Episode 122: The B2B agency marketplace welcomes a new major player
B2B Marketing Podcast
English - October 17, 2023 10:34 - 34 minutes - 78.6 MB - ★★★★ - 8 ratingsBusiness Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Episode 121: How AI could change B2B marketing, with Doug Bewsher
In this episode of The B2B Marketing Podcast, Editor-in-Chief and Co-Founder of B2B Marketing, Joel Harrison, spoke with Virginia Alvarez, Head of Insight and Effectiveness EMEA at Wunderman Thompson Data to talk through their launch into B2B.
Joel and Virginia chat through Wunderman Thompson’s notion of ‘inspiration’ as something quantifiable, and which brings significant value to a brand. They also discuss Wunderman Thompson’s recent list of 100 of the world’s most inspirational B2B brands.