales trainer and finally into a corporate marketer, and how she translated her media skills to bolster Korn Ferry’s ongoing brand evolution. Find out why podcasts have become such a critical B2B channel...
Episode 153: Robert Norum on using the full-stack ABM model as the basis for your GTM strategy
June 07, 2024 08:58 - 22 minutes - 51.5 MBAll too often, ABM becomes a bolt-on strategy reserved for a handful of accounts, and which doesn’t have any clear connection with broader business strategy. In this podcast episode, Robert Norum, our Propolis Expert for ABM & Demand Strategy, outlines a new vision for ABM, using his full-stack model. This model shows you how to use ABM as your entire GTM market strategy, and how to ensure you’re investing your time and resources in the most effective way possible. If you want to hear more ...
Episode 152: Everything you wanted to know about B2B lead gen but were afraid to ask
June 07, 2024 07:59 - 43 minutes - 60.1 MBLead generation is maturing fast as a B2B marketing discipline, with new players driving higher standards of output, a more professional approach and a more customer-centric and responsible ethos. That includes the growing category of self service lead gen platforms, which enable marketers to manage their own programs as part of a more structured programmatic approach. B2B Marketing has produced the first authoritative overview of the vendors in this emerging but significant category in our...
Episode 151: What’s driving innovation in marketing today? With Microsoft Advertising’s Ryan Miles
May 30, 2024 16:10 - 34 minutes - 79.4 MBIn this episode of The B2B Marketing Podcast, David Rowlands caught up with Ryan Miles, Director – International Marketing at Microsoft Advertising, to discuss the nature of marketing at one of biggest household names in the world. Ryan and David also chat through the realities of omnichannel marketing, what’s driving innovation in marketing today, and the possibilities provided by AI. If you want to hear more from Ryan, you can find him on the ‘B2B at scale’ track at B2B Ignite on 3 July f...
Episode 150: Inside Deloitte’s Olympics partnership with Annabel Rake
May 23, 2024 09:06 - 40 minutes - 92.7 MBThe Olympic Games is globally recognised as the pinnacle of sporting excellence and is consequently a massive marketing opportunity for Deloitte which is a strategic partner for the games in 2024. So how is Deloitte leveraging this opportunity to maximise marketing impact, whilst at the same time conforming to the IOC’s tight rules on commercialisation and buyers’ expectations of a more nuanced, less logo-centric approach to sports sponsorship? Joel Harrison, B2B Marketing’s Editor-in-Chief,...
Inside Deloitte’s Olympics partnership with Annabel Rake, Global Olympics Marketing Leader
May 23, 2024 09:06 - 40 minutes - 92.7 MBThe Olympic Games is globally recognised as the pinnacle of sporting excellence and is consequently a massive marketing opportunity for Deloitte which is a strategic partner for the games in 2024. So how is Deloitte leveraging this opportunity to maximise marketing impact, whilst at the same time conforming to the IOC’s tight rules on commercialisation and buyers’ expectations of a more nuanced, less logo-centric approach to sports sponsorship? Joel Harrison, B2B Marketing’s Editor-in-Chief,...
Episode 149: Why ignorance is NOT bliss when it comes to the deprecation of third party cookies
May 20, 2024 14:12 - 25 minutes - 34.4 MBGoogle recently announced that they are delaying the deprecation of third party cookies for the third time in four years. In this week’s episode, Kavita Singh, Senior Content Editor, B2B Marketing, spoke with Paul Collier, Fractional CMO, Funnel Fuel, to talk about the recent news and how digital programmatic advertising space will be impacted. They talk about everything from why marketing leaders might turn a blind eye to how data is being used to the opportunity the end of cookies provides...
Episode 148: Unicorns, Centaurs and PE houses. Managing B2B’s beasts with Staffbase's David Burnand
May 14, 2024 13:31 - 31 minutes - 73.2 MBIn this episode of The B2B Marketing Podcast, Joel Harrison, Editor-in-Chief of B2B Marketing, caught up with David Burnand, CMO of Unicorn and Centaur, Staffbase – an employee communications cloud, intranet and employee app. Joel and David discuss David’s impressive career, which spans the likes of Atos, Adobe and Siemens on the client-side, and Stein IAS on the agency-side, and what he's learned along the way. They also discuss the nature of B2B marketing in an investor-backed organisation...
