Episode 159: Are we falling in love with martech again? A deep dive into Clevertouch’s latest report
B2B Marketing Podcast
English - July 10, 2024 08:15 - 42 minutes - 58 MB - ★★★★ - 8 ratingsBusiness Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Episode 158: What we learned at B2B Ignite 2024, with Shane Redding and Scott Stockwell
Martech is fundamental to producing great B2B marketing in 2024, but outlandish vendor claims, integration problems and functional redundancy have led to a high level of cynicism amongst many B2B marketers. But Clevertouch’s latest ‘State of Martech 2024’ report has revealed cynicism on the wane and positivity on the rise – so why are we falling in love with martech again, and what do we need to work on to keep our relationship on track? Joel Harrison met with Clevertouch CEO Adam Sharp and Rob Angell, incoming professor of marketing at Stirling University to discuss the findings.
Check out the full report here: https://clever-touch.com/the-state-of-martech-2024?utm_source=SOM24+Report&utm_medium=LinkedIn_Post_1&utm_campaign=SOM24