Episode 138: A CXO’s guide to the four seismic shifts in B2B

B2B Marketing Podcast

English - March 08, 2024 09:05 - 33 minutes - 77.5 MB - ★★★★ - 8 ratings
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Previous Episode: Episode 137: How to visually make your brand stand out; plus the traps to avoid according to Valtech

Next Episode: Episode 139: The 2024 Trend Tracker: Learn what your peers are focusing on this year

In this episode of The B2B Marketing Podcast, David Rowlands, Head of Content, B2B Marketing spoke with Benoit Soucaret, the Chief Experience Officer at Merkle EMEA, to chat through Merkle’s latest report: B2B Futures: The View from 2020, which you can read here: https://bit.ly/4a1n095

Benoit talks through the five key areas that B2B marketers should focus on if they want to differentiate themselves today, as well as four seismic shifts that Merkle expect to see by the end of this decade.