Episode 147: How to (actually) demonstrate marketing impact and hit your revenue target, with Aon
May 09, 2024 08:32 - 23 minutes - 54.1 MBIn this week’s episode of the B2B Marketing Podcast, David Rowlands Head of Product, B2B Marketing and Propolis sat down with Lynzi Ashworth, Marketing Director, Aon to discuss marketing’s impact on the overall business and more importantly - how to prove it. From understanding the growth priorities in the business to getting into a strategic mindset and showcasing your brand success, they discuss everything you need to be doing to drive revenue. You can join Lynzi at B2B Ignite on 3rd of Ju...
Episode 146: How joining the board will make you a better commercial marketer
May 02, 2024 10:15 - 43 minutes - 59.6 MBIn this week’s episode of the B2B Marketing Podcast, Joel Harrison is joined by Chris Wright, Commercial and Marketing Director, BSI and Simon Rusling, Head of Marketing, Barnett Waddingham. This week’s podcast is in association with Propolis, our community and intelligence platform which gives you access to insights to make decisions, connect with experts and unlock actionable guides and content. This month, we’re talking about all things commercial marketing. The senior marketers both shar...
Episode 145: How to accelerate growth at one of Europe's fastest growing companies, with Stenn
April 24, 2024 08:23 - 30 minutes - 41.2 MBIn this week's episode of the B2B Marketing Podcast, Joel Harrison, Editor-in-chief, B2B Marketing sat down with Marcio Arnecke, CMO of digital marketplace, Stenn. They talk about where Stenn’s name comes from, how the company has evolved in the last few years, as well as the brand’s ultimate growth objective. In addition, Joel brought up how growth marketing was the number one trend in our 2024 Trend Tracker despite the definition of “growth marketing” being a little unclear. They reveal w...
Episode 144: Shane Redding outlines why all marketers need to be ‘commercial marketers’
April 15, 2024 10:25 - 21 minutes - 48.7 MBIn this episode of The B2B Marketing Podcast, David Rowlands, Head of Product at Propolis, caught up with Shane Redding, Propolis Strategy Expert to discuss the need for marketers to become commercial marketers. David and Shane define what we mean by ‘commercial marketer’ in the first place, why so many marketers aren’t acting in this fashion, and what we can do today to start changing the way we operate and prove our value to the board. Check out our B2B Marketing Trend Tracker here: https:...
Episode 143: Why brand campaigns need to be paw-sitively bold in today's climate, with Gamma
April 11, 2024 08:15 - 38 minutes - 53.6 MBIn this week's episode of the B2B Marketing Podcast, Joel Harrison, Editor-in-Chief, B2B Marketing, spoke with Andrea Herbert, Marketing Director, Gamma to discuss the company’s new fluffy (in a good way) brand. They talk about everything from Gamma’s current goals as a brand to its culture and people-first approach. They then dived into Gamma’s #GoodTogether brand campaign, which features a big fluffy purple dog as a part of their campaign, as well as Gamma’s return on relationships calcul...
Episode 142: How BT successfully transformed into a B2B brand with its new campaign
April 04, 2024 09:20 - 30 minutes - 41.7 MBIn this week’s episode of the B2B Marketing Podcast, Joel Harrison, Editor in Chief, B2B Marketing, spoke with Helen Whetton, Global Brand and Marketing Director, BT to discuss their latest campaign and brand transformation. The two delve into everything from running a global marketing team to why the word ‘business’ was mentioned 21 times in its brand campaign, “We’ve Got Your Back” – there is a method to the madness. Plus, if you want to find out why the key to brand messaging is through c...
Episode 141: Rebranding at scale: How Dayforce put storytelling at the heart of their rebrand
March 22, 2024 10:31 - 28 minutes - 64.3 MBIn this latest episode of The B2B Marketing Podcast, David Rowlands, Head of Content, B2B Marketing, catches up with Eric Glass, Chief Marketing & Communications Officer, at Dayforce - a human resources software and services company. Eric explains the impetus behind the rebrand, how they put storytelling at the very heart of the endeavour, and the results it's driving so far.
