Episode 133: Sophie Bowkett talks through Bird & Bird's rebrand and the importance of emotion
B2B Marketing Podcast
English - February 22, 2024 13:55 - 24 minutes - 56.4 MB - ★★★★ - 8 ratingsBusiness Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Next Episode: Episode 134: How to sell a B2B agency with Andrea Glenn
In this episode, David Rowlands spoke with Sophie Bowkett, CMO, Bird & Bird about their recent rebrand.
They discuss everything from the importance of brand in the first place, right through to how you can put emotion at the centre of everything you do.
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