Episode 144: Shane Redding outlines why all marketers need to be ‘commercial marketers’

B2B Marketing Podcast

English - April 15, 2024 10:25 - 21 minutes - 48.7 MB - ★★★★ - 8 ratings
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Previous Episode: Episode 143: Why brand campaigns need to be paw-sitively bold in today's climate, with Gamma

Next Episode: Episode 145: How to accelerate growth at one of Europe's fastest growing companies, with Stenn

In this episode of The B2B Marketing Podcast, David Rowlands, Head of Product at Propolis, caught up with Shane Redding, Propolis Strategy Expert to discuss the need for marketers to become commercial marketers.
David and Shane define what we mean by ‘commercial marketer’ in the first place, why so many marketers aren’t acting in this fashion, and what we can do today to start changing the way we operate and prove our value to the board.

Check out our B2B Marketing Trend Tracker here: https://b2bmarketing.net/feature-post-b2b-insights/the-b2b-marketing-trend-tracker-2024-what-trends-are-we-seeing-from-client-side-and-agency-side-marketers/