Episode 140: Why global alignment is key to an agency's success, with Just Global
March 15, 2024 09:16 - 21 minutes - 28.9 MBIn this week’s episode, Kavita Singh, Senior Content Editor, B2B Marketing, spoke with Gareth Clark, Senior EVP Customer Experience, Just Global to talk about their win for ‘B2B global agency of the year’ at our 2023 B2B Marketing Awards. They talk about everything from Just Global's people-first approach to the key to global alignment and some top tips for nurturing a good agency-client relationship. Plus, you can find out why Just Global incorporated a four-day work week and what other ini...
Episode 139: The 2024 Trend Tracker: Learn what your peers are focusing on this year
March 12, 2024 09:11 - 28 minutes - 39.4 MBGuess what? Our 2024 Trend Tracker is now live - we asked both client-side and agency-side marketers to share their thoughts on various B2B trends making headlines in the industry. In this week’s episode of the B2B Marketing Podcast, Joel Harrison, Editor-in-Chief, B2B Marketing, spoke with Shane Redding, Strategy and Evolution Expert, Propolis to dive into some of the exclusive insights from our 2024 Trend Tracker. They chat through everything from how growth marketing nabbed the top spot ...
Episode 138: A CXO’s guide to the four seismic shifts in B2B
March 08, 2024 09:05 - 33 minutes - 77.5 MBIn this episode of The B2B Marketing Podcast, David Rowlands, Head of Content, B2B Marketing spoke with Benoit Soucaret, the Chief Experience Officer at Merkle EMEA, to chat through Merkle’s latest report: B2B Futures: The View from 2020, which you can read here: https://bit.ly/4a1n095 Benoit talks through the five key areas that B2B marketers should focus on if they want to differentiate themselves today, as well as four seismic shifts that Merkle expect to see by the end of this decade.
Episode 137: How to visually make your brand stand out; plus the traps to avoid according to Valtech
March 06, 2024 09:13 - 21 minutes - 49.4 MBIn this week’s episode of the B2B Marketing Podcast, David Rowlands, Head of Content, B2B Marketing, spoke with David DeCheser, Chief Creative Officer, Valtech to talk about Valtech’s rebranding and why the experience innovation company decided to do it in the first place. They delve into everything from what traps to avoid when creating your brand creative to why building diverse teams is key for standing out. They also discuss what the visual design of a company should look like and how i...
Episode 136: Why you need to consider these risks with AI according to McKinsey
March 01, 2024 09:14 - 29 minutes - 67.4 MBIn this week’s episode of the B2B Marketing Podcast, David Rowlands, Head of Content, B2B Marketing spoke with Johan Thorbjornsson, Partner, McKinsey and Company about the pros and cons of utilizing generative AI. They dive into everything from which leaders oversee AI technology to the business implications of genAI as well as the pros and cons that come with experimentation. They also tease his session at Martechopia, where he’ll be discussing six things to do to transform your B2B sales ...
Episode 135: Inside an award-winning diversity campaign
February 28, 2024 09:22 - 27 minutes - 37.7 MBWant to know the secret behind a brand-driven award-winning campaign? In this week’s episode of the B2B Marketing Podcast, Kavita Singh, Senior Content Editor, B2B Marketing sat down with Aniela Unguresan, Founder, EDGE and Andy Greaves, Global GTM Lead, Gravity Global to discuss their Gold win for ‘Best Brand Initiative’ at the 2023 B2B Marketing Awards. They dive into the success of their diversity campaign ‘Real. World. Change.’ Aniela and Andy also discuss how to create impactful brand c...
Episode 134: How to sell a B2B agency with Andrea Glenn
February 26, 2024 13:25 - 36 minutes - 50.2 MBA few weeks ago, it was announced that Havas acquired Ledger Bennett to advance its ambitions in the UK and globally. In this week’s episode, Joel Harrison, Editor-in-chief, B2B Marketing sat down with Andrea Glenn, CEO, Ledger Bennett to talk about the acquisition. They talk about how this acquisition affected their agency from a global perspective as well as how Ledger Bennett navigated the sale and why Havas was ultimately the right fit. In addition, Andrea touches on how Ledger Bennett ...
