Episode 136: Why you need to consider these risks with AI according to McKinsey

B2B Marketing Podcast

English - March 01, 2024 09:14 - 29 minutes - 67.4 MB - ★★★★ - 8 ratings
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Previous Episode: Episode 135: Inside an award-winning diversity campaign

Next Episode: Episode 137: How to visually make your brand stand out; plus the traps to avoid according to Valtech

In this week’s episode of the B2B Marketing Podcast, David Rowlands, Head of Content, B2B Marketing spoke with Johan Thorbjornsson, Partner, McKinsey and Company about the pros and cons of utilizing generative AI.

They dive into everything from which leaders oversee AI technology to the business implications of genAI as well as the pros and cons that come with experimentation. They also tease his session at Martechopia, where he’ll be discussing six things to do to transform your B2B sales and marketing using generative AI. It all takes place on the 13th of March. Haven’t booked your ticket yet?

Use the code PODCAST at the checkout to get 20% off your ticket: https://events.b2bmarketing.net/martechopia2024/tickets