Episode 133: Sophie Bowkett talks through Bird & Bird's rebrand and the importance of emotion
February 22, 2024 13:55 - 24 minutes - 56.4 MBIn this episode, David Rowlands spoke with Sophie Bowkett, CMO, Bird & Bird about their recent rebrand. They discuss everything from the importance of brand in the first place, right through to how you can put emotion at the centre of everything you do. If you'd like to learn more about Propolis, just head here: https://b2bmarketing.net/propolis
Episode 132: How to create an award-winning purpose-led marketing campaign
February 19, 2024 14:13 - 21 minutes - 30.1 MBIn this week’s episode of the B2B Marketing Podcast, Kavita Singh, Senior Content Editor, B2B Marketing, spoke with Mark Hodge, Vice President of Marketing, McCain Foods; Gavin Dunn, Managing Director, KERB+ as well as Rebecca Lewis-Stanton, Client Services Director, Omne and Jasmine Preen, Senior Account Manager, Omne to discuss their Bronze win for ‘Best purpose-led program’ at the 2023 B2B Marketing Awards. The campaign ‘Streets Ahead’ shined a light on the hospitality industry while givin...
Episode 131: The benefits of a project management approach to marketing, with Emily Randall
February 13, 2024 17:14 - 18 minutes - 41.5 MBIn this episode of The B2B Marketing Podcast, David Rowlands caught up with Emily Randall, Head of Marketing Activation at Mott MacDonald, to discuss the benefits of taking a serious, project management approach to marketing. Emily and David chat through the mistakes some marketers make, as well as the opportunities for running much tighter projects. If you'd like hear more from Emily at Martechopia, just head here: https://events.b2bmarketing.net/martechopia2024/home
Episode 130: How Revere won ‘Best channel marketing initiative’ at the B2B Marketing Awards
February 06, 2024 11:41 - 21 minutes - 29.9 MBAt the 2023 B2B Marketing Awards, Revere took home the Gold for ‘Best channel marketing initiative’. The agency worked with Westcoast, an IT distributor, to create a holistic campaign which utilised a plethora of channels. In the end, Revere smashed its target with a 20% open rate on emails, a click through rate of 6% and 33,000 impressions from the initial campaign launch. Kavita Singh, Senior Content Editor, B2B Marketing, sat down with Zoe Bevis, Client Services Director, Revere, to refl...
Episode 129: The untapped growth potential of channel partner marketing, with Georgie Gilmore
February 02, 2024 09:28 - 21 minutes - 48.3 MBChannel partner marketing can be a very misunderstood strategy, with a handful of marketers championing the amazing results it can deliver, but vast swathes of marketers not giving it their full attention. In this podcast, our new Propolis Expert for Strategy & Channel Partner Marketing, Georgie Gilmore, explains why it's so misunderstood, and what needs to change in order for marketers to beat the competition with this high-growth-potential strategy. In this episode, we also talk about our...
Episode 128: Empathy, creativity, and gold-worthy campaigns with Brian Macreadie
January 18, 2024 11:45 - 18 minutes - 25.5 MBDive into the latest episode of the B2B Marketing podcast, where David Rowlands, Head of Content, B2B Marketing, engages in a captivating conversation with Brian Macreadie, Head of Marketing, Addleshaw Goddard. Discover the secrets behind Addleshaw Goddard's recent B2B Marketing Awards success, winning gold for 'Best Demand or Lead Generation Campaign' and 'Best Use of Creative'. Get ready for a dynamic discussion on the power of client empathy, the art of creativity, and the strategic ro...
Episode 127: How to build and retain high performing teams with Michelle McCann
December 15, 2023 13:40 - 24 minutes - 34.2 MBIn this week’s episode of the podcast, David Rowlands, Head of Content, B2B Marketing sat down with Michelle McCann, CMO, Author, Speaker, to discuss how to build and retain high performing marketing teams. They talk about everything from what makes a good CMO to how to work with your CEO to the key to unlocking your team’s potential. They also talk about how to use 'radical candor' when it comes to feedback and why creating realistic targets is so essential in B2B. David and Michelle also t...
Episode 126: How Sarah Sutton won 'B2B marketer of the year' with her leadership
December 01, 2023 08:53 - 33 minutes - 46.6 MBAt the 2023 B2B Marketing Awards, Sarah Sutton, CMO, Send Technologies and Ryan Almond, Global ABX Director, Henkel, were both awarded ‘B2B marketer of the year’ as joint winners. In this week’s podcast, David Rowlands, Head of Content, B2B Marketing, sat down with Sarah to discuss her big win. She shared how she got started in B2B, her philosophy as a CMO, how to build a collaborative relationship with sales, and how to approach failures in your career. In addition, she also talked about he...
Episode 125: The state of flexible working with The Inspired Marketing Group
November 03, 2023 10:17 - 31 minutes - 43.3 MBSince 2020, there’s been a clear shift in working behaviours from going completely remote to adapting to a hybrid style and heading back to the office on a regular basis. In this week’s episode, Head of Content David Rowlands is joined by Co-founders of The Inspired Marketing Group, David Coghlan and Richard Johnson. They dive into the definition of a flexible work environment, how it’s being showcased in 2023 and why more than ever employees are asking for exactly what they want during the...
Episode 124: The world of influencer marketing in B2B with Ogilvy’s Rahul Titus
October 27, 2023 08:25 - 35 minutes - 48.5 MBInfluencer marketing can be a foreign concept in the world of B2B. In this week’s episode of The B2B Marketing Podcast, Head of Content David Rowlands sat down with Global Head of Influence at Ogilvy, Rahul Titus to discuss how B2B brands are utilising influencer marketing from a business to human perspective. They talk about the potential challenges of working with influencers, from finding the right people to represent your brand to checking their social media background and the risk facto...
Episode 123: The evolution of ABM with Global ABX Director of Henkel Ryan Almond
October 25, 2023 10:04 - 33 minutes - 46.6 MBIn this latest episode of The B2B Marketing Podcast, Head of Content David Rowlands sat down with Global ABX Director of Henkel Ryan Almond to discuss the evolution of ABM and if there is a fundamental difference between ABM and ABX. They also delve into everything from how AI is seeping into ABM from a content and analytics perspective to where sales is going with its relationship to marketing. Plus, Ryan shares the key attributes to the ideal ABMer. If you want to hear more about the ABM j...
Episode 122: What role does inspiration play in B2B branding?
October 17, 2023 10:34 - 34 minutes - 78.6 MBIn this episode of The B2B Marketing Podcast, Editor-in-Chief and Co-Founder of B2B Marketing, Joel Harrison, spoke with Virginia Alvarez, Head of Insight and Effectiveness EMEA at Wunderman Thompson Data about the agency's notion of ‘inspiration’ as something quantifiable, and which brings significant value to a brand. They also discuss Wunderman Thompson’s recent list of 100 of the world’s most inspirational B2B brands.
Episode 122: The B2B agency marketplace welcomes a new major player
October 17, 2023 10:34 - 34 minutes - 78.6 MBIn this episode of The B2B Marketing Podcast, Editor-in-Chief and Co-Founder of B2B Marketing, Joel Harrison, spoke with Virginia Alvarez, Head of Insight and Effectiveness EMEA at Wunderman Thompson Data to talk through their launch into B2B. Joel and Virginia chat through Wunderman Thompson’s notion of ‘inspiration’ as something quantifiable, and which brings significant value to a brand. They also discuss Wunderman Thompson’s recent list of 100 of the world’s most inspirational B2B brands.
Episode 121: How AI could change B2B marketing, with Doug Bewsher
October 11, 2023 15:33 - 27 minutes - 64.1 MBIn this episode of The B2B Marketing Podcast, David Rowlands caught up with Doug Bewsher to discuss his background as the former CMO of Salesforce and Skype, as well as his thoughts on how AI could change the marketing game. Doug discusses the current excitement around AI, the impact it will have on building strong brands, and much more.
Episode 120: Putting people at the heart of your brand, with Ewa Johnson
September 25, 2023 12:48 - 28 minutes - 66.2 MBMaking your technology company stand out isn’t always easy, especially when there’s just so many competitors out there. So, how can you make your brand stand out and, at the same time, put your team in the spotlight? For Ewa Johnson, Marketing Director at Ultima, their recent rebrand achieved both. In this episode of The B2B Marketing Podcast, Ewa explained her thinking behind Ultima’s rebrand, and the success it’s seen to date. Learn more about Ultimate here: www.ultima.com
Episode 119: How Bader Rutter won both marketing and film festival awards with one rebrand campaign
September 15, 2023 09:53 - 22 minutes - 52 MBAI, the metaverse… it feels like marketers have an ever growing (and confusing) suite of toys at their disposal to create amazing marketing campaigns in 2023. However, marketing agency Bader Rutter have proven to the world that the key ingredients for a successful campaign are the same as they always were: authenticity and creativity. Their campaign ‘Direct Positive’ recently won Gold for ‘Best purpose-led initiative’ at the B2B Marketing Elevation Awards 2023 in Chicago. So, how did they do ...
Episode 118: Edelman’s Andrew Mildren on thought leadership during an economic downturn
August 31, 2023 09:18 - 27 minutes - 37.8 MBWhy is thought leadership one of my most important weapons during an economic crisis? What does good quality look like? How can I measure its impact? Does it have to belong in the c-suite? Lucy Gillman, Deputy Editor, put all these questions and more to Andrew Mildren, Managing Director, Edelman Business Marketing EMEA. The pair unpack Edelman and LinkedIn’s recent study, The B2B Thought Leadership Impact Report, to uncover the current state of thought leadership in B2B. They dive into how t...
Episode 117: Barney O’Kelly on emboldening marketing in professional services
August 24, 2023 07:30 - 34 minutes - 47.9 MBBarney O’Kelly, Head of Digital Marketing at AlixPartners, sits down with Head of Content David Rowlands for a deep dive into the world of professional services. The pair unpack the constant requirement of legitimising marketing from proving its value in an ‘over-metricated’ world to sparking excitement and buzz internally. They also touch on setting aside the rational for the emotional, what to zero on when looking for people, and why everything boils down to being a really good marketer. ...
Episode 117: AlixPartners' Barney O’Kelly on emboldening marketing in professional services
August 24, 2023 07:30 - 34 minutes - 47.9 MBBarney O’Kelly, Head of Digital Marketing at AlixPartners, sits down with Head of Content David Rowlands for a deep dive into the world of professional services. The pair unpack the constant requirement of legitimising marketing from proving its value in an ‘over-metricated’ world to sparking excitement and buzz internally. They also touch on setting aside the rational for the emotional, what to zero on when looking for people, and why everything boils down to being a really good marketer. ...
Episode 116: Quiet hiring – The savvy approach to talent
August 03, 2023 09:07 - 27 minutes - 38.3 MBHow can you become more agile as a business? Protect your team from burnout? Overcome fear to do more? And do it all without breaking the bank? Quiet hiring. Inspired Marketing Group’s Richard Johnson and Dave Coghlan join Lucy Gillman, Deputy Editor, to challenge the traditional Monday-Friday, 9-5 approach. They dive into how quiet hiring can take your business from run-of-the-mill to rocketship and why it’s time to think outside the norm. To find out more about the Inspired Marketing Grou...
Episode 116: Quiet hiring – The savvy approach talent
August 03, 2023 09:07 - 27 minutes - 38.3 MBHow can you become more agile as a business? Protect your team from burnout? Overcome fear to do more? And do it all without breaking the bank? Quiet hiring. Inspired Marketing Group’s Richard Johnson and Dave Coghlan join Lucy Gillman, Deputy Editor, to challenge the traditional Monday-Friday, 9-5 approach. They dive into how quiet hiring can take your business from run-of-the-mill to rocketship and why it’s time to think outside the norm. To find out more about the Inspired Marketing Grou...
Episode 115: Chris Bagnall on the relationship between CMOs and CFOs
July 27, 2023 07:52 - 42 minutes - 58.5 MBTransmission’s CEO and Founder, Chris Bagnall, joins our very own Joel Harrison to unpack the relationship between CMOs and CFOs and recap the recent Cannes Lions festival. The pair dive into Transmission’s recent research, Closing the CMO-CFO brand value gap in B2B, to explore divided opinions on brand, the alignment issue, and why CFOs aren’t the ‘bad guy’ they’re painted to be. To find out more about the study, click here: https://b2b-marketing.transmissionagency.com/b2b-brand-cmo-cfo-r...
Episode 114: Closing the marketing gap with TikTok’s B2BJade
July 20, 2023 14:36 - 32 minutes - 75.1 MBIn this latest episode of The B2B Marketing Podcast, David Rowlands sat down with marketing consultant Jade Tambini (AKA B2BJade on TikTok) to discuss what Jade calls ‘the marketing gap’ and how to close this - the lack of communication and strategy from directors and the board, which leads to junior and mid-level marketers running around and trying to pick up the pieces. Jade also talks David through the changing buyer, and what this means for modern B2B marketers, as well as why TikTok mig...